Archive for March, 2007
Just Do it. (Go Digital)
Thanks to my new friend Brian, I found out that Nike has dumped (WSJ – requires registration) its longstanding Advertising agency relationship in search of a partner with more digital expertise. This may be the seminal event/wake-up call that will rattle the cages for marketers everywhere. Interactive Agencies are the game changers in the new [...]
Stay high all the time.
As those of us who blog on Enterprise 2.0 have been pegged as counter-cultural revolutionaries and labeled “Hippies,” I thought I would extend the metaphor. My hard disk on my laptop crashed this week. Without warning, one minute my data was there, the next minute it was gone. And no, of course I never ran [...]
Seeking: Beef
Where’s the beef on enterprise 2.0? I came across this post by Yoav Ezer, CTO of Cogniview. Ezer is making the point that if we can’t clearly articulate the benefits of adopting web 2.0 alternatives in the enterprise (in measurable terms), it’s going to be hard to recruit insurgents for the revolution. Okay, I’m paraphrasing. [...]
IBM– still innovating
In the 90s I remember a line I once wrote about EDS who was in a constant struggle to overcome IBM Global Services. I was referencing an EDS executive who would always say in speeches how “EDS is going to be the IBM of the 21st century.” The line I wrote back then was, “Imagine [...]
Enterprise 2.0 meme map
Thanks to Stephen Danelutti, we have the beginnings of a meme map for e2.0.
