As a Matter of Fact…

Well, well, well.   Didn’t I relish that gushing endorsement of social computing last week by Marc BenioffYes. I did. As the conversation took off on Twitter, what was game-changing-significant was that a tech celeb– known very well in Enterprise circles, as well as the financial community– threw his Enterprise SaaS hat in the ring and announced the company’s, “Biggest breakthrough ever: Salesforce Chatter.”  Of course, Salesforce Chatter is the company’s answer to social computing.

Sometimes it takes a celebrity to help a new technology cross the chasm.  But more often than not, however, the most influential catalyst is market acceptance.  So, whilst I welcome the newfound attention and consciousness-raising for 2.0 adoption in business, I’m eager to start publishing some of the factual data that supports the hype is not without merit.

The 2.0 Adoption Council is now unveiling some of the research we’ve been collecting on our members.  The first synopsis report should be ready this week, available for download.   The survey reflects responses from over 70 of our members spanning over 17 industries, managing over $50M in budgets expressly dedicated to Enterprise 2.0 initiatives.

Here are some quick data points that are proving interesting:

adoption research

In addition to our survey research, The Council has also released its first “how-to” report, “A Framework for 2.0 Adoption in the Enterprise.”  This report was written by Gil Yehuda after interviewing members who described a narrative on how rolling out an initiative worked at their large enterprise.  The paper tracks neatly through a logical iterative sequence and “Director’s Commentary” on how to successfully introduce 2.0 technology and practices to a diverse employee base.

Picture 10

The market survey results should be ready this week for download free (courtesy of OpenText who sponsored the study), but the “Framework” report is available now for $425 in our store.

More good news coming from the Council includes the announcements of some strategic relationships, as well as a new web site currently in production.

Stay tuned.

Checkmate

Enterprise 2.0 is a Crock!!! says Dennis (the 2.0 Menace).

Here’s who says it isn’t:

Accenture+

Adidas Group+

Alcatel-Lucent+

Alcoa+

Allstate+

Alstom Power+

AMD+

AT&T+

Bell Canada+

Booz Allen Hamilton+

British Petroleum+

CapitalOne+

Cardiff University (UK)+

Chubb+

Cisco+

Compagnie de Saint Gobain+

Compuware+

Corning+

Covidien+

CSC+

Deloitte+

Deutsche Bank+

The Disney Corporation+

DuPont+

Electronic Arts+

Eli Lilly+

EMC Corp+

European Central Bank+

FDA+

Ford Motor Company+

GDF Suez+

General Mills+

General Motors+

GlaxoSmithKline +

Goldman Sachs+

Hatch Associates+

Hewlett-Packard+

Honeywell International+

HSBC+

Humana+

IBM+

Intel Corporation+

International Paper+

Johnson and Johnson+

Juniper Networks+

Lockheed Martin+

Lowe’s Companies+

Lyonnaise des Eux/Suez Environment+

Massachusetts Institute of Technology+

McDonald’s+

McKinsey & Company+

Medtronic, Inc.+

Mercer+

Merck+

MetLife+

Microsoft+

NASA+

Nike+

Nokia+

Océ+

Penn State University+

Pitney Bowes+

Pratt & Whitney Rocketdyne+

PricewaterhouseCoopers+

Procter & Gamble+

Progressive Insurance+

Raytheon+

Research in Motion+

SAP+

SAP BusinessObjects+

Schlumberger+

Seagate+

SK Telecom+

State of Maryland+

Sun Microsystems (Oracle)+

Swedish Armed Forces+

Texas Instruments+

The Washington Post+

United Business Media+

Wells Fargo+

Wipro Technologies.

And we’re just getting started…

E20/SF: Bigger and Better than ever

flickr by Alex Dunne
flickr by Alex Dunne

Bigger, busier and more “social” than ever, the Enterprise 2.0 Conference San Francisco is abuzz with conversation on how to participate in the market’s riches.

Lots of new products/services have been announced here, and the sessions have been packed– some standing room only or attendees taking seats on the floor.

Andrew McAfee, the father of e20, launched his book here.  You can see him in this photo (bottom left) signing books issued by the publisher.

We have approximately a dozen members here from The 2.0 Adoption Council. As always, it’s great to participate virtually, but the face to face meetings and memory-making events are irreplaceable.

We were extremely proud to announce our “Internal Evangelist of the Year 2009” yesterday.  The winner of this year’s award is Claire Flanagan, Senior Manager KM and Enterprise Social Software Strategy, CSC.  Claire received accolades from her executive leadership, as well as Jive software whose platform CSC is building out to its nearly 100K employees.  The final nominees for this award also included Megan Murray, Booz Allen Hamilton and Greg Lowe, Alcatel-Lucent.

