Just Do it. (Go Digital)

Thanks to my new friend Brian, I found out that Nike has dumped (WSJ – requires registration) its longstanding Advertising agency relationship in search of a partner with more digital expertise. This may be the seminal event/wake-up call that will rattle the cages for marketers everywhere.

Interactive Agencies are the game changers in the new marketing economy. Young, digital zealots pumped up on Red Bull, what’s not to love?

<a href="http://youtube.com/watch?v=HzqQzf6hWEk">http://youtube.com/watch?v=HzqQzf6hWEk</a>

Author: Susan Scrupski

Longtime fan of technology to improve humanity.