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	<title>ITSinsider &#187; Personal Commentary</title>
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	<link>http://itsinsider.com</link>
	<description>An Insider&#039;s view on IT-Social for the Enterprise</description>
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		<title>Working Out Loud*</title>
		<link>http://itsinsider.com/2010/09/13/working-out-loud/</link>
		<comments>http://itsinsider.com/2010/09/13/working-out-loud/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 21:08:24 +0000</pubDate>
		<dc:creator>Susan Scrupski</dc:creator>
				<category><![CDATA[2.0 Adoption Council]]></category>
		<category><![CDATA[adoption]]></category>
		<category><![CDATA[Personal Commentary]]></category>

		<guid isPermaLink="false">http://itsinsider.com/?p=1321</guid>
		<description><![CDATA[It occurred to me recently that my blogging has all but slammed to a screeching halt.  Since the Council was bought by Dachis Group, I&#8217;ve barely managed to blog at all, and my tweeting has wound down considerably, as well.   This is not to say I&#8217;ve slowed down with social engagement, in fact, it&#8217;s [...]]]></description>
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				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fitsinsider.com%2F2010%2F09%2F13%2Fworking-out-loud%2F&amp;style=normal&amp;b=2" height="61" width="50" /><br />
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<p><a href="http://itsinsider.com/wordpress/wp-content/uploads/2010/09/Screen-shot-2010-09-13-at-3.49.21-PM.png"><img class="alignleft size-full wp-image-1322" style="margin: 5px;" title="Screen shot 2010-09-13 at 3.49.21 PM" src="http://itsinsider.com/wordpress/wp-content/uploads/2010/09/Screen-shot-2010-09-13-at-3.49.21-PM.png" alt="" width="258" height="197" /></a> It occurred to me recently that my blogging has all but slammed to a screeching halt.  Since the <a href="http://www.20adoptioncouncil.com" target="_blank">Council</a> was bought by <a href="http://www.dachisgroup.com" target="_blank">Dachis Group</a>, I&#8217;ve barely managed to blog at all, and my tweeting has wound down considerably, as well.   This is not to say I&#8217;ve slowed down with social engagement, in fact, it&#8217;s the near opposite.   I man the command center at Council central on our <a href="http://www.jivesoftware.com" target="_blank">Jive</a> and <a href="http://www.socialcast.com" target="_blank">Socialcast</a> social sites, and I monitor <a href="http://www.twitter.com/20adoption" target="_blank">Twitter</a>, <a href="http://www.linkedin.com/companies/627065" target="_blank">LinkedIn</a>, and <a href="http://www.facebook.com/pages/The-20-Adoption-Council/120953840119?ref=ts" target="_blank">Facebook</a> as well as our Dachis Group <a href="http://www.yammer.com" target="_blank">Yammer</a> account all day.   I have a persistent chat going all day with my assistant on <a href="http://www.skype.com" target="_blank">Skype</a>, and I&#8217;m generally monitoring the social web for keywords I&#8217;m tracking via <a href="http://www.google.com/alerts" target="_blank">Google alerts</a>.</p>
<p>I&#8217;m just not sharing a lot externally with my e20 neighbors outside of the Council, save for what I manage to post on Twitter or share via Facebook.  So, ironically, the social web has turned me anti-social.  I&#8217;m less transparent than I&#8217;ve ever been since I started blogging in 2006.  This is a peculiar and sad state of affairs, because I certainly know more now than I knew when I was blogging avidly.</p>
<p>All that being said, I am going to attempt to get back to blogging.  We debate a lot of important issues inside of the Council that deserve to be exposed to an external audience.  Another way we&#8217;re going to attempt to do this is via our new <a href="http://www.20adoptioncouncil.com/?p=302" target="_blank">Podcast series</a> that I announced this morning.  Of course, I have to respect the confidentiality of the members&#8217; work-specific related issues, but the general trends we&#8217;re watching and trying to make sense of would benefit by some group discussion.</p>
<p>So consider this a short re-introduction.  I have a number of posts I&#8217;ve been mulling over.  I won&#8217;t waste a lot of time perfecting them, but will make every effort to stimulate some conversation.  Stay tuned.</p>
<p><em>*Work Out Loud is a great theme coined by our member <a href="http://www.twitter.com/thebryceswrite" target="_blank">@thebryceswrite</a> </em></p>
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		<title>Social is as Social Does</title>
		<link>http://itsinsider.com/2010/04/09/social-is-as-social-does/</link>
		<comments>http://itsinsider.com/2010/04/09/social-is-as-social-does/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 13:56:00 +0000</pubDate>
		<dc:creator>Susan Scrupski</dc:creator>
				<category><![CDATA[2.0 Adoption Council]]></category>
		<category><![CDATA[Personal Commentary]]></category>
		<category><![CDATA[craigcmehil]]></category>
		<category><![CDATA[doctors_without_borders]]></category>
		<category><![CDATA[ephraimfreed]]></category>
		<category><![CDATA[FMR]]></category>
		<category><![CDATA[oxfam]]></category>
		<category><![CDATA[oxfam_america]]></category>
		<category><![CDATA[social justice]]></category>
		<category><![CDATA[social_software]]></category>
		<category><![CDATA[ThoughtFarmer]]></category>

		<guid isPermaLink="false">http://itsinsider.com/?p=1182</guid>
		<description><![CDATA[One of the greatest joys of owning your own business is you get to break the rules when it&#8217;s warranted.  We have a hard and fast rule about Council membership that states only large enterprises can join with more than 10K employees.  Chris McGrath of ThoughtFarmer referred Ephraim Freed to me when we were first getting started.  I [...]]]></description>
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<p>One of the greatest joys of owning your own business is you get to break the rules when it&#8217;s warranted.  We have a hard and fast rule about Council membership that states only large enterprises can <a id="aptureLink_3nB3WSPeFC" href="http://www.20adoptioncouncil.com/?page_id=24">join</a> with more than 10K employees.  <a id="aptureLink_9rrrOaxvVm" href="http://twitter.com/intranetchris">Chris McGrath</a> of <a id="aptureLink_e845NSQJhm" href="http://www.thoughtfarmer.com">ThoughtFarmer</a> referred <a id="aptureLink_cVDmJdXI1x" href="http://twitter.com/ephraimjf">Ephraim Freed</a> to me when we were first getting started.  I took one look at the <a id="aptureLink_lxnAqxNfSA" href="http://www.oxfamamerica.org/">Oxfam America</a> website and immediately told Ephraim, &#8220;You&#8217;re in.&#8221;</p>
<p>In two different business contexts I&#8217;ve been asked recently what my personal goals are for my career.  In both instances, I simply stated, &#8220;I want to change the world.&#8221;  Now, that always merits a chuckle or a smirk.  But, the truth is, I&#8217;m serious.  In my small way, I think I can add to the collective voice of individuals who want to create a better &#8220;customer experience&#8221; living on our planet.</p>
