Yes, this is a public shaming. Sorry. (Not really).

Really Microsoft?

MSFT Enterprise

Did you just DM me TWICE?  I will tolerate this from Russian spammers, porn stars, and the occasional life coach, but I will not sit quietly while you damage your brand @MSFTEnterprise.  MSFT has always in the upper right “most likely to fail” quadrant for me with Social because the company has always been late to the party, buys its way in, and has never demonstrates it groks the Zeitgeist of social.

NEVER, never DM an influencer unless you want to have a real, human conversation.  Otherwise, you’ve just set yourself up for reinforcing entrenched beliefs.

Learn how to use Twitter.

Enhanced by Zemanta

Splommenters– please “no comment”

Correction: Spammenters*

Shame, shame, shame. I realize Social Media is the new black in the art of PR, but how irritating is this? Tammy Erickson, our in-house workforce guru, published a post today on women’s progress in the workplace on her Harvard Business School discussion leader blog. Her first comment was from Ms. Kimberly Rosenberg who lavishes her with praise then notso deftly segues into how she is using Microsoft Office Live for Small Business (no hyperlinks intended) to increase her productivity.

I sleuthed around online on Ms. Rosenberg, and it appears she has left virtually the same comment on at least 4 other blogs in the past few weeks. Ewwww.

Microsoft Office Live for Small Business product management– what are you thinking? So blatant an attempt to hawk your wares? Buy an ad. There are right ways and wrong ways to engage the blogosphere. Please start feeding any number of the excellent social media blogs that will instruct you on how to do this right. If Ms. Rosenberg works for a PR agency, send her to social media school. Or send her to start doing some homework here (Chris Brogan) and here (Brian Solis).

The smoking gun:


*Update: Thanks to Lara Kretler, the best term to describe this practice is “spammenting.”