Comments on: The Secret to Successful 2.0 Evangelism is found in Social Intelligence

By: chris geier

chris geier — Fri, 02 Jan 2009 20:35:56 +0000

very good blog, come accross the same issues a few times. how do you relate the terms, and the value and the need to something they already know and make that connection? It is hard

By: Tony Lael

Tony Lael — Fri, 02 Jan 2009 15:59:10 +0000

It appears that there is a movement to make reputation ‘social networking credit’ … if you don’t have good ‘tweet-cred’ then no one will listen to your ideas/vision. The problem with this is that credit should be given by those that ‘do’ and not those that ‘say’… because one can say anything and get others to follow them (look at Jones Town). Just like in real life … people who talk too much, but have great stories are usually the ones writing about the people who say less, but are actually doing something. Let’s not get ahead of ourselves people.

By: dominic

dominic — Thu, 13 Nov 2008 21:23:24 +0000

Hi,

Thanks for this article.

I’m also doing this exercise from time to time and as far as familarity, the way I pitch it is the following:

Social media, blogs… is already familiar to most of the people in Corporate organisation. These people are the one that make the 20+M of LinkedIn users and the 150+M of Facebook users, they belong to the 75% of US internet users that regularly read blogs.

The problem for corporation is therefore not to add something new but to productivise and improve something people already do. The opportunity is in efficiency and cost reduction

This seems to be something executive tend to be familiar with.

Just my 2 cents.

By: George Jones

George Jones — Sun, 09 Nov 2008 15:25:55 +0000

Susan –

A couple of observations come to mind, but perhaps the most significant is this question – “can 2.0 and social networking really be evangelized from the top down?” If not, then the issues of reputation and familiarity are not as relevant as we may think. As a past executive and a geek before it was cool, I can tell you that my appreciation for the power of this new way to connect and all that it implies didn’t really start until I stopped hearing and reading about it and actually got hands on and applied it to my own activity.

By: Simon Carswell

Simon Carswell — Mon, 29 Sep 2008 12:37:50 +0000

The level of openness and honesty you’ve just displayed in that post, Susan, illustrates the gap between ‘Enterprise 2.0 culture’ and ‘corporate culture’ (generalising, I know). Personally I think trying to sell the idea of some sort of collegiate nirvana to hard-nosed executives is a waste of time. It’s essential to address specific problems. For example, I attended a presentation at Headshift (www.headshift.com) the other day where the focus was on helping KM people in law firms provide ‘current awareness’ information more effectively. I liked the narrow focus.

By: steven healey

steven healey — Tue, 23 Sep 2008 15:54:27 +0000

Firstly I can empathise with your situation on two counts ..

2.0 and social networking are topics which just whoosh over corporate heads .. they are driven by achieving and being able to graphically demonstrate those achievemts daily.

Social networking requires a time commitment and no sign of immediate reward .. a hard sell.

It is an easy sell to SME’s who can gain great benifit from finding new collaborators.

As to your audiences immediate reception , if something of what you said strikes a chord after the presentation then mission accomplished.

Steven

PS I really enjoyed reading the blog .