Consultants – Page 3

Office 2.0 Enterprise 2.0 Track Zeros in on Adoption Issues

In true 2.0 form, the conference organizers for the Enterprise 2.0 track team have been collaborating around the world, assembling an A-list of early adopters on Enterprise 2.0, evangelists, and visionary entrepreneurs. Using Skype, IM, wikis, and the occasional email, we have been able to bring together a terrific team of speakers from three continents.

Ismael will be posting the agenda sometime in the next 24 hours, and some of the invited speakers are not yet confirmed, but I wanted to start getting the word out about what we have going on on our side of the house (there is a mobility track running concurrently with the Enterprise 2.0 track).

I already blogged about the dynamic duo Gavin/Revell Show which will open the conference track on Day One. This presentation will set the agenda for much of what will be discussed at the remainder of the two days of the conference, as these guys were early into the Enterprise 2.0 game. As Ismael is interested in focusing this year specifically on customer issues, the Pfizer case study will cover the gamut of early adoption issues. I don’t know exactly what these guys will present, but if my hunch is correct, you may want to bring ear plugs to soften the sound effects of their presentation. 🙂

We also looked hard at what is happening in the social media space in the enterprise. We are still trying to put this together, but our intention is to have Facebook, Ning, Plaxo, and LinkedIn together on a panel moderated by Shel Israel. Shel has agreed, and we’re slowly signing up the vendors… I’m particularly excited about this one. Please start formulating your questions for this panel. Remember, you’ll be able to send your questions directly to the panel via your iPhone…

Like Andy McAfee says, “It’s not (just) the technology.” Culture, culture, culture is the new barometer for success with Enterprise 2.0. But cultural changes can be painful especially within a large enterprise. Some argue they are too disruptive to be effective and that hierarchical systems work for a reason. We put together an expert panel on Culture in the Enterprise to discuss these larger issues. Similarly, we will have a Customer Panel who will share real war stories from the trenches. From investment banks to pharmaceuticals to manufacturers, hear first hand from evangelists and practitioners what’s working and what’s not.

Day Two begins with a presentation by Adam Carson who has been on a mission to bring Enterprise 2.0 to Morgan Stanley. Adam’s story took some interesting twists and turns this year. Everyone will find something they can relate to in Adam’s presentation. Then, coming from half-way around the world will be Stephen Collins who has done some of the best slideshare presentations I’ve seen on Enterprise 2.0 this year. Steve will present “Knowledge Worker 2.0.” Who is the KW2.0? It’s you.

This year’s new collaboration tool is mindmapping. We included a session on the power of visual collaboration. This panel will explain this powerful new collaborative tool and how to employ it within the enterprise. Finally, still pending confirmation, we hope to have Dion Hinchcliffe give us a wrap-up of the state-of-the-market in Enterprise 2.0 and then lead a panel on company-sponsored user communities such as SAP’s Software Developer Network (SDN). Other user communities we are recruiting include Sony, Webex, and Atlassian. If you have a large user community and would like to be on this panel, please let us know.

These sessions may change as we near the conference date, but this is what we have planned thus far. Keep checking the Office 2.0 site for Ismael’s posting of the conference track agenda.

Meet Charlie – Live at the St. Regis. Tickets going fast…

There is no better Enterprise 2.0 Case Study than the story of Charlie and his viral travel throughout the Enterprise 2.0 worldwide community (tens of thousands have viewed the show on slideshare and many more have forwarded it to friends and colleagues). Well, maybe the story of Pfizer and two passionate believers who felt they could maybe use collaborate enterprise 2.0 tools to change an enterprise in culture, in process, and in practice.

Who knew?

Scott Gavin and Simon Revell will be speaking at the Office 2.0 conference to tell their story. The funny parts, the sad parts, the silly parts, and the fantastic parts. It’s history in the making. The conference agenda is filling out nicely, but this one was worth blogging about straight away…

Here they are in real life:

From left to right: Scott Gavin, Bill Thompson (BBC journalist), Simon Revell.

Hello Brits — Sign in to your Free Agent Nation

I fear poor, fellow Enterprise Irregular Dennis Howlett has been bitten by the startup bug. After taking the product for a test drive– I completely understand! FreeAgent is an online record-keeping, invoicing, banking, project management, tax liability keeping, time management, AND community-based, knowledge-sharing resource for freelancers, contractors, and independent contractors. (I probably missed a few dozen other features.) I was originally delighted by the pleasing user interface and easy to navigate design of the application and site. But what really impressed me is the depth of the product resources.

freeagent features

Having been an independent consultant many more years than I have been an employee, this product is a consultant’s dream! I’m not sure what the long term plans are for the product, but with some minor modifications, I could easily see this product morphing into a time-tracking powerhouse for large consulting firms or growing ones, such as ours.

