Ollie Ollie Oxen Free!* Boston is Home Base for e20 Evangelists this Month.

picture-4Well, it’s that time of year again. The Enterprise 2.0 Conference is once again gearing up for an interesting week in Boston. All e20-loving fans and friends will be coming from all parts unknown to proselytize, share war stories, and re-energize for the year ahead.

The keynotes are exceptional this year. I’m really pleased we were able attract Matthew Fraser, co-author of one of my favorite 2.0 business books this year, “Throwing Sheep in the Boardroom: How Online Social Networking will Transform Your Life, Work, and World.” We also have favorites from last year include Evening in the Cloud, OpenEnterprise09, and one of the stars of last year’s event: the Lockheed-Martin case study duo.

I’m particularly interested in a few sessions. (In fact, I gave up all my speaking slots so I could attend other sessions!) One that I don’t want to miss is Lee Bryant’s “Transition Strategies for e20 Adoption.” Headshift is one of the really innovative boutique consultancies out there focusing nearly exclusively on introducing 2.0 to the enterprise. Another one I’m really interested in is Amy Vicker’s “The Sharepoint Factor.” I helped Amy get this on the program, and I’m sure she won’t disappoint. If y’all don’t have a Sharepoint strategy, you’re going to be in for a rude awakening if you’re serious about large enterprise. I think Mr. Tell-it-like-it-is, Peter Kim, is going to surprise with his “Does Social Media and Marketing Matter?” panel. That one will probably break Twitter. To be honest, there are so many great sessions this year, it’s difficult to narrow down my must-attend events. I asked Steve Wylie how the registration is going. Surprisingly, the conference is holding up very well against the economic downturn. Steve said the numbers of customers are consistent with last year’s attendance, as well.

Once again, I will be pitching in on Enterprise2Open. This is a barcamp-style event where everyone gets a chance to present or share their own experiences. Brian Magierski, my former colleague at nGenera will be there, along with Ross Mayfield of Socialtext. Both nGenera and Socialtext are sponsoring the barcamp. Both these companies have serious street cred in discussing the challenges and opportunities with making 2.0 in-roads in large enterprises. Last year’s sessions were well-attended, and I think everyone got a lot out of the group discussions. If you have something you’d like to present, sign up at the Enterprise2Open wiki and promote your event.

I’m still waiting on details for the social calendar i.e., parties, dinners, etc. But I saw the first tweetup today. About two dozen people have already signed up for that already. You may want to sign up early for the social network associated with the conference at MyE2. This is also where you’ll access the back channel that was very useful last year.

*”Ollie Ollie Oxen Free!” is from the children’s game of hide and seek where the “it” player summons everyone back to base (essentially because they’ve given up, which is kinda how I feel this year…) 🙂

Author: Susan Scrupski

Longtime fan of technology to improve humanity.