News Flash: Social in the Enterprise is not for Amateurs

In the early days of experimentation with 2.0 in the Enterprise, anyone could really fire up a wiki or blog, port some RSS feeds, and call an impromptu meeting in the cafeteria to recruit a renegade team to collaborate and share.  A lot of the enthusiasm and passion that surrounded these tools stemmed from these small pilot efforts.   Today, workforce collaboration and social ideology is top of mind in the largest corporations.  One interesting metric we decided to track at the Council was “who” is tasked in the Enterprise to get this job done.

Working with our Dachis Group | XPLANE colleagues, we created this infographic that details who’s leading social business efforts internally, and where they fit in the organization.  As you can see from the data, social business is serious business and merits primarily six-figure, Director level oversight.  This survey represents about 100 of our members from some of the largest corporations in the world who are currently engaged in a worldwide rollout of a 2.0 transformation initiative.

Another key point revealed in the data is that it’s not IT exclusively leading these efforts.  Although we have a large concentration of IT members, several other areas are represented.  In particular, Knowledge Management, Learning, and Innovation are well-suited to communicate and translate the benefits of working in a new social paradigm.

The infographic can be downloaded here. Enjoy!

 

Author: Susan Scrupski

Longtime fan of technology to improve humanity.

  • This social wave is creating greater tension between IT and business than business ‘movements’ of the past.  Social isn’t fueled by automation (the way ERP is, for example), but it is technology-enabled, thus the contention and ownership questions.  It will very interesting to see what direction the ownership takes over the next couple of years as the idea becomes a fixture in the enterprise capability map.