<p>Today, Craig Cmehil is running a <a id="aptureLink_nPWampz96a" href="http://fridaymorningreport.tv/live/">24-hour marathon</a> to raise money for <a id="aptureLink_F9CUMBYMz3" href="http://www.doctorswithoutborders.org/">Doctors without Borders</a>.  I&#8217;ll be doing a segment at 11am ET on the Council, and I&#8217;ll be having a bit of fun with Dennis Howlett on &#8220;Enterprise 2.0 is a crock&#8221; at 1pm ET.  Please join us and do some social good today, and think about the larger implications of connecting a social planet.</p>
<p><a id="aptureLink_UQiTPeAOhl" href="http://vimeo.com/moogaloop.swf?clip_id=10633972&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1">Video of my interview with Ephraim</a>.  (Sorry for quality; recorded on Skype.)</p>
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		<title>For Ada Lovelace Day: The other Esther Dyson</title>
		<link>http://itsinsider.com/2010/03/24/for-ada-lovelace-day-the-other-esther-dyson/</link>
		<comments>http://itsinsider.com/2010/03/24/for-ada-lovelace-day-the-other-esther-dyson/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 12:41:42 +0000</pubDate>
		<dc:creator>Susan Scrupski</dc:creator>
				<category><![CDATA[Personal Commentary]]></category>
		<category><![CDATA[#ALD10]]></category>
		<category><![CDATA[esther_dyson]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[techwomen]]></category>
		<category><![CDATA[webceleb]]></category>

		<guid isPermaLink="false">http://itsinsider.com/?p=1138</guid>
		<description><![CDATA[It&#8217;s hard to not think of Esther Dyson on a day that recognizes women in Science and Technology.  I&#8217;m not the first to write about her for Ada Lovelace day, but I hope to reveal a side of Esther that will serve to inspire women everywhere. I first met Esther in 1989, I believe.  I was working for [...]]]></description>
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<div id="attachment_1139" class="wp-caption alignleft" style="width: 240px"><a href="http://itsinsider.com/wordpress/wp-content/uploads/2010/03/Picture-8.png"><img class="size-full wp-image-1139" style="margin: 5px;" title="Esther Dyson" src="http://itsinsider.com/wordpress/wp-content/uploads/2010/03/Picture-8.png" alt="" width="230" height="324" /></a><p class="wp-caption-text">http://www.flickr.com/photos/stewtopia/ / CC BY-SA 2.0</p></div>
<p>It&#8217;s hard to not think of <a id="aptureLink_o5KbsC0hfW" href="http://en.wikipedia.org/wiki/Esther%20Dyson">Esther Dyson</a> on a day that recognizes women in Science and Technology.  I&#8217;m not <a id="aptureLink_8Z1T1Sedcx" href="http://www.google.com/search?q=esther+dyson+ada+lovelace+day&amp;hl=en&amp;client=safari&amp;rls=en&amp;tbo=1">the first</a> to write about her for <a id="aptureLink_b2hM5IuqAD" href="http://www.findingada.com">Ada Lovelace day</a>, but I hope to reveal a side of Esther that will serve to inspire women everywhere.</p>
<p>I first met Esther in 1989, I believe.  I was working for CMP (Now <a id="aptureLink_cMzlmL5rU3" href="http://www.techweb.com/aboutus">TechWeb/UBM</a>) on Long Island, and my boss asked me if I wanted to join him at a lunch date with her.  &#8221;Absolutely!&#8221; I said.  There was no equivalent back then to Esther (and probably hasn&#8217;t been since.)  She was a bona fide tech icon.  Even then.  Without Twitter and Facebook, even.</p>
<p>What I found most curious about our lunch was, in addition to sharing morsels of wisdom, she took the time to speak to me personally, in earnest.  She told me to check out a few women in technology organizations and offered to introduce me to some contacts that shared some of my interests.  I never forgot that meeting.  (I&#8217;m sure she did.)  What was memorable was her kindness and instinctive generosity, in addition to her intelligence and confidence.</p>
<p>Over the years, I kept in touch with Esther mostly as a reporter/researcher.  She never hesitated to return an email or give me a quote.</p>
<p>In 1998, when I decided to launch a business, I reached out to Esther to become what I cleverly described as an &#8220;e-Advisor.&#8221;  Essentially, my pitch was that I would only contact her if it was absolutely necessary, and all she&#8217;d have to do is return an email with her thoughts.  I still have the original email I sent her.  It&#8217;s a little over-the-top, but to her credit, she not only agreed to be an &#8220;e-Advisor,&#8221; she agreed to meet me in her office in New York to review my business plan.</p>
<p>Long story shorter, over the years, Esther has always (<strong>always</strong>) been there when I&#8217;ve reached out.  I most of the time can&#8217;t believe it.  Her advice has saved me from some pretty dumb amateur mistakes, and her insight has opened my eyes to considerations I never would have recognized on my own.  I once sent her a <a id="aptureLink_9MIhZccCGo" href="http://www.amazon.com/gp/product/B00000I7JD?tag=apture-20">Van Morrison CD</a> because I felt I needed to do something to thank her for all her support and help.  It wasn&#8217;t much, but I couldn&#8217;t really think of anything she could possibly need, so I sent her something I liked.</p>
<p style="text-align: left;">The lesson in this story for women everywhere&#8211; and all professionals young and old&#8211; you&#8217;re never too famous or too special to show a kindness to a stranger.  Share what you&#8217;ve learned over the years with someone who&#8217;s still learning.  Just this week, Esther has been helping me sort out a business opportunity.  Once again, I begged her to let me do something for her.  To this she responded:</p>
<p style="text-align: center;"><a href="http://itsinsider.com/wordpress/wp-content/uploads/2010/03/Picture-10.png"><img class="size-full wp-image-1142   aligncenter" style="margin: 10px;" title="Picture 10" src="http://itsinsider.com/wordpress/wp-content/uploads/2010/03/Picture-10.png" alt="" width="480" height="127" /></a></p>
<p style="text-align: left;">
<p>For this reason, in addition to being a brilliant technology and science icon (who happens to be a woman), I celebrate Esther for being just a really great human being.  May we all (attempt to) emulate her.</p>
<p style="text-align: left;">
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		<title>Checkmate</title>
		<link>http://itsinsider.com/2009/11/05/checkmate/</link>
		<comments>http://itsinsider.com/2009/11/05/checkmate/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 15:59:18 +0000</pubDate>
		<dc:creator>Susan Scrupski</dc:creator>
				<category><![CDATA[2.0 Adoption Council]]></category>
		<category><![CDATA[adoption]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[Personal Commentary]]></category>

		<guid isPermaLink="false">http://itsinsider.com/?p=936</guid>
		<description><![CDATA[Enterprise 2.0 is a Crock!!! says Dennis (the 2.0 Menace). Here&#8217;s who says it isn&#8217;t: Accenture+ Adidas Group+ Alcatel-Lucent+ Alcoa+ Allstate+ Alstom Power+ AMD+ AT&#38;T+ Bell Canada+ Booz Allen Hamilton+ British Petroleum+ CapitalOne+ Cardiff University (UK)+ Chubb+ Cisco+ Compagnie de Saint Gobain+ Compuware+ Corning+ Covidien+ CSC+ Deloitte+ Deutsche Bank+ The Disney Corporation+ DuPont+ Electronic Arts+ Eli [...]]]></description>
