Over on the Itensil blog, I posted a note about early user adoption. To summarize, we’ve begun our Early Access Program for interested users. We’ve employed a useful web lead generation tool called Salesbuilder to categorize and qualify the interested parties in the product. For me, as a researcher, the early data coming in is interesting.
I was particularly alarmed by the answers to this question:
Over 50% of the qualified leads were not able to get a product evaluated by the team that would benefit by using it. A mere 19% were. And there’s no guarantee, the product was adopted post-evaluation.
Although the data is not yet statistically significant, it’s an early warning sign to all Enterprise 2.0 vendors that user adoption is going to be a challenge for many enterprises. For this reason, I’m starting to think it’s in the best interests of the community to start educating and enlightening its target communities on the benefits of ALL enterprise 2.0 solutions.
I think Jeff Nolan was onto an idea like this… I will contact him and report what I find. In the meantime, I’m recommending all e2.0 vendors start accumulating data about their customer’s trials and tribulations while adopting or trying to adopt e2.0 products. If web 2.0 is truly about content, collaboration, and community– we will all benefit from eachother’s experiences, yes?
Three items of note, coming in from the mainstream tech media. CNet, CIO Magazine and eWeek have recent enterprise 2.0 stories showcasing web 2.0 technologies at use or in trials at major corporations. I’m particularly interested in the American Express experiment:
American Express is experimenting with internal use of wikis. On its customer-facing web site, it uses RSS, or Really Simple Syndication, to deliver information, and the company’s web site invites its customers to provide feedback to influence product design, said Bob Morgan, vice president of technology strategy at American Express. We’re interested (in Web technollogies)– there’s clearly some applicability. And we want to give customers the sense of community feedback,” Morgan said.
I had an excellent chat with Indus Khaitan who’s part of a marketing group at Symantec.* Three and half years ago he launched a stealth internal blog on an old server they had in the department. He’s become somewhat of a renegade, internal web 2.0 “go to guy” for blogging and wikis today. He inspired not only his team to belly up to the web 2.0 bar, but an Executive VP who now has 700-800 readers on his blog. Khaitan has done all this under the radar of the IT department. “IT was busy on other projects,” he said. The truth is, he didn’t need IT. His department has virally caught on to the web 2.0 tools and now collaborate on campaigns and other projects. Sometimes he gets roped into helping colleagues hone their blogging or wiki skills, but he doesn’t mind. “It only takes about 15-20 minutes,” he said. He thinks the wiki is a great platform and he’s already coined a new term for its newfound popularity: the writable intranet.
These stories, in addition to forward-thinking IT groups, are how enterprise 2.0 will begin to spread virally throughout the enterprise.
*Although clearly Khaitan just got busy with web 2.0 on his own, I found it ironic that Symantec is self-described as “the global leader in information security and availability” considering some recent flak e2.0 has gotten on security issues. See Alex Barnett‘s blog post yesterday.
Mandatory reading from Dion Hinchcliffe on the Tim Berners Lee comment. Brilliant.
Thank you for your wine, California
Thank you for your sweet and bitter fruits
Mick and Keith might not be there, but you will be among friends. The kickoff conference for Web 2.0 for Business is definitely Dion Hinchcliffe’s New New Internet conference here on the East Coast in Tyson’s Corner, Virginia. He has assembled an A-list set of speakers in web 2.0 including Michael Arrington (TechCrunch). If you (customer or vendor) are on the East Coast. DO NOT miss this conference. A first-mover event; will make it into the history books.
On my pestering list on the hunt for “proof cases” has also been JackBe. By now, I’m sure Mike Wagner wishes he never commented on my blog. This little firm here on the East Coast, however, has some rock’n blue chip, international customers. I’ve been doggin’ Wagner for case studies, and he’s been patiently telling me they were about to launch a new web site with “new Enterprise 2.0 positioning.” If you want a good explanation for why IT and non-IT folks should be interested in Enterprise tools, read this white paper on Ajax from JackBe.
The new site launched yesterday. What I really liked was the initiative the company took to coin a new acronym, “REA.” It stands for Rich Enterprise Applications. Read for yourself what it’s all about.
I’m trying to wrap my head around this, but it appears JackBe has the secret sauce to unite SOA with Ajax. Read this excellent article written by Deepak Alur JackBe’s VP of Engineering published this week for a better explanation. All I know for sure is JackBe “already counts among its satisfied clients more than 30 industry leaders worldwide supporting more than 4 million end users. Customers include Forbes, Citigroup, McKesson, Tupperware, Sears and Banamex. The company’s deployments and deep expertise span the financial services, government, e-commerce and telecommunications sectors” according to its bio line, and that’s pretty impressive to me for a company exclusively focused on the Enterprise 2.0 sector.
I’ve decided to start tracking what I consider to be “Enterprise 2.0” companies. In pursuit of that, I was perusing JackBe‘s blogs and this post by Mike Wagner got my attention about Enterprise Mashups and TCO. The Enterprise 2.0 movement with its disintermediating affect is poised to seriously impact all discussions surrounding TCO, yes?
I’m getting together with Dan Gisolfi from IBM’s Emerging Internet Technology group in the next 10 days. Gisolfi ‘s group, led by Rod Smith, is fully engaged in the business of mashup-making. They’re pulling together data from intranets and local data for clients using their IBM mashup maker technology. He gave me an example using Home Depot’s finance department and provisioning the finance department with widgets, dashboards and mashboards… By his own admission, he sees a lot of what’s going on as new and that his group is a little ahead of the curve– they’re still having conversations internally with IBM, let alone getting to all IBM’s installed base. I’m looking forward to this meeting. I’m going to ask him about the TCO question too.
Interesting web 2.0/enterprise 2.0 trivia tidbit: Did you know Sam Ruby– one of the innovators of ATOM– is part of IBM’s emerging technology group? Not many people think of IBM as a leader in the new new Internet, but maybe they should?
Check out Dan’s blog. And these articles by Heather DalleTezze, Cal Evans, and Martin LaMonica are excellent resources explaining IBM’s Mashup Maker technology announcement last month.
If you are an Enterprise 2.0 firm, please email me. (firstname.lastname@example.org)