Today, Council members will participate in a morning keynote session addressing the highly charged question, “Is Enterprise 2.0 a Crock?”   And once again, Ross Mayfield and I will be facilitating a few unconference sessions this afternoon starting at 3:15pm.  If you have a burning issue you want to address with peers, this is your opportunity to share informally with conference attendees and get some personalized answers.

Are you an E20 expert? Prove it!

Picture 1

The 2.0 Adoption Council has begun work on a new initiative – an Adoption Index that will measure the adoption of 2.0 technologies within large enterprises. We’ll be announcing the results of our member survey at the Enterprise 2.0 conference next week, and we want to get all the friends and fans (and Twitter lists) involved.  The bigger the crowd– the smarter we all are.  We’d like to engage the entire community in predicting E2.0 adoption trends  We’re partnering with Crowdcast to launch a prediction market that will tie in to our next survey, which will be conducted in June 2010.

As an Enterprise 2.0 fan, you’ll have the opportunity to make bets about what you think will happen with hot topics such as “What percent of budgets will be allocated to ongoing community management?” and “What percent of organizations will report using mash-ups inside the firewall?” You’ll also be able to see what others think.  We’ll be giving out prizes for the most accurate bets, so if you’re ready to put your (virtual) money where your mouth is, you can request an exclusive invitation to participate here.

Why get involved? This prediction market, the first of its kind, will allow us to harness the wisdom of a broad group of experts – (that’s you!) – to develop forecasts of Enterprise 2.0 trends.  This will be an excellent complement to our 2.0 Adoption Council state-of-the-market survey, which will provide regular snapshots of the current state of adoption.  Not only will you know the current state of adoption, but you’ll also have insight into where things are heading.

The market will officially launch next Wednesday, November 4 at 3:00 pm, right after the 2.0 Adoption Council research presentation, “Straight from the Horses’ Mouth”  by Carl Frappaolo and Dan Keldsen at 2:40, when the results of the first Adoption Council survey will be announced.  Request an invitation today here.

Fact-gathering on 2.0 Adoption

The recent acquisition of Headshift by the Dachis Group was largely celebrated in the e2.0 community. As I commented for RWW, it’s a testament to a growing, maturing market. Enterprise interest in incorporating 2.0 tools and practices has never been higher. With this stage of evolution comes the good stuff, the fact-based data that helps guide our understanding of where we are, what it takes to get this right, who’s behind Enterprise 2.0 initiatives, what expectations are for business results, how much money will move through the market, etc.

I was really excited to see McKinsey’s 2009 “How Companies are Benefiting from Web 2.0” report that came out this week. Having come from a large consulting background tracking the IT services sector, it’s a raw indicator that the 2.0 phenomenon is about to break out of the echo chamber when the large consulting firms start paying attention. Some of our best contributors in the Council are large consulting firms who are rolling out their own initiatives, and I expect these firms will leverage this intelligence to build their own practices at some point. During the first evolution of the web, a whole host of IT services firms cropped up to take advantage of the promise of enterprise transformation via the web. Most of those firms fell flat in the dotcom meltdown bringing down investors, customers, employees, and the echo chamber. I did a huge research report that profiled who those companies were and what dynamics were driving that sector. What did succeed, royally, from that era is the undeniable impact electronic commerce brought to the consumer and enterprise sectors. Seeing “what could be” drove the vision of many of those early firms, and even if their dreams crumbled under the weight of their own ambition (and hubris), they were correct about identifying the potential of the Internet to radically change business.

So, we’ve moved from e-business to social business in a decade. While the hype factor is still a little deafening, I’m thrilled to announce we will be kicking off the first in-depth exploration into the 2.0 adoption phenomenon to bring some clarity to the maturing market sector. To conduct this research, I’m pleased to announce the Council has signed a strategic partnership with Carl Frappaolo and Dan Keldsen of Information Architected to conduct a qualitative research study on the dynamics surrounding 2.0 adoption, as well as quantitative data on our members relative to industry, professional profiles (titles, organization), budgets, and other data points that present a portrait of who the early adopters really are. I’ve done some preliminary inquiries on our Council members and have already discovered a number of surprising findings that I would not have predicted. For instance, budgets for 2.0 are a lot higher than I would have guessed (if at all even established).

budget
Other interesting findings reveal that IT is not driving many of the decisions to implement a wide-scale enterprise 2.0 initiative. Lines of business comprise the lion’s share of our members.

