Let’s be honest: change bites! Most people do not like change. Change brings uncertainty, a loss of security and control, a fleeting feeling of helplessness, and even panic. Helping large organizations embrace disruptive change is a tall order. What’s needed are roadmaps, play books, guidance, intelligence, patience, and a little inspiration. But, change can be positive. And, guess what? If done correctly, it can be painless and enjoyable especially when you’re working with social software.
To that end, Change Agents Worldwide offers a variety of services to help companies make this transition. We do it in a unique, network-based, new economy model. Today, we’re announcing our first group project. We partnered to help Salesforce’s Chatter team explain the “WIIFM” (What’s In It For Me?) of working socially on an enterprise social network. So many of us are used to the benefits of working socially, but it’s still a foreign concept to much of the working world. Part of our charter is to enlighten employees on the benefits of working in a new way. Adoption is still an issue for most social collaboration vendors, and as Change Agents, we want to fix that. We are experts in this, and we believe an understanding of social networks is core to the future of business.
Take a look at the creative tools we helped create for the Chatter team under the tutelage of the fabulous Maria Ogneva. Maria is one of the most knowledgeable social collaboration professionals in the business. We worked very closely with Maria and our amazing creative and brilliant friends at The Tremendousness Collective to create this animated video and accompanying infographic. Also, a hat tip to our Change Agent Bryce Williams who coined, “Work out Loud.”
Download the infographic here:
Well, well, well. Didn’t I relish that gushing endorsement of social computing last week by Marc Benioff? Yes. I did. As the conversation took off on Twitter, what was game-changing-significant was that a tech celeb– known very well in Enterprise circles, as well as the financial community– threw his Enterprise SaaS hat in the ring and announced the company’s, “Biggest breakthrough ever: Salesforce Chatter.” Of course, Salesforce Chatter is the company’s answer to social computing.
Sometimes it takes a celebrity to help a new technology cross the chasm. But more often than not, however, the most influential catalyst is market acceptance. So, whilst I welcome the newfound attention and consciousness-raising for 2.0 adoption in business, I’m eager to start publishing some of the factual data that supports the hype is not without merit.
The 2.0 Adoption Council is now unveiling some of the research we’ve been collecting on our members. The first synopsis report should be ready this week, available for download. The survey reflects responses from over 70 of our members spanning over 17 industries, managing over $50M in budgets expressly dedicated to Enterprise 2.0 initiatives.
Here are some quick data points that are proving interesting:
In addition to our survey research, The Council has also released its first “how-to” report, “A Framework for 2.0 Adoption in the Enterprise.” This report was written by Gil Yehuda after interviewing members who described a narrative on how rolling out an initiative worked at their large enterprise. The paper tracks neatly through a logical iterative sequence and “Director’s Commentary” on how to successfully introduce 2.0 technology and practices to a diverse employee base.
The market survey results should be ready this week for download free (courtesy of OpenText who sponsored the study), but the “Framework” report is available now for $425 in our store.
More good news coming from the Council includes the announcements of some strategic relationships, as well as a new web site currently in production.