Enterprise Homebrewed Mashups

As I mentioned early this week, a few of us at BSG saw a demo of IBM’s QEDWiki last week with its latest added developments: OpenSearch and Programmable Web. Since my interest in mashups far surpasses my ability to comprehend them, I’m doing the honorable thing and pointing you immediately to David Berlind’s blog where he not only explains Dan and John’s new cooperative arrangement, but has taken the time to put up a viewable video of how it all works.

The upshot of the announcement is that IBM is working with the development community promoting OpenSearch, which should make mashup-making easier for everyone in the mashup ecosystem. Although the mashup phenomenon is mostly still relegated to mashup enthusiasts and developers, I still see tremendous potential in this arena for the enterprise. I give Dan, especially, a lot of credit for reaching out to the community to start galvanizing the move toward some standardization.

An interesting newcomer, well maybe repositioned old-timer, in this market is Serena Software. I haven’t spoken to Serena yet, but intend to. I first saw Bill Ives’ post a few weeks ago with Serena’s new go-to-market pitch for the enterprise mashup arena. According to my Enterprise Irregular compatriots, Serena has been a fairly substantial software company that got taken private by Silver Lake in early 2006. They have, “…a few (update, see comments) hundred million per year in traditional license revenues and a core business that isn’t going away any time soon,” according to Jason Wood. And as it turns out, Bonvanie did a stint doing developer relations for SFDC’s AppExchange and appears to be re-creating the same environment for mashups at Serena. I’ll know more after I speak to them.