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<p>Enterprise 2.0 is a Crock!!! says <a id="aptureLink_HVclSHWXvd" href="http://www.flickr.com/photos/loiclemeur/3532928731/">Dennis</a> (the 2.0 Menace).</p>
<p>Here&#8217;s who says it isn&#8217;t:</p>
<p style="text-align: center;"><strong>Accenture+</strong></p>
<p style="text-align: center;"><strong>Adidas Group+ </strong></p>
<p style="text-align: center;"><strong>Alcatel-Lucent+</strong></p>
<p style="text-align: center;"><strong>Alcoa+</strong></p>
<p style="text-align: center;"><strong>Allstate+</strong></p>
<p style="text-align: center;"><strong>Alstom Power+ </strong></p>
<p style="text-align: center;"><strong>AMD+</strong></p>
<p style="text-align: center;"><strong>AT&amp;T+</strong></p>
<p style="text-align: center;"><strong>Bell Canada+ </strong></p>
<p style="text-align: center;"><strong>Booz Allen Hamilton+</strong></p>
<p style="text-align: center;"><strong>British Petroleum+</strong></p>
<p style="text-align: center;"><strong>CapitalOne+</strong></p>
<p style="text-align: center;"><strong>Cardiff University (UK)+</strong></p>
<p style="text-align: center;"><strong>Chubb+ </strong></p>
<p style="text-align: center;"><strong>Cisco+ </strong></p>
<p style="text-align: center;"><strong>Compagnie de Saint Gobain+</strong></p>
<p style="text-align: center;"><strong>Compuware+</strong></p>
<p style="text-align: center;"><strong>Corning+</strong></p>
<p style="text-align: center;"><strong>Covidien+</strong></p>
<p style="text-align: center;"><strong>CSC+</strong></p>
<p style="text-align: center;"><strong>Deloitte+</strong></p>
<p style="text-align: center;"><strong>Deutsche Bank+</strong></p>
<p style="text-align: center;"><strong>The Disney Corporation+ </strong></p>
<p style="text-align: center;"><strong>DuPont+</strong></p>
<p style="text-align: center;"><strong>Electronic Arts+</strong></p>
<p style="text-align: center;"><strong>Eli Lilly+</strong></p>
<p style="text-align: center;"><strong>EMC Corp+</strong></p>
<p style="text-align: center;"><strong>European Central Bank+</strong></p>
<p style="text-align: center;"><strong>FDA+</strong></p>
<p style="text-align: center;"><strong>Ford Motor Company+</strong></p>
<p style="text-align: center;"><strong>GDF Suez+</strong></p>
<p style="text-align: center;"><strong>General Mills+</strong></p>
<p style="text-align: center;"><strong>General Motors+</strong></p>
<p style="text-align: center;"><strong>GlaxoSmithKline + </strong></p>
<p style="text-align: center;"><strong>Goldman Sachs+</strong></p>
<p style="text-align: center;"><strong>Hatch Associates+</strong></p>
<p style="text-align: center;"><strong>Hewlett-Packard+</strong></p>
<p style="text-align: center;"><strong>Honeywell International+</strong></p>
<p style="text-align: center;"><strong>HSBC+</strong></p>
<p style="text-align: center;"><strong>Humana+</strong></p>
<p style="text-align: center;"><strong>IBM+</strong></p>
<p style="text-align: center;"><strong>Intel Corporation+</strong></p>
<p style="text-align: center;"><strong>International Paper+</strong></p>
<p style="text-align: center;"><strong>Johnson and Johnson+ </strong></p>
<p style="text-align: center;"><strong>Juniper Networks+</strong></p>
<p style="text-align: center;"><strong>Lockheed Martin+</strong></p>
<p style="text-align: center;"><strong>Lowe&#8217;s Companies+</strong></p>
<p style="text-align: center;"><strong>Lyonnaise des Eux/Suez Environment+</strong></p>
<p style="text-align: center;"><strong>Massachusetts Institute of Technology+</strong></p>
<p style="text-align: center;"><strong>McDonald&#8217;s+</strong></p>
<p style="text-align: center;"><strong>McKinsey &amp; Company+</strong></p>
<p style="text-align: center;"><strong>Medtronic, Inc.+</strong></p>
<p style="text-align: center;"><strong>Mercer+</strong></p>
<p style="text-align: center;"><strong>Merck+</strong></p>
<p style="text-align: center;"><strong>MetLife+</strong></p>
<p style="text-align: center;"><strong>Microsoft+</strong></p>
<p style="text-align: center;"><strong>NASA+</strong></p>
<p style="text-align: center;"><strong>Nike+</strong></p>
<p style="text-align: center;"><strong>Nokia+</strong></p>
<p style="text-align: center;"><strong>Océ+</strong></p>
<p style="text-align: center;"><strong>Penn State University+</strong></p>
<p style="text-align: center;"><strong>Pitney Bowes+</strong></p>
<p style="text-align: center;"><strong>Pratt &amp; Whitney Rocketdyne+</strong></p>
<p style="text-align: center;"><strong>PricewaterhouseCoopers+</strong></p>
<p style="text-align: center;"><strong>Procter &amp; Gamble+ </strong></p>
<p style="text-align: center;"><strong>Progressive Insurance+</strong></p>
<p style="text-align: center;"><strong>Raytheon+</strong></p>
<p style="text-align: center;"><strong>Research in Motion+</strong></p>
<p style="text-align: center;"><strong>SAP+</strong></p>
<p style="text-align: center;"><strong>SAP BusinessObjects+</strong></p>
<p style="text-align: center;"><strong>Schlumberger+ </strong></p>
<p style="text-align: center;"><strong>Seagate+</strong></p>
<p style="text-align: center;"><strong>SK Telecom+</strong></p>
<p style="text-align: center;"><strong>State of Maryland+</strong></p>
<p style="text-align: center;"><strong>Sun Microsystems (Oracle)+</strong></p>
<p style="text-align: center;"><strong>Swedish Armed Forces+</strong></p>
<p style="text-align: center;"><strong>Texas Instruments+</strong></p>
<p style="text-align: center;"><strong>The Washington Post+</strong></p>
<p style="text-align: center;"><strong>United Business Media+</strong></p>
<p style="text-align: center;"><strong>Wells Fargo+</strong></p>
<p style="text-align: center;"><strong>Wipro Technologies.</strong></p>
<p>And we&#8217;re just getting started&#8230;</p>
<div class="shr-publisher-936"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fitsinsider.com%2F2009%2F11%2F05%2Fcheckmate%2F' data-shr_title='Checkmate'></a><a class='shareaholic-googleplusone' data-shr_size='medium' data-shr_count='true' data-shr_href='http%3A%2F%2Fitsinsider.com%2F2009%2F11%2F05%2Fcheckmate%2F' data-shr_title='Checkmate'></a><a class='shareaholic-fbsend' data-shr_href='http%3A%2F%2Fitsinsider.com%2F2009%2F11%2F05%2Fcheckmate%2F'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetBottom Automatic --><img src="http://itsinsider.com/wordpress/?ak_action=api_record_view&id=936&type=feed" alt="" />]]></content:encoded>
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		<title>The Urgency of Now</title>
		<link>http://itsinsider.com/2009/07/03/the-urgency-of-now/</link>
		<comments>http://itsinsider.com/2009/07/03/the-urgency-of-now/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 23:00:14 +0000</pubDate>
		<dc:creator>Susan Scrupski</dc:creator>
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		<guid isPermaLink="false">http://itsinsider.com/?p=811</guid>
		<description><![CDATA[The news about Sarah Palin broke today while I was working.  Where did I see the news?   Twitter (of course).  Seconds turned to minutes, and I found myself impatient with not knowing the inside scoop on the why behind the resignation.  What was the target of my impatience?  The Twitter community.  Seems ridiculous, but it&#8217;s [...]]]></description>