One of the greatest goals for this research is to finally highlight salient case studies that explain the motivation behind the 2.0 effort as well as the expected business results.

For example, I conducted an interview this week with a very well known Wall Street investment bank. It was the audit and compliance global organization that drove an e20 solution to answer an age-old problem: high inefficiencies and underutilization. It’s an impressive global rollout that incorporates 5 financial center locations with approximately 200 of the firm’s subject matter experts in product, trading desk, regulatory, and banking. The initiative has yielded a “huge leap forward” according to the bank due to the transparency and visibility the firm has now as a result of breaking down the fiefdom walls that impeded the firm’s progress in years past. Greatest challenge? The people issues. It forces employees to communicate more. Additionally, the new processes expose the weak links in the firm and threaten job security/relevance. Greatest benefit? The initiative answers to the Board of Directors and provides predictable, reliable reporting that mitigates risk and ensures regulatory compliance. I asked my contact if the effort played any role in the financial recovery of this particular firm, he said not really because this was purely a cost-containment effort, yet he added, “The platform should, however, allow [the firm] to be more nimble in the face of increased regulatory scrutiny. Management can now see the effects of re-allocating resources to review areas of the firm with a higher perceived risk.”

All good stuff. There are so many exciting initiatives going on within the Council membership, I am thrilled to be able to bring them to light via our research. We will be presenting top-line findings of this research at the Enterprise 2.0 conference in San Francisco (Nov. 2 – 5). The Council has a number of initiatives going on at the conference, and I’ll be blogging about them in the upcoming weeks.

If you are a customer in the throes of adoption and would like to participate in the research, please simply request to join The 2.0 Adoption Council. Membership is free and you will receive a tremendous return on your (non) investment.

They’re Real, and They’re Spectacular

The 2.0 Adoption Council is off to a rockin’ start. We’re about 7 weeks into our new venture. I launched the Council on 6/26/09 on LinkedIn. We’ve sinced move our conversations to Socialcast (7/13/09) and the Jive SBS platform (7/15/09). We currently have about 50 members. During our weekly Council conference call last week, we discussed the size and scope of the Council. I mentioned that I’d like to get the Council to 100 members. I am in the process of considering various membership models, but my intention for this first 100 inaugural members is membership will always be free or very low-cost. I’m currently reading Chris Anderson’s “Free” and have taken away a number of great ideas from it already.

Anderson talks about the “is it worth it?” flag when making a decision. With free, “that flag never goes up and the decision is much easier.” In my opinion, having tracked Enterprise 2.0 for nearly three years now, the “market” is not about transactions, but about relationships. If you have a solid understanding of what drives the SocialWeb, you should appreciate why “Free” is the best pricing model for the Council startup.

Creating value in the Council is opt-in. The more members participate and share, network effects will amplify the value each member receives individually. We have the potential in this group to do much better than Jakob Nielson’s 90-9-1, considering each member only has to commit a fraction of their work week/personal time to participating in the Council. But considering all members are socialweb savvy, I expect contributions to grow steadily as more members draw greater utility from the conversations and connections.

Picture 10Take a look at the market leaders who comprise our Council. All of the members here have been personally vetted by me. Each is engaged in some facet of Enterprise 2.0, social media, or social computing. As far as I’m aware, nothing else like this exists on the planet. We got a nice endorsement from Andy McAfee this week too.

I took a quick snapshot of who the group is and what they’re currently budgeting for spend on Enterprise 2.0. About half of the members answered the survey already (in bold). The members come from all areas of the business: CIO/IT, Knowledge Management, CTO/Innovation, HR, and Marketing. In fact, it turns out that 64% of our surveyed members come from LOBs, not IT. Regarding spend, I found it extremely interesting that 36% of members are budgeted to spend $1 – $5M on their social computing strategy/execution. Another 40% are still in the planning stages, which I find to be very promising and a real boon to future spend coming from these market leaders.

I put up a simple web site this week at www.20AdoptionCouncil.com. I’ll be adding more content there over time. We are also working on an external community similar to what Jerry and Robin have done with Social Media Today. Please let me know if you’d like to be an inaugural blogger there. The invitation is extended to all regular readers of ITSinsider and, effectively, the entire Enterprise 2.0 Community. Our Council members will be blogging there as well, so you will have the opportunity to comment on their content and interact with them directly.

Very exciting times we are living in… Enterprise 2.0 is, indeed, real and spectacular.