ITSinsider is Heading to… Paper.

Early this morning around 3am,  in the throes of insomnia, I finished listening to Ed Snowden’s interview with Kara Swisher. It was one of the many interviews he’s been giving about his new book, “Permanent Record.” Like Swisher, I honed in on his “romantic” attachment to the early Internet and what the space meant to him as a young adolescent, and perhaps what he still thinks it can be today, presumably, if people will just do the right thing and stop using their power for no good.

Oy. Good luck with that. I’m on #TeamSnowden at least in the same way Swisher is. At the very least, he succeeded in ratcheting up my interest in reading his book.

I started the ITSinsider blog in January 2006. To refresh your memories, that was before the first iPhone release. I had no idea what I was going to write about, nor did I have any idea what a blog was or how to do it. I only knew I had to write my way into remaking a career for myself after being a stay-at-home Mom for five years. Being out of the technology field for five years was like being in a cave for 50 years. The catch-up factor was ~10x. I struggled to become relevant in those early days. But, eventually I did. It’s amusing to read how I did that in the early entries on this blog.*

I found my footing in the dawn of the web 2.0 phenomenon that morphed into the “enterprise 2.0” movement. I’d like to think I helped shape that movement. Like the young Snowden, I had an idealistic, altruistic belief in the goodness of decent people to share and collaborate for a better world.  I encouraged hundreds of corporate professionals to attempt to “#changetheworldFTW.”** In their own ways, they did. I have receipts.

My former colleague and friend, Dion Hinchcliffe, recently presented at a digital workforce conference and announced to his audience that, “For the first time in human history, we are all connected.” And more importantly, he noted this milestone as, “An Unprecedented Power of Incalculable Value.”

I could not agree more with Dion. But maybe not for the same reason. I love seeing the enthusiasm on the social web for all things “digital workplace.” I love seeing my friends making inroads with these revolutionary concepts including collaboration, transparency, trust, and breaking down silos.

From the very beginning, although I believed that these new tools and philosophies would lead to accelerated innovation and profitability, privately I always hoped greater transparency would deliver a greater sense of responsibility. I hoped that as professionals had more views and access into the goings-on of the corporate machine, they’d begin to question upper level management decisions and their personal role in any harm their companies were committing in the pursuit of profit. That twang of guilt is the seed of real systemic change. In this way, I think about Snowden and other whistleblowers who’ve come forward.

More recently, I enjoyed learning that the employees of Facebook are using its social collaboration network, Facebook Workplace, to voice their dissent over the company’s policy to allow false advertising on its platform.

The Internet of 2019 headed into 2020 is a far different place than when I first wrote about it in 1984. The best education that came from those decades of web maturity was not learning about the technology, it was learning about humanity. It revealed who we are. The good, bad, and the ugly.

I’m no longer an “insider” in tech. I’m very much an outsider. I’m grateful to the field of technology for my long-tenured career and the many adventures it afforded me. This blog will now retire and, ironically, turn from 1s and 0s to paper. I will create a volume of books out of the 125K words of this blog, so I have a permanent record of this exciting and important second wave of my career. I’ll put it on my bookshelf and look at it from time to time. Of course, you can buy a copy if you’d like.

Thanks for being a reader these many years. I’ve enjoyed writing for you here. You can find me writing today on Medium and on my personal blog. If you want the brave stuff, I’m writing on Patreon now too. I’m not writing about tech, but I’ll still be writing for many more years to come.

Namaste.


*In reviewing my early posts, I realize I have a lot of men to thank for my comeback in tech. That’s a tough circle to square. I highly recommend every woman in tech my age near retirement read Danah Boyd’s Great Reckoning speech. In the ways I was complicit and aligned with the patriarchy in tech to advance my career, I have regrets. I’m with Danah. Let’s change the norms.

**That’s change the world for the win.  A win for humanity, ‘k guys?

I’ve redecorated my room.

Hope you like it.  It’s been a long time coming that I switch to my own domain and a theme refresh.  Please bear with me while I work the kinks out.  As far as I can tell, all links (in blogrolls and posts) are re-directing to this new domain.  This post is a test for my own feed-reader.  If you have any advice about having done this sort of thing yourself, please leave me a comment.  Thanks!

Happy Anniversary to ITSinsider

I appreciate bloggers who celebrate their longevity… I decided to give myself an atta girl today. I started this blog two years ago, the end of January 2006. At the time, I had NO idea what I was doing, what I was going to track in the market– let alone blog about. It’s somewhat comical looking back now at my early journey back into the workforce from being out over 5 years as a stay-at-home-Mom.

Happy Anniversary

I’m pretty happy with how it all turned out, despite my rocky beginnings, fits and starts. I’m seriously enjoying blogging and participating in the global conversation.

I might even suggest I’ve learned more in these past two years about people and technology than I did in the prior two decades combined.

Exciting times and interesting friends. What more could a career woman ask for?

Thanks for reading.

Show me the money… not the smiley faces.

When I was interviewing Nathan Gilliatt a few months ago for a webinar we were doing for our clients on the basics of blogging, he introduced me to the importance of online communities. I felt so strongly that he was correct about online communities’ importance in the social media landscape that I recommended incorporating a session on online communities at Office 2.0 and had Dion Hinchcliffe host the panel. A few weeks ago, I serendipitously stumbled upon a Social Media Club of Austin meeting on Facebook where Dell managers were going to be presenting their blogging and online community experiences. Caroline Dietz, the online community manager for Dell’s IdeaStorm gave a good synopsis of how the community is harvested for new product ideas and improvements for Dell. I had the opportunity to spend a few moments afterwards talking to Dell’s chief blogger, Lionel Menchaca, which I really enjoyed.

NYTimes IDC chartThe one question I managed to get in during the open forum that I felt was obligatory was related to how measurable an impact has Dell’s social media strategy been on Dell’s business–in material (read:financial) terms. There was a lot of discussion regarding how the social media strategy is changing the culture at Dell, how customer satisfaction is improving, etc. And, I’ve seen some reports on the before and after social media at Dell. But, I couldn’t resist the opportunity to ask a public company if this social media razzmatazz has really made, well, a serious difference in the company’s affairs. It’s so easy to be seduced by this technology and to see it working for startups and small pilots, but large public companies have weighty issues.

I’ve attended enough investor analyst conferences, and I’m wondering can Dell’s social media strategy help Michael Dell the next time he’s in front of Citigroup’s Richard Gardner and he has to explain why Dell has fallen from the #1 PC maker to the #2 PC maker worldwide? Better– can Dell’s social media strategy play a role in regaining Dell’s market leadership position?

I’m also wondering why in this recent interview (9/7) with Steve Lohr of the New York Times, why didn’t Michael Dell take the opportunity to highlight how the company is effectively using social media to help Dell “get back to its roots” by directly speaking to the customer base (and listening in return)? Dietz’s answer to my direct question about whether there have been any material results from the efforts was more or less, “no.” But, maybe it’s just too early to tell. Menchaca said Dell started the blog in July of 2006, so perhaps the results are not yet measurable in these terms.

I guess I’m just in the mood for some results. There is a wide and growing wider community of experts in the social media space. Perhaps there is solid data on this that I have not seen. Something we’ve been discussing in the Enterprise Irregulars group is how social media and enterprise 2.0 differ which would account for it having slipped my view, but that topic is a post for another day and probably involves taking a crack once again at the arbiter of all 2.0 legitimacy: wikipedia. Not sure I’m in the mood for fighting with the wikipedians.

The session with the Dell folks was interesting, despite my growing impatience for iron-clad case studies of 2.0 in business success. I learned a lot, actually.