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<p><a href="http://www.amazon.com/Enterprise-2-0-Technologies-Transform-Organization/dp/1422125874/ref=pd_bbs_sr_2?ie=UTF8&amp;s=books&amp;qid=1232817770&amp;sr=8-2"><img class="size-full wp-image-813 alignleft" style="margin: 4px 5px;" title="Picture 1" src="http://itsinsider.com/wordpress/wp-content/uploads/2009/07/Picture-1.png" alt="Picture 1" width="196" height="295" /></a>The news about <a id="aptureLink_ehLIQ9cEyp" href="http://www.youtube.com/watch?v=G1tnUvtjaaY">Sarah Palin</a> broke today while I was working.  Where did I see the news?   <a id="aptureLink_9Y64IJVgKf" href="http://twitter.com/cnnbrk/status/2458831179">Twitter</a> (of course).  Seconds turned to minutes, and I found myself impatient with not knowing the inside scoop on the why behind the resignation.  What was the target of my impatience?  <a id="aptureLink_vkSDs0DOWB" href="http://twitter.com/ITSinsider/statuses/2459150142">The Twitter community</a>.  Seems ridiculous, but it&#8217;s just expected these days that you&#8217;ll get to the heart of a breaking story within seconds.</p>
<p>To that end, it reminded me I wanted to write a post about the &#8220;unbearable heaviness of not-being&#8221; current.  Way, way back around the Christmas holidays, I was flattered to be one of only three reviewers for <a id="aptureLink_Y54MuCmjuG" href="http://www.amazon.com/gp/product/1422125874">Andrew McAfee&#8217;s book</a> on Enterprise  2.0 by Harvard Business Press.    They asked me to review the manuscript, and I accepted (for a small stipend).  They gave me a couple weeks to review it, and I submitted my comments in mid-January.</p>
<p>At the back of mind, however, and something I probably should have included in the review and regret now that I didn&#8217;t was a lingering doubt.  &#8220;<em>This book will be obsolete before it&#8217;s published for the community of folks who track this sector</em>.&#8221;</p>
<p>When Andy and I caught up at the Enterprise 2.0 conference, he told me that he too is really troubled by the delay on the publishing schedule.  He had hoped the book would have been published by the conference deadline (June), but it is now pushed back until <em>December</em>.  December?   You&#8217;re kidding me.</p>
<p>The demand for Andy&#8217;s book is <strong>today</strong>, not six months from now.  I&#8217;m wondering if, as a community, we can lobby Harvard Business Press to move the publication date up as its value is inextricably tied to its timeliness&#8211; especially in this fast-moving space.  The Editorial Director in charge of the publication timeline is <a href="mailto:JMurphy@harvardbusiness.org" target="_blank">Jacqueline Murphy</a> .   I urge you to contact her and express your support for moving the book up in Harvard Business Press&#8217; publishing queue.  I also started a <a id="aptureLink_k7XC544Vqw" href="http://www.facebook.com/group.php?gid=99902101155&amp;ref=mf">Facebook group</a> with the same goal.</p>
<div class="shr-publisher-811"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fitsinsider.com%2F2009%2F07%2F03%2Fthe-urgency-of-now%2F' data-shr_title='The+Urgency+of+Now'></a><a class='shareaholic-googleplusone' data-shr_size='medium' data-shr_count='true' data-shr_href='http%3A%2F%2Fitsinsider.com%2F2009%2F07%2F03%2Fthe-urgency-of-now%2F' data-shr_title='The+Urgency+of+Now'></a><a class='shareaholic-fbsend' data-shr_href='http%3A%2F%2Fitsinsider.com%2F2009%2F07%2F03%2Fthe-urgency-of-now%2F'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetBottom Automatic --><img src="http://itsinsider.com/wordpress/?ak_action=api_record_view&id=811&type=feed" alt="" />]]></content:encoded>
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		<title>ITSinsider is looking for love not work&#8230; :-)</title>
		<link>http://itsinsider.com/2009/01/30/itsinsider-is-looking-for-love-not-work/</link>
		<comments>http://itsinsider.com/2009/01/30/itsinsider-is-looking-for-love-not-work/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 17:04:03 +0000</pubDate>
		<dc:creator>Susan Scrupski</dc:creator>
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		<guid isPermaLink="false">http://itsinsider.com/?p=512</guid>
		<description><![CDATA[I read an old-fashioned user-generated column in Newsweek this week where a young woman quoted her mother as saying, &#8220;&#8230;finding a job you love means never working a day in your life.&#8221; For the past nearly two years, I&#8217;ve had the special privilege to cover the Enterprise 2.0 sector as an employee of nGenera. Hands [...]]]></description>
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<p><img class="alignleft size-full wp-image-513" style="margin: 5px;" title="humptydumpty" src="http://itsinsider.com/wordpress/wp-content/uploads/2009/01/humptydumpty.jpg" alt="humptydumpty" width="204" height="272" />I read an old-fashioned user-generated <a href="http://www.newsweek.com/id/181271/page/2">column in Newsweek</a> this week where a young woman quoted her mother as saying, &#8220;&#8230;finding a job you love means never working a day in your life.&#8221;  For the past nearly two years, I&#8217;ve had the special privilege to cover the Enterprise 2.0 sector as an employee of <a href="http://www.ngenera.com" target="_blank">nGenera</a>.  Hands down, I have had the best job in the business.  I&#8217;ve met <a href="http://www.wikinomics.com/blog/" target="_blank">extremely bright people</a> and have had the opportunity to listen to <a href="http://itsinsider.com/2008/06/19/prepare-ye-the-we-generation-is-upon-us/" target="_blank">real Enterprise customers</a> as they struggle with the choices related to introducing 2.0 into their large enterprise environments.</p>
<p>I will continue to work with nGenera, as the company continues on its journey.  But I will continue as an independent, not an employee.  A<img src="file:///Users/admin/Pictures/iPhoto%20Library/Modified/2007/Art%20Photos/humptydumpty.jpg" alt="" />lthough, admittedly, it&#8217;s scary facing the prospect of not having a salary during oh, say, <em>the worst economic crisis ever in my adult life time</em>, I remain optimistic.   Let&#8217;s just say I&#8217;m taking a huge leap of faith that dictates when I jump off this ledge, there will be a large, strong net&#8211;  the social web&#8211; ready to catch me.  I&#8217;ve been inspired by so many in the 2.0 community to trust, to share, to work together to achieve common goals.  Now I&#8217;m putting my own rhetoric to the test.  <a href="http://socialwrite.com/2007/12/20/where-the-f-is-my-market/" target="_blank">Is there a market here or not?</a></p>
<p>I hope you&#8217;ll help me prove there is.  If you&#8217;re interested in speaking to me about any way I can help your organization grapple with 2.0, or if you&#8217;re a vendor who feels misunderstood and under-appreciated, you know where to find me&#8211; I&#8217;ll be home, <a href="http://www.twitter.com/itsinsider" target="_blank">here on the social web</a>.  I look forward to having a conversation.</p>
<p>And, if you really want to help, but don&#8217;t have a budget (lol), do me a social networking solid and <a href="http://susanscrupski.com/scrupskiblog/2008/10/23/linkedin-pay-it-forward-day/" target="_blank">leave me a recommendation</a> on <a href="    http://www.linkedin.com/in/susanscrupski" target="_blank">LinkedIn</a>.</p>
