Comments on: Enterprise 2.0 at the Crossroads http://itsinsider.com/2007/09/13/enterprise-20-at-the-crossroads/ An Insider's view on IT-Social for the Enterprise Sat, 28 Apr 2012 19:44:07 +0000 hourly 1 By: Susan Scrupski http://itsinsider.com/2007/09/13/enterprise-20-at-the-crossroads/#comment-207 Susan Scrupski Fri, 21 Sep 2007 13:36:24 +0000 http://susanitsa.wordpress.com/2007/09/13/enterprise-20-at-the-crossroads/#comment-207 Hi Giovanni. You are correct in that I am not a programmer/developer. The 2.0 specifically here relates to Enterprise 2.0, as opposed to web 2.0. The simple point of this post is that although early on (and some still today) most evangelists, myself included, advocated ignoring the IT department to launch Enterprise 2.0 strategies in their companies. What I've found over the past year is that adoption has been sluggish and user case studies have been thin. I'm changing my tune this fall and recommending that those who are eager to experiment with Enterprise 2.0 extend the olive branch to IT and try to reconcile some of their real concerns about security, compliance, reliability, etc. I also believe the large enterprise vendors have an obligation to embrace 2.0 technologies to make it easier on all of us. External social media programs and 2.0 marketing initiatives where blogging strategies are employed to create a dialog with customer communities don't really apply here. Perhaps this is where it is not making sense to you? My bad. Thanks for making me clarify! Hi Giovanni. You are correct in that I am not a programmer/developer. The 2.0 specifically here relates to Enterprise 2.0, as opposed to web 2.0. The simple point of this post is that although early on (and some still today) most evangelists, myself included, advocated ignoring the IT department to launch Enterprise 2.0 strategies in their companies. What I’ve found over the past year is that adoption has been sluggish and user case studies have been thin. I’m changing my tune this fall and recommending that those who are eager to experiment with Enterprise 2.0 extend the olive branch to IT and try to reconcile some of their real concerns about security, compliance, reliability, etc. I also believe the large enterprise vendors have an obligation to embrace 2.0 technologies to make it easier on all of us.

External social media programs and 2.0 marketing initiatives where blogging strategies are employed to create a dialog with customer communities don’t really apply here. Perhaps this is where it is not making sense to you? My bad. Thanks for making me clarify!

]]> By: social media consultant http://itsinsider.com/2007/09/13/enterprise-20-at-the-crossroads/#comment-208 social media consultant Fri, 21 Sep 2007 04:37:43 +0000 http://susanitsa.wordpress.com/2007/09/13/enterprise-20-at-the-crossroads/#comment-208 what does the 2.0 signifies in this . ?i think you must not be so technical with the blogs that too on the public blogs . we need to understand properly what you want to convey! what does the 2.0 signifies in this . ?i think you must not be so technical with the blogs that too on the public blogs .
we need to understand properly what you want to convey!

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