For today, however, my only beef with the product– and it’s a good problem to have– is why UK-only? Us small fish –in the colonies out here– might be worthy of the privilege of such a fantastic product. Not only do we have local banks of origin outside of the UK, we typically serve global clients. I know my best client was based in Amsterdam when I was an independent consultant, and I had other international projects and clients. It would really have been handy to have a global platform where I could have been paid in Euros in a European bank. I can think of dozens of others of freelance friends of mine who were ex-pats living in Paris, London, Germany doing freelance writing and consulting gigs. My hope is FreeAgent will spread the love throughout the British Empire. 😉

On a more serious note,

freeagentnation book I remember snatching up Dan Pink’s, Free Agent Nation, when it first came out. The book resonated with me because I don’t typically fit in well with large companies and much prefer to fly solo, like so many of my writer, analyst, consultant, and researcher friends. But the worst bit, anyone will admit, about being an independent is the @#$%^ bookkeeping and paying the tax man. What’s interesting to me about FreeAgent and Dan Pink’s first book is how web 2.0 technology has created the platform to deliver on the promises of what Pink forecasted for the new frontier of work. But even if you’re a digital Bedouin who happens to work for a corporation, like some of the guys I work with, it’s clear to me that whether we can thank AJAX or Ruby or a larger zeitgeist virally propagating as we collaborate and share across boundaries and nations via the next generation Internet– so much of the baby got thrown out with the bathwater in the 1.0 dotcom bubble.

In Free Agent Nation, Dan Pink says, “The basic unit of this Free Agent Operating System– the 1s and 0s of the underlying code– is trust. Trust , as scholar Francis Fukuyama noted in a magnificent book of the same name, is essential not only to a just society– but also to a healthy economy.” Trust is the currency of web 2.0 and its business partner, enterprise 2.0. As the individual continues to supplant the organization in power and influence, I’m continually reminded of these early visionaries that set the stage for the freedom we’re seeing today on the web.

The CEO Whisperers

During the 90s, when I was tracking the IT services market, there was a continuous blurring of roles and activity between Management Consulting firms, Strategy firms, and good ole’ IT services firms. IBM had IBM Consulting, CSC had CSC Index, EDS bought A.T. Kearney— throw in a few strong boutiques, and they all competed against McKinsey, Booz Allen and Bain. It got really wild during the dotcom run-up toward the late 90s, as web 1.0 approached because a lot of these guys left the security of these large firms to run start-ups. Looking back, there was one reason these guys made good candidates to run web startups– they spoke the CEO’s language. They could persuade and convince a board room to make a “bet your business” proposition. Now luckily, not a lot of F500 CEOs made decisions they couldn’t undo based on dotcom disasters, and most of the well-healed consultants went back to their high billable rate profession after the bubble had burst.

I’m writing about this today because I’ve participated recently in two events on adoption on Enterprise 2.0. One was a live event in NY which drew mostly a financial services audience and one was a webinar with approximately 50 callers participating.

Today, I’m writing from my room at the Ritz-Carlton hotel in Naples, Florida (pictured left) where I’m about to attend a few social events with CEOs who are looking for answers about this new wave of Internet disruption or opportunity– as the case may be. I promised not to flack here about BSG, but we did make a terrific acquisition this week which gives us the privilege of bringing this story to the executive suite of some of the most well known brands in the world. You can read about goings on at BSG on a blog I’ve started here. I have to admit, frankly, the chance to evangelize on the next generation web to customers like American Airlines, British Telecom, Deutsche Bank, DaimlerChrysler, DuPont, ING Bank, Johnson & Johnson, Marriott, Merck, Pfizer, Rolls Royce, Royal Bank, and Shell gives me goosebumps– even in the hot Florida sun.

Even though we speak a lot in the blogosphere about the user-generated, collaborative, self-service benefits of social media and enterprise 2.0 technologies– the radical, cultural, enterprise-wide transformation we’re looking for is going to have to come from the top of what are still hierarchical organizations. And for that discussion to begin, the best tool we have today, may be the same tool that has worked for decades– the golf ball.

Disruptive Technology makes smooth market for SaaS Integrator

Had an excellent chat this week with Narinder Singh, founder of Appirio based in San Francisco. Singh and his colleagues started up Appirio to take advantage of the next wave in enterprise adoption of SaaS applications such as Salesforce.com and SuccessFactors. With backgrounds from SAP, Webmethods, Borland, and Accenture, Singh and his colleagues know the enterprise market cold.