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		<title>ITSinsider Annual Gift-Giving Suggestions</title>
		<link>http://itsinsider.com/2008/12/14/itsinsider-annual-gift-giving-suggestions/</link>
		<comments>http://itsinsider.com/2008/12/14/itsinsider-annual-gift-giving-suggestions/#comments</comments>
		<pubDate>Sun, 14 Dec 2008 18:56:51 +0000</pubDate>
		<dc:creator>Susan Scrupski</dc:creator>
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		<guid isPermaLink="false">http://itsinsider.com/?p=463</guid>
		<description><![CDATA[All righty fans of e2.0, there are some great books coming out or are already out that I wanted to bring to your attention, in case you&#8217;re looking for that perfect gift for your E2.0-loving loved one or friend/colleague. Not in any particular order, here goes: Tara Hunt needs no introduction in the ranks of [...]]]></description>
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<p>All righty fans of e2.0, there are some great books coming out or are already out that I wanted to bring to your attention, in case you&#8217;re looking for that perfect gift for your E2.0-loving loved one or friend/colleague.</p>
<p>Not in any particular order, here goes:</p>
<p><a href="http://www.amazon.com/Whuffie-Factor-Social-Networks-Business/dp/0307409503/ref=pd_bbs_sr_1?ie=UTF8&amp;s=books&amp;qid=1229267664&amp;sr=8-1"><img class="alignleft size-full wp-image-464" style="margin: 5px;" title="The Whuffie Factor" src="http://itsinsider.com/wordpress/wp-content/uploads/2008/12/picture-2.png" alt="" width="160" height="243" /></a><a href="http://www.horsepigcow.com/about/">Tara Hunt</a> needs no introduction in the ranks of the social media elite, but may be less known in the corporate community of Enterprise 2.0 enthusiasts.  I&#8217;m particularly looking forward to her book because I admire Tara for her unshakable faith regarding how social networking is bringing out the best in us.  Tara&#8217;s thesis (and it is proven again and again) is the currency of the 2.0 economy is not $, but rather social capital, which conveniently leads to $.   (I&#8217;m paraphrasing, but I&#8217;m sure Tara will correct me if I&#8217;m wrong.)   You can pre-order the book today, but it won&#8217;t be shipping until Q2.  And might I remind everyone, by Q2 in this economic downturn, we all may be very interested in increasing our net worth in social capital.   So, do something good today for the world and <a href="http://www.amazon.com/Whuffie-Factor-Social-Networks-Business/dp/0307409503/ref=pd_bbs_sr_1?ie=UTF8&amp;s=books&amp;qid=1229267664&amp;sr=8-1">pre-order Tara&#8217;s book</a>, &#8220;The Whuffie Factor.  &#8221;  I did.  (I also ordered <a href="http://www.amazon.com/Secrets-Social-Media-Marketing-Conversations/dp/1884956858/ref=pd_bbs_sr_1?ie=UTF8&amp;s=books&amp;qid=1229269980&amp;sr=8-1">Paul Gillin&#8217;s Secrets of Social Media Marketing</a>.  <a href="http://paulgillin.com/">Gillin</a> is one of the very best writers on social media marketing.  Another great suggestion, and it&#8217;s available now.)</p>
<p><a href="http://www.horsepigcow.com/2008/12/10/whuffie-in-action-the-ups-story/">Read this great story</a> on Whuffie in action; be sure to read the comments.</p>
<p><a href="http://www.amazon.com/Enterprise-2-0-Implementation-Aaron-Newman/dp/0071591605/ref=sr_1_12?ie=UTF8&amp;s=books&amp;qid=1197036261&amp;sr=8-12-3.png"><img class="size-medium wp-image-465 alignright" style="margin: 5px;" title="Enterprise 2.0 Implementation" src="http://itsinsider.com/wordpress/wp-content/uploads/2008/12/picture-3.png" alt="" width="180" height="217" /></a>For hard-core e20 fans and wouldbe practitioners, make sure to pick up a copy of Jeremy Thomas and Aaron Newman&#8217;s <a href="http://www.amazon.com/Enterprise-2-0-Implementation-Aaron-Newman/dp/0071591605/ref=sr_1_12?ie=UTF8&amp;s=books&amp;qid=1197036261&amp;sr=8-12">Enterprise 2.0 Implementation</a>.  It&#8217;s written more-or-less for an IT audience, but there is a trove of great information in here for  business unit managers and evangelists too.   Sarah Carr from the <a href="http://www.mindtouch.com/Products">Deki</a> open source wiki vendor, <a href="http://www.mindtouch.com/">MindTouch</a>, does a <a href="http://www.mindtouch.com/blog/2008/10/01/enterprise-20-implementation-book-released/">great wrap-up</a> on its contents:</p>
<blockquote><p>The book highlights the facilitation of collaboration and fosters internal innovation by integrating next-generation Web 2.0 technologies throughout your enterprise IT framework. Packed with real-world examples and timesaving tips, <a onclick="javascript:pageTracker._trackPageview ('/outbound/www.amazon.com');" href="http://www.amazon.com/Enterprise-2-0-Implementation-Aaron-Newman/dp/0071591605/ref=sr_1_12?ie=UTF8&amp;s=books&amp;qid=1197036261&amp;sr=8-12" target="_blank"><em>Enterprise 2.0 Implementation</em></a> shows how to use viral and social networking tools to gain the competitive edge. Get full details on managing corporate blogs, wikis, mashups, RSS feeds, tagging and bookmarking data, and RIAs.  You’ll also learn how to maximize ROI, use Semantic Web technologies, and implement security.</p>
<p>Some additional concepts are included, as well:</p>
<ul>
<li>Expand corporate presence to Facebook, MySpace, LinkedIn, and Ning</li>
<li>Build internal social networks using open source and commercial applications</li>
<li>Reduce infrastructure and IT costs through SaaS vendors</li>
<li>Consolidate disparate information using Enterprise 2.0 Discovery</li>
<li>Manage wikis, blogs, mashups, and RSS/Atom feeds</li>
<li>Set up Rich Internet Applications</li>
<li>Develop security, risk management, and disaster recovery strategies</li>
</ul>
</blockquote>
<p>(p.s. The publisher asked me for a quote for this book, and there is a comical story surrounding that, if you&#8217;re interested.   Who knew they&#8217;d publish the quote on the FRONT COVER?!!   Net result: I&#8217;m learning this celebrity endorsement stuff the hard way.)</p>
<p><a href="http://www.throwingsheep.com/about.php"><img class="alignleft size-full wp-image-471" style="margin: 5px;" title="Throwing Sheep in the Boardroom" src="http://itsinsider.com/wordpress/wp-content/uploads/2008/12/picture-4.png" alt="" width="153" height="223" /></a>I just started reading <a href="http://www.throwingsheep.com/about.php">Throwing Sheep in the Boardroom</a>, by  Matthew Fraser and Soumitra Dutta.  I am thoroughly enjoying it so far.  It&#8217;s a sweeping trends analysis on how 2.0 is changing society and commerce.   Written by two bright guys from the prestigious international business school, INSEAD, it&#8217;s high on my list for this year&#8217;s recommendations. The publisher describes the book as, &#8220;Combining a pop sociology approach with rigorous analysis rich in economic history and organizational behaviour.&#8221;   Fraser specializes in the intersection of pop culture with industry and Dutta  focuses on IT and innovation.</p>
<p>Check out my personal blog for an <a href="http://susanscrupski.com/scrupskiblog/2008/11/22/throwing-sheep-in-the-boardroom/">excellent video</a> from these guys too.</p>
