I finally got a peek at the Monster Mash-up maker Teqlo today. Jeff Nolan, whom many of you should know as the originator of the Enterprise Irregulars, joined Teqlo this year as CEO, leaving enterprise giant SAP. I’m sure all the Irregulars will be blogging about the demo today, but I thought I’d throw in my two cents.
I’ve written about mashups before, and I have to say, the Teqlo product is pretty impressive. (And I do mean pretty. I liked the user interface.) Jeff’s example made it look easy to create your own customized application using a few Google apps and widgets and some data he collected from various web-based apps.
Because I have an IT services heritage, I was interested in his plan to attract SIs and resellers in Q407. Teqlo is made-to-order for SIs. Integrators have the deep process knowledge of their clients’ businesses and enough tech competence to deliver customized solutions. These mashup makers like Teqlo may be the killer un-enterprise app of the next decade.
Teqlo is initially focused on the SMB market. Jeff commented that there are too many challenges (security, compliance, etc.) to target large enterprises today and that IT is somewhat threatened by mashing up services anyway. His pricing was really reasonable too– a small business could even get started with Teqlo for free, but they’d have to see some ads.