And they’re off… Postcard from Enterprise 2.0 Boston

From the mood here at the Enterprise 2.0 conference, you’d never know we were in an economic recession and still lingering financial crisis.  Most folks I’ve met are upbeat and optimistic about the prospects for business in the sluggish economy.  Of course, the conference has not yet officially kicked off yet, but judging from the tenor of the well-attended workshops yesterday and the wall-to-wall social events that have dominated the experience here, I’d say this mood will probably continue all week.

There are some news items breaking this morning that I want to get out, although I don’t have time to go into a deep dive on them.  Some interesting news out of SAP and Jive includes and OEM agreement where Jive will integrate its business intelligence software into Jive’s “social business” platform offering community analytics to Jive’s customer base.  The new software will offer a means of capturing and understanding the behavoirs and content that flows through social communities in order to make intelligent decisions.  The rumor, of course, all week was that SAP was buying Jive, but that appears to be unfounded.  This new venture, however, marks a clear initiative by SAP to (finally) take social software seriously, and likewise, it provides a grownup capability for a social software platform like Jive to deliver some clear business benefit.  I’ll be taking a look at the new happy couple later in the day in the demo area.

Secondly, Socialtext has finally announced its long-promised SocialCalc which was developed by VisiCalc’s co-creator, Dan Bricklin.  Additionally, the company is offering free use of its social software platform for the first 50 users aptly called, “Socialtext Free 50.”  The move to a freemium model for Socialtext follows on the heels of Socialcast‘s similar free offering for its social software.  In my experience, once folks are exposed to working socially and encouraged to do so by their peers, social software grows virally.  The freemium model is probably a smart move to take the edge off early adopter user resistance.  I will be curious to see how this move impacts adoption for Socialtext and others experimenting with the model.

Finally, my alma mater, nGenera has made some announcements this week at the conference.  The company launched four “Collaborative Enterprise Management” solutions for Enterprise Collaboration, Collaborative Selling, Customer Experience, and Talent Management.  nGenera is hosting a small event tonight in the hotel (Hancock Room) at 5:30 and will feature well-known author and speaker Tammy Erickson.  If you’re curious about who nGenera is and how they fit into the Enterprise 2.0 landscape, I encourage you to attend the session or talk to the nGenera folks at the show.  The company is uniquely positioned in a high-end slice of the market.

Also, if you’re here at the conference, please consider attending the unconference/barcamp sessions I’ll be participating in on Wednesday afternoon with Ross Mayfield and Brian Magierski.  There has been a lot of talk recently about framing the market and establishing a universal view of the semantics that surround the space.  I have a slide I’d like to invite the community to perhaps validate and improve on that I will be presenting Wednesday afternoon.  Barcamps are fun and interactive.  The best part is if you’re bored or a session’s not interesting, you can get up and walk out at any time.

Ollie Ollie Oxen Free!* Boston is Home Base for e20 Evangelists this Month.

picture-4Well, it’s that time of year again. The Enterprise 2.0 Conference is once again gearing up for an interesting week in Boston. All e20-loving fans and friends will be coming from all parts unknown to proselytize, share war stories, and re-energize for the year ahead.

The keynotes are exceptional this year. I’m really pleased we were able attract Matthew Fraser, co-author of one of my favorite 2.0 business books this year, “Throwing Sheep in the Boardroom: How Online Social Networking will Transform Your Life, Work, and World.” We also have favorites from last year include Evening in the Cloud, OpenEnterprise09, and one of the stars of last year’s event: the Lockheed-Martin case study duo.

I’m particularly interested in a few sessions. (In fact, I gave up all my speaking slots so I could attend other sessions!) One that I don’t want to miss is Lee Bryant’s “Transition Strategies for e20 Adoption.” Headshift is one of the really innovative boutique consultancies out there focusing nearly exclusively on introducing 2.0 to the enterprise. Another one I’m interested in is Amy Vicker’s “The Sharepoint Factor.” I helped Amy get this on the program, and I’m sure she won’t disappoint. If y’all don’t have a Sharepoint strategy, you’re going to be in for a rude awakening if you’re serious about large enterprise. I think Mr. tell-it-like-it-is, Peter Kim, is going to surprise with his “Does Social Media and Marketing Matter?” panel. That one will probably break Twitter. To be honest, there are so many great sessions this year, it’s difficult to narrow down my must-attend events. I asked Steve Wylie how the registration is going. Surprisingly, the conference is holding up very well against the economic downturn. Steve said the numbers of customers are consistent with last year’s attendance too.

Once again, I will be pitching in on Enterprise2Open. This is a barcamp-style event where everyone gets a chance to present or share their own experiences. Brian Magierski, my former colleague at nGenera will be there, along with Ross Mayfield of Socialtext. Both companies are sponsoring the barcamp and have serious street cred in discussing the challenges and opportunities with making 2.0 in-roads in large enterprises. Last year’s sessions were well-attended, and I think everyone got a lot out of the group discussions. If you have something you’d like to present, sign up at the Enterprise2Open wiki and promote your event.

I’m still waiting on details for the social calendar (parties, dinners, etc.). But, I saw the first tweetup today. About two dozen people have already signed up. You may want to sign up early for the social network associated with the conference at MyE2. This is also where you’ll access the back channel that was very useful last year.

*”Ollie Ollie Oxen Free!” is from the children’s game of hide and seek where the “it” player summons everyone back to base (essentially because they’ve given up, which is kinda how I feel this year…) 🙂