<p>Next, and somewhat out of the ordinary, is a friend&#8217;s book, <a href="http://www.thecureforjetlag.com/products-page/">The Cure for Jet Lag</a>. <a href="http://www.thecureforjetlag.com/products-page/"><img class="alignright size-full wp-image-473" style="margin: 5px;" title="The Cure for Jet Lag" src="http://itsinsider.com/wordpress/wp-content/uploads/2008/12/picture-51.png" alt="" width="171" height="240" /></a> I promised my friend Lynne I&#8217;d give the book a plug.  As I watch my life-streaming social tickers on Friendfeed, Facebook, Twitter, etc., I&#8217;m always hearing someone or other complaining about jet lag.   Lynne&#8217;s book has sold over a hundred thousand copies and offers an all-natural prescription to tackling jet lag by &#8220;tricking your body clock.&#8221;</p>
<p>If you&#8217;re into publishing or interested in getting published, start feeding Lynne&#8217;s blog, <a href="http://www.thepublishingcontrarian.com/">The Publishing Contrarian</a>.  She is self-described as the &#8220;Wicked Witch of Publishing,&#8221; but don&#8217;t let that scare you.   She is alarmingly witty and oftentimes outrageous.</p>
<p>Last on my list are three books I have not read, but are on my shelf for reading this year.  Tammy Erickson&#8217;s &#8220;<a href="http://www.amazon.com/Plugged-Generation-Guide-Thriving-Work/dp/1422120600/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1228322229&amp;sr=1-1">Plugged In</a>,&#8221;  Don Tapscott&#8217;s &#8220;<a href="http://www.grownupdigital.com/">Grown up Digital</a>&#8221; and Austin&#8217;s own Dave Evans&#8217; &#8220;<a href="http://www.amazon.com/Social-Media-Marketing-Hour-Day/dp/0470344024/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1220804716&amp;sr=8-1">Social Media Marketing in a Day</a>.&#8221;   Both Tapscott and Erickson are <a href="http://www.ngenera.com">nGenera</a> gurus and these books specialize specifically in the GenY/Digital Native cohort, so I&#8217;m eager to dig into them.   Dave Evans is really great, smart guy here in town specializing in social media at <a href="http://www.digital-voodoo.com/index.php">Digital Voodo</a>.   I&#8217;m also currently reviewing <a href="http://blog.hbs.edu/faculty/amcafee/">Andrew McAfee</a>&#8216;s book manuscript which will be published sometime this spring.    With all this reading to do, will one of my beloved readers please buy me a Kindle for Christmas??</p>
<p>Finally, if you&#8217;re really interested in worthwhile gift-giving, consider gifting a donation in someone&#8217;s name to <a href="http://wikimediafoundation.org/wiki/Donate/Now/en?utm_source=2008_quote_useful_resource&amp;utm_medium=sitenotice&amp;utm_campaign=fundraiser2008">Wikipedia</a>, <a href="http://wordpress.org/donate/">WordPress</a>, or your favorite shareware product.   And finally, finally  (Charlie tells me I can make money on this) if you know a mac person who loves their google calendar&#8211; give them a life-changing gift:  <a href="http://spanningsync.com/">Spanninc Sync</a>.  It syncs your google calendar with ALL your mac products (notebooks, desktops, iphone, etc.).  It will be the most appreciated $25 you ever spent, much better than a few lattes at Starbucks.  Oh, you need to use this code:  XK4HHR if you order so I can get my vig. <img src='http://itsinsider.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>Happy Holidays everyone, and I will be back in the New Year with big news&#8230;</p>
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		<title>A Year&#8217;s Summary of Personal Reflection II</title>
		<link>http://itsinsider.com/2008/06/16/a-years-summary-of-personal-reflection-ii/</link>
		<comments>http://itsinsider.com/2008/06/16/a-years-summary-of-personal-reflection-ii/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 00:02:09 +0000</pubDate>
		<dc:creator>Susan Scrupski</dc:creator>
				<category><![CDATA[blogs]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[Enterprise 2.0]]></category>
		<category><![CDATA[Personal Commentary]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social networking]]></category>

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		<description><![CDATA[It&#8217;s that time again when I feel compelled not only to wrap up highlights of the Enterprise 2.0 conference, but to divulge my thinking on where we are in the progression of widespread 2.0 adoption &#8212; in our personal lives and at work. It&#8217;s hard to top my impassioned first post on this topic from [...]]]></description>
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<p>It&#8217;s that time again when I feel compelled not only to wrap up highlights of the Enterprise 2.0 conference, but to divulge my thinking on where we are in the progression of widespread 2.0 adoption &#8212; in our personal lives and at work.</p>
<p>It&#8217;s hard to top my impassioned first post on this topic from last year: <a title="year one" href="http://susanitsa.wordpress.com/2007/06/25/a-years-summary-of-personal-reflection/" target="_blank">A Year&#8217;s Summary of Personal Reflection</a>.  Not only was I drinking the Kool-aid, I was mixing the powder and stirring the pitcher.  Where last year I was overwhelmed with the newfound freedom that comes with social networking and collaboration, this year I&#8217;m focused more on the practical application of how these tools can drive productivity gains and measurable improvements in business performance.</p>
<p>This year&#8217;s Enterprise 2.0 conference highlighted several themes I&#8217;ve seen over the past year.  1. frustration, 2. abundance of choice, 3. breaking out of the echo chamber, and 4. dividends.    Here we go:</p>
<p><strong>Frustration Canyon</strong></p>
<p><img class="alignleft" style="float:left;margin:5px;" src="http://farm4.static.flickr.com/3082/2585219716_9a160636ea_m.jpg" alt="" width="240" height="161" />The frustration story comes from two directions ending in the same place.  Atop one mountain, we have so-called &#8220;evangelists&#8221; (like me) who are frustrated with the slow pace of adoption in the ROW  (the Rest-of-World who is not gung-ho for e2.0).  The adjacent mountain has a crowd of interested observers that can&#8217;t see the landscape clearly, are somewhat intimidated by the pace of change, and question the utility behind the hype.  In the middle is a canyon of confusion.  During the latter half of 2008 and by next year&#8217;s conference, we should see this gap closing.  As more case studies emerge, and more business cases get approved, the evangelists will no longer seem so <a href="http://susanitsa.wordpress.com/2008/03/16/stranger-in-a-strange-land/">freakish</a>, and the potential buyers of e2.0 technologies will have settled into a sensible course of action to web-enable their workforce.</p>
<p><strong>Rejoice in Choice</strong></p>
