#2. Write about your passion, passionately.

Today I participated in a wonderful introductory webinar for some of our CIO and IT director customers. My role was to talk broadly about what is happening in the blogosphere. Part of my task was to identify the do’s and don’ts of blogging. I put together a list of about a dozen, borrowing from other blogger’s suggestions, and adding a few of my own. I re-ordered them at the last minute and gave “passion” here a higher ranking. Passion is sticky in the blogosphere, so it has a lot of benefits to readers and bloggers alike.

elsua2To exemplify passion, I need to point to my good-friend-whom-I’ve-never-met-in-the-blogosphere, Luis Suarez who has just completed a seven part unpacking and analysis of the the McAfee-Davenport debate. The effort took Luis several days to publish; he released each “chapter” separately over the period of about a week while he was traveling from his home in Spain to NY for a conference. Luis’ passion is knowledge management, collaboration, social media, and enterprise 2.0 among other things related to these general areas.

Luis ends his seven-part article with this:

I couldn’t have agreed more with that statement as perhaps one of the most representative ones that describes not only Enterprise 2.0, but the entire movement behind Web 2.0 as well. With it, things have gotten a whole lot more exciting and interesting, because, for the first time in many years, knowledge workers have got the opportunity to have a voice, an opinion, and share it with everyone else collaborating with others, exchanging knowledge, improve their social capital skills and their subject matter expertise and, as a result of that process, innovate at a higher rather than in the recent past. And all of that dealing with their own passion for whatever the topic!

That is why, to me, Enterprise 2.0 is not only revolutionalising the Enterprise, but also our own ways of life, because, after all, social computing is a philosophy, a way of life you breathe and learn to nurture, that inspires constant change that you rather embrace … or not. And at the end of the day, whether we like it or not, it would be a matter of choice to adopt it or not. And that choice is yours. And yours alone. So it would be up to you (And not higher up in the management chain), whether you would want to change your organisation or not, whether you would want to change your life or not. And if I were you, I would not wait for others to tell you about it… Make it happen!

Make it happen now!

Now I know not all bloggers are passionate, but I think passion is a pre-requisite to good blogging. Luis is a great blogger and has a strong readership and following. I know all bloggers don’t express themselves with gusto and emotion, but beneath the surface of their writing is a driving passion and basic hunger to communicate and connect. When I look at the folks I’m proud to list on my blogroll, it’s the one unifying trace of blogger DNA that links me to all of them, and every other committed blogger in the hood. Like a wise English poet, well songwriter, once said, “Passion is no ordinary word.” (Graham Parker.)

Author: Susan Scrupski

Longtime fan of technology to improve humanity.