Web 2.0 and the Youth Culture

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Thanks to the creative talents of Rod Boothby, the Enterprise Irregulars have a new logo image. The Irregulars are an incredibly smart and experienced collaborative team who group together on the web to try and solve the mysteries of the future of Enterprise Software in the Next Net world.

I’m going to post here a point I made to the Irregulars a few weeks ago. I received excellent comments on it, and would like to solicit more feedback, if possible.

Talking ’bout Y-Generation
Web 2.0 is not all about us, sorry. I have no hard statistics on this,
but I’m thinking that many of the developers that are building it are a
generation behind us. Adoption is coming in the enterprise because the
next-generation office-worker is psychographically predisposed to it.
It’s what Jerry Bowles refers to as the “MeMedia” generation, not sure
if that’s original from him. We need to keep this in mind when we’re
thinking about defining the sector.

In other words, it’s the ‘tude, man. My kids would be rolling their
eyes if they saw me trying to type cool. Yet I feel compelled to put
this on the table. We can argue the enterprise software
deletion/inclusion debate like the EU trying to establish its European
Constitution for months, maybe years… but there is an entire
generation of nextgen hotshots building applications that will find
their way into the enterprise. Will we be ready?

Take a look at this presentation from Molecular*, a consulting firm part
of the Isobar network of Interactive Agencies. Isobar with its massive
reach, has G2000 customers. They are raising awareness and generating
excitement on a global scale.

*Sorry, the presentation is not widely available. You can contact Molecular directly to get a copy of this 100-slide deck.

Revolutionary holdout… Maybe Bowie not Lennon. Definitely not Lenin.

What time is it when a consultant blogs? Time to turn and face the strain.

I heard Andrew McAfee say recently that he doesn’t think we’re involved in a revolution; that it’s more of a transformation. Sigh. I need to go on the record saying I respectfully disagree. He said revolutions are generally short and violent. (I’m paraphrasing.) To try and make my argument, I did what I normally do in these situations, I researched “revolution” on Wikipedia. I won’t argue the violent observation, but the short I will. Take the American Revolution, for instance. It lasted 9 years from 1774-1783. More importantly, it was a war for independence and overthrowing existing societal and governmental order. Am I the only one seeing the similarities here? Am I wrong, perhaps?

From Wikipedia:
17741783: the American Revolution establishes independence of the thirteen North American colonies from Great Britain, creating the republic of the United States of America. A war of independence in that it created one nation from another, it was also a revolution in that it overthrew an existing societal and governmental order: the Colonial government in the Colonies.

In fairness, I caught the revolutionary bug from Joe Kraus whom I interviewed for an article on the disintermediation of high-priced consultants due to SaaS applications in the enterprise.

JotSpot CEO, Joe Kraus admits, “JotSpot is trying to enable a Do-It-Yourself revolution. When you give people the ability to do something that previously only experts could do, I think very interesting things happen.” Kraus doesn’t think the impact will be overnight, however. He believes the adoption of the new technologies will take about five years. “I think we generally tend to over-estimate the impact of technologies in the short term and radically under-estimate them in the long-term. There’s a lot of racket and fear that this is going to displace traditional consulting, and my answer would be, in the short term, I don’t think so, but in the long term, I think there’s more risk.”

Yes, we’re transforming the enterprise with new alternatives, but there is an undercurrent of shall-I-say… Raging against the Machine… that is driving the move to self-help applications. I’ve been harping on the socio-cultural underpinnings on the “movement” and the freedom of choice that web 2.0 applications provide to users for months now. For whatever their reason (I hate Outlook, Excel, SAP, Oracle, fillintheblank for xxx reason), users are turned off by the establishment’s choices and are psychologically primed to look at alternatives. That smacks of revolution– not transformation.

Along these lines, before the rumors broke about Google and YouTube, I had wanted to publish some commentary from my old friend, Richard Holway. I’ve never known an analyst to be as prescient as Richard. Here’s what Richard (who publishes for the UK market) had to say about the ch-ch-changes taking place in today’s enterprise and for today’s enterprise suppliers.

McAfee is an incredibly bright guy. I’m ashamed to admit I disagree with him, but for ITSinsiders who’ve known me over the years, I have a hard time not stating my opinion. And, also for the record: Lord knows, I’ve been wrong before. But if I’m right, I feel we’re missing something more deeply philosophical in our discussions of Enterprise 2.0. It frames how truly remarkable this wave of “next net” is. I heard a lot of this talk during web 1.0 from digital evangelists who were inspired to subvert the prevailing paradigm. Today, we have the tools and the passion. The sad truth is, we won’t see the results until widespread user adoption takes root. This is something I’m sure McAfee and I can agree on.

Humpty Dumpty Lives to Blog Another Day…

Readers, fans, and friends– My car decided to get into an argument with another car while I was en route in Virginia for Dion’s TNNI conference. As it turns out, I was walking around the conference somewhat delirious as I had a concussion and didn’t even know! I was released from the hospital this week. I’m trying to get caught up and will try to post something soon, including a great analysis from Richard Holway/Ovum.

Please stay tuned. And thanks so much for the kind words, cards, and flowers from those who had the heads up that I was recuperating.

Still planning on attending Office 2.0 in San Francisco. Thank goodness I don’t have to drive. 🙂