Big Animal Pictures

Back in the stone ages, I had the good fortune to work on Madison Avenue before the digital age had arrived. One campaign I was working on was IBM’s launch of its long-awaited mid-range series, the AS400. We grappled with the positioning of the product and did focus group testing across the country. When it was time to launch the product, the creative team pitched using the team from M*A*S*H, including Alan Alda to promote basic positioning of the product which was simple: the AS400 will help your small business grow. Why am I risking humiliation revealing my age by telling you this? The account team was headed by a guy that often used the turn of phrase, “big animal pictures” to describe how we had to have a very simple visual impression to tell our story. I can’t reveal to you what IBM spent on their launch of the AS400 with our Madison Avenue agency, but even after 20 years– it’s a lot. Similarly, during web 1.0, we saw hundreds of millions dollars spent on advertising to create awareness, induce trial for Internet companies. Add to that the giddy Wall Street headlines and until it all went south, there was a baseline understanding of what it was all about and what the benefits of doing business on the Internet were.

We are lacking Big Animal Pictures to bring the message home for Enterprise 2.0 today. In web 2.0– we have the blogosphere and maybe YouTube. The problem with the blogosphere is, well, we get it. The budgets and the markets aren’t the same as they were in 1.0 and in the enterprise space, until the large enterprise vendors get serious about enterprise 2.0, we’re not going to see widespread education and awareness building for the masses. In the meantime, we will get to appreciate the terrific work done by what I’m starting to dub “Pirates of the Collaborian” like this guy, Scott Gavin, with his truly awesome “Big Animal Picture” slide show: Meet Charlie. (Please send Charlie to everyone you know in the hopes it will be picked up on a major media outlet.)

It is interesting, however, because just as enterprise 2.0 must grow virally throughout the enterprise as an emergent, collaborative alternative, it is following the same pattern of adoption in the broader context. Exposure and education is still the gateway.

Wiki Witch of the East– C’est moi.

I fear a house will soon fall on me. I am finding myself increasingly frustrated when I can’t persuade non-e2.0 evangelists to use wikis. DEATH to group email is my new motto. Jeff Nolan wrote recently about how Workday had mimicked Apple’s fabulous spots for the Mac comparing the dweebish PC guy to the cool Mac guy. Obviously I don’t agree with Jeff, but don’t have time for that right now. More on that for another post. Anyway, I want someone to do a similar series for wikis vs. group email.

wikiwitchI have taken to putting this photo on my company IM as a subtle reminder for all those who might be adding me to their group email list…

Tomorrow, if anyone happens to be in the NY metro area, Adam Carson is hosting his first Enterprise 2.0 Meet-up. A good time should be had by all. It will be at the Penthouse at the Hudson Hotel ( 356 W58th between 8th and 9th) starting at 5:30pm. There is also a great afternoon seminar if you can fit it in on such short notice. All details are on the Meet-up site.

Hope to see you there. Come say hello– I’ll be the one with the pointy hat.

—————-

UPDATE: 6/28/07   I just got around to checking out Wikipatterns, which I’ve been meaning to for a long time.  It turns out– I have the profile of a wiki bully!  The shame!

Enterprise 2.0: what’s in and what’s out?

I found myself surprised that Euan Semple is a Facebook user. I asked him about it, and he says it’s not just for kids, “There are loads of my friends in Facebook and it is good at helping us be social.” he replied. And like a select few of the bloggers I follow, I have not succumbed to the Twitter addiction, but find myself a little jealous that Stowe Boyd is now a friend of John Edwards and Barack Obama if only for a few random minutes at a time.

Social media knocked me over again last week reading the reports from my fellow Enterprise Irregulars who were blogging at Sapphire– SAP’s flagship conference for its friends and fans. This screen shot of SAP’s Harmony, an internal MySpace/Linked-in of sorts, got forwarded immediately to our head of HR. We’ve been using Ning for our internal communications– which we are really having a lot of fun with, but seeing this, I realized how much more fun we could have if we customized Ning for our company– and then for our customers.

SAP's Harmony

Harmony screen courtesy Craig Cmehil

What really caught my eye last week was Stephen Danelutti’s initial attempt at drawing up a framework for enterprise 2.0. I comb the web daily for enterprise 2.0 posts and news, and I don’t think I’ve ever seen anyone take a stab at defining what is including specifically in the definition. For instance, we probably all agree that McAfee’s SLATES is included (Search, Links, Authoring, Tags, Extentions, and Signals). This would include all blog, wiki, and search technology. McAfee talks a lot about predictive markets too, though. I would add mash-ups, most SaaS apps, and anything AJAX-built, no? I don’t have Dion Hinchcliffe’s gift for drawing diagrams, but I’d love to hear some input on this.

Just a Footnote on SAP’s SDN

I tried twice to post a comment on Jerry Bowles’ blog on his site and on the Enterprise Irregulars’ site and was unsuccessful. Since I don’t have time to keep fooling around with the software, I will post a link to Jerry’s post today here. Back from Sapphire, Jerry posted on how SAP is getting enterprise 2.0. religion citing among a few things, the SDN network and Harmony, its internal HR web platform, which I was getting around to writing about myself.