<p>I caught up with <a title="Ismael bio" href="http://ghalimi.name/about/" target="_blank">Ismael Ghalimi</a> recently who said he is tracking nearly 800 products in the <a href="http://itredux.com/office-20/database/" target="_blank">Office 2.0 database</a>.  Agile development methods and low-cost cloud computing alternatives are turbocharging startup  activity, breaking down time/cost barriers to product development and release.  With the welcome addition of major enterprise vendors introducing 2.0 features and product suites, the choices are ever-abundant to start experimenting with these tools at relatively low and sometimes no cost.  I was amazed at number of players I had never heard of at the Enterprise 2.0 Conference&#8230; and even more amazed at what they could demo.  Standouts for me included <a href="http://www.newsgator.com/Business/SocialSites/Default.aspx" target="_blank">Newsgator&#8217;s Social Sites</a>, <a href="http://www.trampolinesystems.com/" target="_blank">Trampoline Systems</a>, <a href="http://groupswim.com/" target="_blank">Groupswim</a>, <a href="http://www.igloosoftware.com/" target="_blank">Igloo</a>, and <a href="http://www.socialcast.com/" target="_blank">Socialcast</a>. The barriers to adoption may be steep, but the barrier to entry in this category is below sea level.  Take some of these products for a spin.</p>
<p><strong>The Echo (Prison) Chamber</strong></p>
<p>Whether it&#8217;s Twitter, Friendfeed, Plaxo Pulse, blog posts, or the ever-languishing Facebook&#8230; the 1% continues to talk to itself and hone the global agenda for Enterprise 2.0.  The goal this year is to do the hardcore missionary work and break out of the echo chamber.  If you fancy yourself an e2.0 expert, start investigating industry trade shows (like retail, entertainment, banking, hospitality) where you can illuminate the non-converted.  The blogosphere has spawned web celebs in various circles and enterprise 2.0 is no different.  It&#8217;s important to remember that everyone tracking this space or participating in it is dwarfed by the number of people who don&#8217;t even know it exists.</p>
<p>And finally,</p>
<p><strong>Lifetime Dividends</strong></p>
<p>I may be taking a more sober, Realpolitik approach to 2.0 evangelism, but I&#8217;m still a die-hard believer. <img class="alignright" style="float:right;margin:5px;" src="http://farm4.static.flickr.com/3051/2585800884_2b3a77dd7c_o.jpg" alt="" width="240" height="159" /> Through the pages of this blog, you can see how my life has irrevocably changed since I started tracking this sector.  The reason my life changed so dramatically is due entirely to the rich, personal relationships I&#8217;ve formed over the course of a few years.  I challenge everyone reading this blog to calculate the economic value of their own social network.  Contacts and rolladex&#8217;s have been driving business for decades, but the deep, penetrating personal understanding we have for each other is unparalleled in modern history.  In other words, relationships scale.  With each new Twitter follower, with each new blog reader, I compound the likelihood I will achieve some personal or business benefit from simply connecting to a stranger.  The 2.0 web begins and ends with <strong>people</strong>.  Imagine the possibilities when everyone in the world is socially connected.   That day is coming.  I can only imagine it will yield a greater humanity.</p>
<p>Photo credits: (canyon) <a title="Black Canyon" href="http://www.serve.com/wizjd/parks/black_canyon/black_canyon.html" target="_blank">John Donahue</a>, (night shot) <a href="http://www.flickr.com/photos/nosterdamus/" target="_blank">Nosterdamus</a> on Flickr.</p>
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		<title>Splommenters&#8211; please &#8220;no comment&#8221;</title>
		<link>http://itsinsider.com/2008/05/16/splommenters-please-no-comment/</link>
		<comments>http://itsinsider.com/2008/05/16/splommenters-please-no-comment/#comments</comments>
		<pubDate>Fri, 16 May 2008 23:28:05 +0000</pubDate>
		<dc:creator>Susan Scrupski</dc:creator>
				<category><![CDATA[blogs]]></category>
		<category><![CDATA[Enterprise 2.0]]></category>
		<category><![CDATA[Personal Commentary]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[OLSB]]></category>
		<category><![CDATA[PR]]></category>

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		<description><![CDATA[Correction: Spammenters* Shame, shame, shame. I realize Social Media is the new black in the art of PR, but how irritating is this? Tammy Erickson, our in-house workforce guru, published a post today on women&#8217;s progress in the workplace on her Harvard Business School discussion leader blog. Her first comment was from Ms. Kimberly Rosenberg [...]]]></description>
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<p>Correction: Spammenters*</p>
<p>Shame, shame, shame.  I realize Social Media is the new black in the art of PR, but how irritating is this?   Tammy Erickson, our in-house workforce guru,  <a href="http://discussionleader.hbsp.com/erickson/2008/05/the_new_challenge_for_women_in.html">published a post today</a> on women&#8217;s progress in the workplace on her Harvard Business School discussion leader blog.  Her first comment was from Ms. Kimberly Rosenberg who lavishes her with praise then notso deftly segues into how she is using Microsoft Office Live for Small Business (no hyperlinks intended) to increase her productivity.</p>
<p>I sleuthed around online on Ms. Rosenberg, and it appears she has left virtually the same comment on at least 4 other blogs in the past few weeks.   Ewwww.</p>
<p><a href="http://www.blissfullydomestic.com/2008/04/an-organized-ho.html">http://www.blissfullydomestic.com/2008/04/an-organized-ho.html</a></p>
<p><a href="http://experts.internetbasedmoms.com/aurelia/finding-balance-as-a-wahm">http://experts.internetbasedmoms.com/aurelia/finding-balance-as-a-wahm</a></p>
<p><a href="http://www.entrepremusings.com/index.php/2008/04/24/why-arent-there-more-rich-women-entrepreneurs/">http://www.entrepremusings.com/index.php/2008/04/24/why-arent-there-more-rich-women-entrepreneurs/</a></p>
<p><a href="http://empowerwomennow.com/news-women-entrepreneurs/index.php/how-to-get-your-partner-from-zero-to-hero-in-your-business/">http://empowerwomennow.com/news-women-entrepreneurs/index.php/how-to-get-your-partner-from-zero-to-hero-in-your-business/</a></p>
<p><strong>Microsoft Office Live for Small Business</strong> product management&#8211; what are you thinking?  So blatant an attempt to hawk your wares?  Buy an ad.  There are right ways and wrong ways to engage the blogosphere.  Please start feeding any number of the excellent social media blogs that will instruct you on how to do this right.  If Ms. Rosenberg works for a PR agency, send her to social media school.  Or send her to start doing some homework <a title="chris brogan site" href="http://www.chrisbrogan.com/best-social-media-advice-from-this-site/">here</a> (Chris Brogan) and <a title="brian solis manifesto" href="http://www.briansolis.com/2007/06/future-of-communications-manifesto-for.html">here</a> (Brian Solis).</p>
<p>The smoking gun:</p>
<p><img src="http://farm3.static.flickr.com/2222/2497447947_76e00a04bd_o.png" alt="splomment" width="593" height="509" /></p>
<p>*Update: Thanks to <a title="Lara Kretler's blog" href="http://larak.wordpress.com/2008/05/17/pr-as-spam-take-two/" target="_blank">Lara Kretler</a>, the best term to describe this practice is &#8220;spammenting.&#8221;</p>