His predictions for the disruption of the enterprise app ecosystem were particularly interesting to me. Singh feels today’s enterprise vendors are falling into the classic trap of the innovator’s dilemma— how do you serve two masters– move to embrace disruptive technology while preserving your existing base? Further, he feels traditional, large SIs are also hooked on the enterprise drug with revenues pushing toward $10B for Accenture and IBM alone in enterprise app implementation and support services. On-demand also affects ISVs in that changes Oracle or SAP make in their core products won’t affect an ISV until maybe a year or so because of the complexity of the cycle in upgrades, etc. “In the on-demand model, if Salesforce innovates in an area where you [the ISV] have previously created some value add, over night their entire customer base has access to that innovation,” says Singh. The model of on-demand forces everyone to stay on their toes, and Singh believes this is good for customers.

He also sees his firm and firms like his as playing a unique role in helping enterprises with the SaaS (r)evolution. He sees a wide open opportunity to “bring the customer back to the center of innovation.” For instance, he’s working with a client to mesh their HR data (SuccessFactors) with their sales data (Salesforce) to deliver a strategic view on how to manage sales performance by increasing quality and reducing ramp-up time. The opportunity to observe, assemble and rapidly deliver new solutions is unique to this era of systems integration. The role of the SaaS-savvy services provider is more of an emissary than vendor, too. The business units are rapidly adopting SaaS under the radar of the CIO. Singh feels his firm is a natural to rationalize the SaaS silos within an enterprise and to help the CIO embrace the new technology, rather than resist it. By the same token, he feels the more successful and comfortable CIOs become with leveraging SaaS and web 2.0 solutions in the enterprise, the greater the disruption will become for the enterprise eco-system.

The following is a chart from a paper from Appirio entitled Services 2.0. It’s a good read for IT Services fans and enterprise app stalwarts alike.

before and after IT Serviceds

Another interesting paper in the IT Services sector was recently published by the Outsourcing Institute. If you want to know more about Outsourcing 2.0, you can download the paper here.

McAfee’s “Empty Quarter,” mind meld, and backlash.

I was encouraged when McAfee wrote about how his new Harvard graduates would be coming into the workforce with an “I want my ~~MTV~~ Internet” attitude. This sentiment is what I’ve actually been trying to get across here and here. His latest post on the “Empty Quarter” is even closer to my personal experience researching the Computerworld story on Enterprise 2.0. (Incidentally, there is excellent commentary from Microsoft’s Alex Barnett on McAfee’s Empty Quarter post.)

But like I told Dion Hinchcliffe a while back… be prepared for the backlash. As talk of real Enterprise 2.0 starts trickling outside the echo chamber, we’re going to start seeing some real negativity. Rod Boothby and Tom Davenport were debating its merits here. And McAfee got slashdotted here for his efforts in evangelizing.

The flipside to this negativity is the positive experience I had recently while visiting an Interactive Agency, Avenue A| Razorfish (AARF). Clearly, this firm “gets it.” The company is delivering Enterprise 2.0 solutions (despite the backlash) to their Global brands. The firm also eats its dogfood. The company uses a wiki (MediaWiki) to collaborate. Interesting enough, the way to the corporate user-adoption nerve center may be through the Chief Marketing Officer, not the CIO. Better- a collaborative effort between these two executives. Even though, today, AARF is focused on building consumer brands, the firm survived the dotcom bust by building and implementing enterprise portals behind the firewall. That experience goes far to explain how AARF can converse easily with advisors, employees/clients, and knowledge workers who are expecting the same experience in the Enterprise world as they have in the consumer world. “Technology is an enabler,” said Amy Vickers, who is heading up AARF’s enterprise solutions. “There is a robust set of flexible combinations… users are more empowered to have a voice and IT manages the collaborative effort between business and technology,” she said.

This is where web 2.0 meets enterprise 2.0. What’s changed is the consumer taking control of the brand conversation, according to Vickers. But in the enterprise all users are “consumers.” Bob Lord, the East Coast President for AARF said, “IT is put on notice. No longer is it a blackbox mentality. The corporate knowledge worker is saying, ‘I can do this on Amazon, why can’t I get someone’s address?'”

As the evangelizing starts to move its way into the empty quarter, it may be coming in the front door (CMO) as well as the back (IT). It’s more about demand than supply, in other words.

Along these lines, industry leading B2Bonline has a cover story on web 2.0 today. I found this quote interesting:

Weber [Larry Weber, chairman-CEO of W2 Group] said this latest iteration of the Web makes the Internet “very emotive.”

“It’s not a channel anymore,” he said. “B-to-b marketers need to understand the profound impact this platform will have in their buying and selling, and in their relationships with customers. The job of marketers in b-to-b today is to be that of an aggregator of products, trends, issues, events and communities.”

He said marketers will need to venture beyond their own sites to other Web destinations where customers congregate. “A lot of the b-to-b companies don’t understand that they have to go out to other people’s `parties,’ ” he said. “It’s just like networking in the physical world. You have to start going out so that the community comes back to you as well.”