About


Hi. I’m Susan Scrupski. I started my career tracking the IT services market for about 20 years focusing primarily on the large-scale systems integration market which morphed into the outsourcing market in the early 90s. I enjoyed my share of fame and was particularly interested in the megadeal market for large, billion dollar IT outsourcing deals and the cast of characters that made the market move. When the Internet moved into the IT services sector, it got my attention because staid industry leadership were suddenly acting like hormone-driven teenagers and jumping into pre-IPO startups like Scient, Viant, and iXL, and trying to reposition old client/server integrators like Lante. It was an exciting time (1999), and I abandoned the outsourcing market to follow the trend. I published some first-mover research on the sector, eventually sold my company, and joined a startup myself. When my company went the way of most of the dotcoms, I sentenced myself to self-exile in suburbia– intent on serving a term of no less than 10 years. They let me out in five politely citing “time served” and for doing far too much community service. So, in 2006, I re-emerged and restarted ITSA, the advisory firm I launched in 1999. I tried getting interested in outsourcing again, but was once again drawn to the Internet. Lucky for me, the enterprise 2.0 “movement” was just starting up and I started tracking it in the blogosphere.

When I started this blog, I operated under the name “ITSinsider.” It was a carryover from 1999 when I published a web site which was really a rudimentary early blog. Having evolved my industry newsletter writing to the web, I had a fairly wide following which included financial analysts, industry executives, and general industry insiders. The site was private at the time because I was breaking a lot of news on the web and didn’t want day-traders trading on my reporting. Throughout the 90s I was widely quoted in the mainstream media (MSM). You can see some vintage quotes by clicking through to these links:New York Times, Businessweek-1, Businessweek-2. The most prestigious quotes were on the Wall Street Journal (front page, top of the fold– don’t get any better than that), but Rupert Murdoch does not allow links to old content.   It’s amusing to me how I was sometimes right, sometimes wrong, but never, never in doubt. Oh, and here is an oldie, but goodie CNBC segment on how I helped prevent a takeover of CSC by CA. At the time, it seemed like the honorable thing to do.

Fast forward to 2006. In this 2.0 phase of my career, I was graciously invited to join the Enterprise Irregulars bloggers group, I participated in the inaugural Office 2.0 conference, and the following year, Ismael Ghalimi asked me to help organize the Enterprise 2.0 track for the Office 2.0 2007 conference. He then asked me help plan the 2008 conference as well. I am a member of the blogging team at Technically Women, and I was a founding member of the advisory board for the Enterprise 2.0 conference.  Probably the most interesting move I’ve made in the e20 space is launching The 2.0 Adoption Council.  This was a great idea whose time had come in June/July ’09.   I jumped on it and created a community that benefited all early adopters.  The Council was acquired in April 2010 by the Dachis Group.  This outcome was career-gratifying to me, considering I had watched with interest the ascent of Razorfish in the late 90s, while I was tracking the Internet professional services players.  Around the same time as the acquisition,  I was named by Fast Company as one of the “Most Influential Women in Technology.”  This industry recognition is especially pleasing to me, as I had no idea what I was going to do when I returned to the workforce  as a struggling, single Mom in January 2006.  The archive of those early posts and indecision is on the pages of this blog.  In May of 2011, the Council rebranded to become the Social Business Council.

In 2013, I launched on a company that brought together a formidable team of experts who view themselves as Change Agents.  Most of the individuals I come across in my career are doing very well extracting the value in “the way things are,” but once in a while, I find that one special person.  That strong individual who is not afraid to take a risk and who believes large enterprises need to change dramatically in order to grow, and in most cases survive.  We collected these Change Agents into a worldwide community where they can learn from each other, grow, and find success.  Of course, we call it: Change Agents Worldwide.  Change Agents is still alive and well, although we sold it to our Australian partner, Simon Terry, in 2015. I’m still an active part of the network.

This blog focuses primarily on internal social collaboration inside large enterprises as a sub-sector of the larger social business market. I dedicate a lot of time to discussing trends in the heretofore Enterprise 2.0 sector and the evolving market for platform and professional services.  As the sector morphs and expands its reach outside of the virtual walls of the organization, you’ll see me talking more about Social Business and how the macro enterprise is re-shaping to accommodate the enormous changes the social web has in store for the future of business.  The blog is meant to be a community clearinghouse where friends, fans, and other observers can keep the conversation going.

If you want to reach me directly, email me at my gmail address: susan.scrupski.  You can see most of my social footprint at my About Me profile.

Thanks for stopping by.  Feel free to connect to me on Twitter @susanscrupski.

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  • Fred Abbott

    Hey Susan! We just ran across you because we represent Laura Fitton… Do you remember me see: http://www.valleyviewventures.com

    Let’s catch up!

    Fred Abbott and Linda Ziffrin

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  • Doc Austin

    Susan! Awesome blog! Top notch! Guess I better get cracking on Collab, eh?

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  • Thanks Jon. This year, in 2008, I intend to blog and become somewhat of an activist for women in tech. I look forward to following these women in the blogosphere. I’ll be doing the “woman thing” on my personal blog though. In the spirit of keeping the value of my options separate from my personal opinions, it’s probably best to divide the two worlds.

  • Additional clever and passionate women involved in tech / social media include shelley Powers of Burningbird blog, Jeneane Sessum (who has written several strong white papers on corporate blogging, Nicole Simon, Stephanie Booth, Kate Trgovac, Toby Bloomberg, Elizabeth Albrycht

  • Susan… YOU are the BEST! LOVE the additions of wonderfully talented women in technology to your blogroll!!

    Major kudos!!!

  • Lovely news Susan!

  • Hello Toronto!

    Thank you so much for bringing this to my attention. Timing is perfect. I’ve been editing a post I started on starting a “women” category for a few weeks. Now I’m motivated to get it done. You’ll see women bloggers on my blogroll from this day forward! I hope to meet you at BlogHer 07 (see Elisa Camahort’s blog).

  • Dear Susan;

    Greetings from Toronto!

    Discovered your blog within the last few days. While working late I decided to take a break for fresh coffee (Bavarian Dutch Chocolate) and a peek at your blog… Lovely to see your Dabble DB plug.

    I noted your blogroll and it appears as though not a single woman in technology is listed. I’m sure you know a number of very talented women who would qualify for a spot of your blogroll, for example, Sarah Blow, UK software engineer and Founder of London Girl Geek Dinners.

    Very best wishes!!