In the early days of experimentation with 2.0 in the Enterprise, anyone could really fire up a wiki or blog, port some RSS feeds, and call an impromptu meeting in the cafeteria to recruit a renegade team to collaborate and share. A lot of the enthusiasm and passion that surrounded these tools stemmed from these small pilot efforts. Today, workforce collaboration and social ideology is top of mind in the largest corporations. One interesting metric we decided to track at the Council was “who” is tasked in the Enterprise to get this job done.
Working with our Dachis Group | XPLANE colleagues, we created this infographic that details who’s leading social business efforts internally, and where they fit in the organization. As you can see from the data, social business is serious business and merits primarily six-figure, Director level oversight. This survey represents about 100 of our members from some of the largest corporations in the world who are currently engaged in a worldwide rollout of a 2.0 transformation initiative.
Another key point revealed in the data is that it’s not IT exclusively leading these efforts. Although we have a large concentration of IT members, several other areas are represented. In particular, Knowledge Management, Learning, and Innovation are well-suited to communicate and translate the benefits of working in a new social paradigm.