Yes, this is a public shaming. Sorry. (Not really).

Really Microsoft?

MSFT Enterprise

Did you just DM me TWICE?  I will tolerate this from Russian spammers, porn stars, and the occasional life coach, but I will not sit quietly while you damage your brand @MSFTEnterprise.  MSFT has always in the upper right “most likely to fail” quadrant for me with Social because the company has always been late to the party, buys its way in, and has never demonstrates it groks the Zeitgeist of social.

NEVER, never DM an influencer unless you want to have a real, human conversation.  Otherwise, you’ve just set yourself up for reinforcing entrenched beliefs.

Learn how to use Twitter.

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Dell Heaven

Wow. About a year ago, I gave Dell a hard time about linking its social media efforts to measurable business results and more specifically, Michael Dell, in an interview with Steve Lohr (NY Times) where he could have at least made reference to how social media is being leveraged as a secret weapon to win the hearts and minds of disenfranchised customers and turn around Dell’s (then) battered reputation.

Since that time, there have been many Dell social media success citings, but the best I’ve seen so far is this article in this month’s Fortune magazine piece “Michael Dell ‘Friends’ his customers.” The writer, Jon Fortt, points out the financials are still not yet proven, but the tone of the piece weighs heavily in favor of Dell’s efforts.

“The real question is whether customer-friendly operations like IdeaStorm translate to better financials. The jury’s still out on that.”

We recently had a nice chat with some folks at Dell regarding their Twitter use that is generating revenue as well as good will for areas of Dell’s business. Check out Shel Israel’s piece in Businessweek on Ricardo Guerrero’s (@ggroovin) pioneering efforts with the Dell Outlet (@DellOutlet).

Alas, progress marches forward. Look at how far we’ve come in a year. Yet, when Michael Dell can point to its social media efforts directly linked to regaining its number one position in the PC market, we will all have a party on Twitter. On that glorious day, my enterprisey friends, we will have arrived. I’m chill’n the champagne in advance.

Twitter ID your conference badge

Wouldn’t it be great if you could display your Twitter ID on your badge, so your Twitter friends & followers recognize you? I created a handy way to add my Twitter photo and ID to any conference badge. I simply took a screen shot of my ID and inserted it into a label form I found on the web. I then printed them on label paper.

I will take these Twitter labels with me to every conference, meetup, workshop, etc. that I attend and simply attach them to the conference-issued badge. Easy! And what a great conversation-starter for Twitter friends and fans, the Twitter-curious, or the Twitter-unenlightened.