On the SDN network, Jerry writes:

The granddaddy of these communities–the SAP Developer Network (SDN)–has grown from 340,000 members in 2005 to more than 750,000 today. (SDN has its own “evangelist,” Craig Cmehil.) The Business Process community (BPX) was launched in the third quarter of 2006 and already has more than 100,000 members. Both have proven to be invaluable resources and converted even the most skeptical oldtimers to the belief that there may be something to this Enterprise 2.0 business afterall.

What I wanted to communicate to Jerry was this:

Hi Jerry. So wishing I had gone to Sapphire! It’s good to hear that SAP is getting religion on enterprise 2.0. It’s worth noting, however, that the SAP Developer Network is run on a Confluence Wiki (Atlassian). I’m pretty sure about this, although I’m sure someone will correct me fairly quickly if I’m wrong. Even a technology giant like SAP with its billion dollar R&D budget can benefit from innovation at the edge from a couple of college kids who started a company on a credit card a few years ago. I just couldn’t resist the irony.

What will the new spring crop yield?

I’ve been taking a lot of satisfaction these past few weeks in how our little enterprise 2.0 garden is growing. In the past few weeks I’ve been asked to podcast, to appear on a video segment, and to participate in an enterprise 2.0 “rave.” All good stuff. The analyst and media coverage of enterprise 2.0 has really started to pick up too. I’m particularly encouraged by the management findings and recommendations we’ve seen coming out of MIT’s Sloan Management Report and McKinsey. I guess they legitimize our inner-circle zealot ramblings.

A few items of interest: I attended Ajax World a couple weeks ago. I listened to a few of the speakers, but spent more time trolling the vendors in the exhibit hall for real examples of how Ajax solutions were generating real business advantages for their customers. Nexaweb had some interesting case studies. They quickly rattled off projects at Bank of Toyko, Mitsubishi, Seimans, AFLAC and EMC where companies had built rich Internet applications that were making a difference in their markets. Another interesting observation was a casual chat I had with Chris Warner at JackBe. He basically told me the audience makeup is different this year. That it was not so much developers in jeans and ponytails asking technical questions, but guys in Polo shirts and khakis asking how to solve a business problem. He said, “When suits start walking around, we’ll know the market has matured.”

I ran into Dion Hinchcliffe in the lounge. Dion and Jeremy Geelan had kindly asked me to participate in their ground-breaking Enterprise 2.0 premier web TV segment. Unfortunately, I had to decline, but look forward to future episodes. Don’t miss the first episode, airing Monday, April 9.

Here is Dion’s description of the show:

The Enterprise 2.0 TV Show Airs Web-Wide This April from the Reuters TV Studio in Times Square

We’ve teamed up with former BBC producer Jeremy Geelan — and IT industry maven extraordinaire — to create a new world-class Web-based TV show with broadcast quality production values that obsessively covers the rapidly emerging topic of current industry fascination: Enterprise 2.0. Taped in leading venues throughout the country, the Enterprise 2.0 TV Show is designed as an open, freely-distributable communication stream created to tap the exploding popularity and delivery models of the online video medium. The show is carefully crafted to help non-technical business leaders explore the power and potential of the very latest industry developments on the Internet. Each show delves into the most important new trends that are helping reshape the face of the enterprise today and have the potential to unleash significant productivity gains and competitive advantage. Episode #1, a deep dive into the moving parts of Enterprise 2.0, has already been taped with industry leaders such as SocialText, Kapow, Jubii, and Near-Time and will be ‘airing’ in April on the show site as well as everywhere else on the Web. Also, if you are interested in appearing on the show or want to advertise or sponsor, please contact Jeremy directly.

I first started writing about what we now call “Enterprise 2.0” the end of June, last year. I believe it was about this time last year that McAfee published his seminal, “Enterprise 2.0: the Dawn of Emergent Collaboration.” Now, barely a year later, we’ve got our own T.V. show and we’re hosting Rave parties (more to come on that). I’m looking forward to harvesting the rewards of this year’s crop. It’s fun blogging history in the making.

———

Update: the Enterprise 2.0 Rave has a web site now… Lots of buzz on this already.   They tell me they’re creating a button for blogger discounts, but if you want save $250 now, sign up here.  I think they are capping the number of attendees, so it’s first-come, first-served.

Stay high all the time.

As those of us who blog on Enterprise 2.0 have been pegged as counter-cultural revolutionaries and labeled “Hippies,” I thought I would extend the metaphor.

My hard disk on my laptop crashed this week. Without warning, one minute my data was there, the next minute it was gone. And no, of course I never ran backups. I initially panicked. But, slowly, I realized that most of my”work” was high above my desk… in the cloud. Whether it was documents people emailed me, spreadsheets I was working on, presentations, even my photos– most of what I really need and care about is on the web, not on my computer. My email (with all documents attached) is on my online email servers (Google mail, my own web-based ISP mail), the wiki I’ve been collaborating on (SocialText), my personal photo accounts (Flickr, Snapfish), and even good background material on the Enterprise 2.0 market on the wiki at Itensil. Further, every web site/blog that has had any importance to me is cataloged at Del.icio.us.; my daily blog reads are on NetVibes; the groups I participate in are all online (Google groups); I’m even part of a social network on Ning. I’m sure there are more proofs of my web life (oh, yeah, Second Life). So hard disk? I hardly knew ya.
Inhale the web. It’s good for your new millennium health.