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		<title>What&#8217;s your nGen Era Story?</title>
		<link>http://itsinsider.com/2008/04/29/whats-your-ngen-era-story/</link>
		<comments>http://itsinsider.com/2008/04/29/whats-your-ngen-era-story/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 01:38:10 +0000</pubDate>
		<dc:creator>Susan Scrupski</dc:creator>
				<category><![CDATA[Enterprise 2.0]]></category>
		<category><![CDATA[Next Net]]></category>
		<category><![CDATA[nGen]]></category>
		<category><![CDATA[Personal Commentary]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[digital natives]]></category>
		<category><![CDATA[Don Tapscott]]></category>
		<category><![CDATA[nGenera]]></category>
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		<description><![CDATA[BSG Alliance, my employer, changed its name to nGenera (en-gen-ER-a) this week. I really like the new name and logo. Because we&#8217;ve grown so fast (acquiring 5 companies in less than a year), it was important to mash-up all the humans under one single identity and brand. I&#8217;m sure someone in my company will correct [...]]]></description>
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<p>BSG Alliance, my employer, changed its name to <a title="nGenera site" href="http://www.ngenera.com" target="_blank">nGenera</a> (en-gen-ER-a) this week.  I really like the new name and logo.  Because we&#8217;ve grown so fast (acquiring 5 companies in less than a year), it was important to mash-up all the humans under one single identity and brand.</p>
<p>I&#8217;m sure someone in my company will correct me if I&#8217;m wrong, but I think it was my idea to center on this meme we call &#8220;Next Generation Enterprises.&#8221;  We kicked around a lot of strategic messaging ideas in the early days and this one stuck.  Everyone and their half-brother is now moving into the space we scoped out about a year ago.  Of course, we are ahead of the game and have a <a title="statesman on funding" href="http://www.statesman.com/business/content/business/stories/other/03/26/0326bsg.html">strong revenue story</a>, so we can be smug for about 5 seconds.</p>
<p>The nGen meme comes to us by way of our in-house guru, <a title="Tapscott bio" href="http://www.wikinomics.com/book/authors.php" target="_blank">Don Tapscott</a>.  Most readers of my blog should have already seen Don&#8217;s talk this year at one conference or another.  I&#8217;m incredibly proud to be associated with the think-tankers up at Don&#8217;s research organization in Toronto.  If you aren&#8217;t feeding the <a title="Wikinomics blog" href="http://www.wikinomics.com/blog/" target="_blank">Wikinomics blog</a>, today&#8217;s the day to start.  Terrific bits of brilliance on the 2.0 scene come out of there on a daily basis.</p>
<p>We also have a deep and wide reservoir of expertise in the Talent arena with voices such as <a title="Tammy's blog" href="http://www.tammyerickson.com/" target="_blank">Tammy Erickson</a> who is blogging on <a title="HBS blogs" href="http://discussionleader.hbsp.com/erickson/" target="_blank">Harvard Business Online</a>.  One of the areas where we excel is pegging trends in the <a title="workforce on amazon" href="http://www.amazon.com/Workforce-Crisis-Coming-Shortage-Skills/dp/1591395216/sr=8-1/qid=1170655130/ref=pd_bbs_sr_1/102-4426612-9491319?ie=UTF8&amp;s=books" target="_blank">demographics</a> of the workplace.  Don refers to the cohort of kids who&#8217;ve <a title="book link" href="http://www.growingupdigital.com/" target="_blank">grown up digital</a> as N-Gens.  In Don&#8217;s talk, he tells a story about how he thought his son was a prodigy when he was young, but soon realized all his son&#8217;s friends were prodigies too.  They&#8217;re born digitally wired.</p>
<p>So it&#8217;s this particular slice of our nGenera story I want to focus on in this post&#8211; how different the &#8220;youngsters&#8221; are from us.  This weekend I took my son and his friends to see &#8220;<a title="Shine a Light site" href="http://www.shinealightmovie.com/" target="_blank">Shine a Light</a>&#8221; the Martin Scorsese concert film of the Rolling Stones.  I kid myself that just because I share an appreciation for 70s bands with my son, I&#8217;m cooler than my parents.  I&#8217;m so not cool in his eyes at all.</p>
<p>I already blogged a while ago about how my son is a <a title="reflection post" href="http://susanitsa.wordpress.com/2007/06/25/a-years-summary-of-personal-reflection/" target="_blank">guild master</a> on <a title="WoW site" href="http://www.worldofwarcraft.com/tournament-splash.htm" target="_blank">World of Warcraft</a>, but the latest development came this year when his 6th grade teacher asked the class to take a keyboarding speed test.  I remember taking typing in high school.  A passing grade was 40 wpm, and it was tough for most of my peers to pass that test.  My son Alex types 118 wpm with one error.  He&#8217;s 11.</p>
<p>In the past month, Alex figured out how to use <a title="Apple's iMovie" href="http://www.apple.com/ilife/imovie/" target="_blank">iMovie</a>.  He is now the neighborhood film director/producer/publisher.  I am arranging for tutoring lessons so he can learn <a title="Final Cut " href="http://www.apple.com/finalcutstudio/" target="_blank">Final Cut</a> from an nGenera GenY who works in our office.  Like Don&#8217;s son, my son seems like a prodigy to me, but he&#8217;s just a normal nGen kid.  He lives online.  T.V. is a background noise if it&#8217;s on at all.  He goes to school with his <a title="iPod nano" href="http://www.apple.com/ipodnano/" target="_blank">iPod</a>, txts his friends with <a title="lg phone" href="http://us.lge.com/products/model/detail/mobile%20phones_select%20by%20carrier_verizon_VX8100.jhtml" target="_blank">his phone</a>, and IMs from his <a title="MySpace" href="http://search.myspace.com/index.cfm?fuseaction=find" target="_blank">MySpace page</a> most of the night, while surfing <a title="YouTube" href="http://www.youtube.com/" target="_blank">YouTube</a> for skating videos.</p>
<p>Is Enterprise ready for my son and his friends?  No.  That&#8217;s my mission for nGenera:  To make work like play so you can make more money doing what you do.</p>
<p>I&#8217;ll leave you with one of Alex&#8217;s videos.  Taking a page out of Debbie Weil&#8217;s <a title="commentiquette" href="http://blog.holtz.com/index.php/weblog/earn_comments_for_your_clients_blogs_the_organic_way/" target="_blank">comment handbook</a>, feel free to leave a <a title="Alex's YT site" href="http://youtube.com/user/FlipSkater24" target="_blank">comment</a> for Alex.  &#8220;No need to say you know me.&#8221; <img src='http://itsinsider.com/wordpress/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p><object width="425" height="355"><param name="movie" value="http://youtube.com/v/C4OKzlEWKZQ&amp;hl"></param><param name="wmode" value="transparent"></param><embed src="http://youtube.com/v/C4OKzlEWKZQ&amp;hl" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed><noembed><a href="http://youtube.com/watch?v=C4OKzlEWKZQ&amp;hl">http://youtube.com/watch?v=C4OKzlEWKZQ&amp;hl</a></noembed></object></p>
<p>What is your nGen story?</p>
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