Nomination Season Begins! Who will be Internal Evangelist of the Year 2010?

Photo credit: Alex Dunne

It’s that time again.   Last year was our inaugural celebration awarding a Council member, “Internal Evangelist of the Year.”  (#IEoY09)

We created this award to recognize an individual who has gone above and beyond the #dayjob requirements and truly has been an inspiration for the company leading a radical (and most often) difficult transformation of the large enterprise.

As I said last year, the same is true this year:

“…the job of the internal evangelist is far, far more difficult. These folks toggle between fighting the good fight every day and then slipping uneasily into a sort of DMZ where they can peek out into the broader community for support and the rejuvenation they need to go on fighting another day. It’s often a thankless job with no clear roadmap for advancement, yet the majority of them do it because they believe in the principles of the 2.0 movement. I celebrate them!”

Interestingly enough, last year’s award winner, Claire Flanagan, was promoted to Social Collaboration Director at the Boston E20 conference.  Hence, she created her own roadmap for advancement and was publicly and privately recognized for it by her employer.   We’ve all had an amazing year.  When I posted about the IEoY09 last year, we had just 40 members in the Council.  We now have 6x that number and the percentage of our “heavy users/most engaged” far surpassed 40 a long while ago. Even with the natural churn (members coming, going, new jobs, etc.), we are consistently growing and individual members have the accretive value of every new node’s contribution to the group intelligence.

So, this year’s winner will be harder to choose than ever.  The final selection will weigh heavily on the member’s recommendations from colleagues in the company, but we are considering all nominations including self-nominations.  Do not be shy!  Vote for your favorite Council member.  It’s good for the member to be recognized for achievements and career advancement; it’s good for the company in that it reinforces how critical the social business effort is to the organization; and it’s good for the sector as it validates the passion and enthusiasm this particular trend brings to the landscape for business reinvention.

Here are the rules/instructions:

1. The nominee must be a member of The 2.0 Adoption Council.  If you would like to recognize someone who is deserving of the award and is leading a social business transformation at your company (or any company), please simply ask them to join the Council.  The Council is free to join for qualified members.

2. We are looking for that extra something.  How did the member sway opinion in the company or in the industry at large?  Did the member demonstrably take a risk that paid off?  Are there any success metrics you have regarding adoption or transformative change in the organization you can tout due to the members’ efforts?  Has the business realized any measurable gains specific to the 2.0 effort?  In other words, the IEoY award is not a popularity contest.  It’s an achievement reward.

3. Where to vote:
– We have two forms for nominations.  My preferred form is the same one we used last year on Google.  You can access it here.
– We have a duplicate of the original form on SurveyGizmo. You an access it here. We needed an alternative web address, as many of our members cannot access Google apps behind the firewall.  Please only use this form if you do not or do not wish to use the Google form.

4. Deadline for submissions is October 22, 2010.

5. The Twitter hashtag for this year’s award is #IEoY10.  Most of the Council members can be found on Twitter.  Jamie Pappas has a list, and the @20adoption account follows members on Twitter.

The award will once again be a main stage event at the Enterprise 2.0 Conference (West) this year held at the spacious Santa Clara Convention Center.

Good luck all evangelists!   As you know, I am your most loyal, enthusiastic fan and you are all winners to me. Let the race begin!

A Year’s Summary of Personal Reflection IV

Every year for the past four years, after the Enterprise 2.0 conference in Boston, I have written an introspective piece about where we are on our journey bringing 2.0 to the large enterprise.  These pieces tend to be idealistic, and I ask readers to bear with me.  You can read their predecessors at this link.

I’ve decided to write a final piece in this series, as we are now well on the road to market acceptance.

In short, the Enterprise 2.0 journey reminds me of learning how to drive a stick shift  my first car: a ’66 Ford Mustang convertible.  Like every new driver, I was extremely excited about the prospects of getting behind the wheel and experiencing the life-changing freedom that comes with mobility.  Each year the Enterprise 2.0 market has grown, it’s been like a new gear on my 3-on-the-floor stick shift.

1. Years 2006-07/Gear 1.  We focused on just getting the clutch engaged and propelling the the damned thing forward.  Those early years were the most difficult of all.  I used every trick in the book to get people interested in the space, including invoking the name of Bruce Springsteen.

“I believe there is something BIG going on here– not because I’m an investor, not because I’m a CEO of a web 2.0 company, not because I’m a journalist of a SF-based publication, heck– I’m not even on the West Coast.  I feel a little like Mr. Springsteen in those early days, playin’ his heart out in those NJ dives hoping someone would dance, or better– listen to the lyrics.”

A handful of us hardcore Enterprise 2.0 bloggers kept pounding away and trying to get some attention for what we all saw as something, “New under the Sun” to quote Andrew McAfee.

2. Year 2008/Gear 2.  We got the thing to move by 2008 albeit in slow gear.  Momentum began to pick up toward the end of 2008 with

Announcing Prizes for Winners of the 2.0 Prediction Market…

Last fall, we announced our 2.0 Adoption Index Prediction Market.  The market is a partnership between the 2.0 Adoption Council and Crowdcast.* We are tapping into the knowledge of E2.0 experts and evangelists to crowdsource predictions and insights about the adoption of 2.0 technologies within organizations.  This is addressing a need we’ve heard many times – that it’s challenging to obtain accurate data about where Enterprise 2.0 is heading.

The forecasts in the Prediction Market will be “closed” based on a select sub-set of data from the 2.0 Adoption Council’s twice yearly member survey – the next survey will be conducted in May 2010.  Participants can bet on forecasts until March 31.  The results will be announced during the Enterprise 2.0 Conference in Boston from June 14-17.

Now Announcing Prizes for e20 Fans and Friends

Some dedicated supporters of the E2.0 community have generously donated prizes.

The top player as of 11:59PM PST on March 31 will receive a free Market Leader (full) conference pass to the Enterprise 2.0 Conference in Boston from June 14-17

The player in 1st place after we close the forecasts (May 2010) will win a private breakfast at the Boston conference with Dion Hinchcliffe, an internationally recognized business strategist and enterprise architect with an extensive track record of building enterprise-class solutions with clients in the Fortune 500, federal government, and Internet startup community.

The player in 2nd place after we close the forecasts (May 2010) will win a beer with Andy McAfee during the E2.0 Conference in Boston.  Andy coined the phrase “Enterprise 2.0” in his 2006 Sloan Management Review article “Enterprise 2.0: The Dawn of Emergent Collaboration.”  Andy’s an MIT professor, writes a popular blog about Enterprise 2.0, and is quite the beer connoisseur.

5 participants will win a raffle drawing for an autographed copy of Andy McAfee’s book Enterprise 2.0: New Collaborative Tools for Your Organization.

Sign up now to win: https://adoptionindex.crowdcast.com

*For a video overview of how Crowdcast works, click here.

And they’re off… Postcard from Enterprise 2.0 Boston

From the mood here at the Enterprise 2.0 conference, you’d never know we were in an economic recession and still lingering financial crisis.  Most folks I’ve met are upbeat and optimistic about the prospects for business in the sluggish economy.  Of course, the conference has not yet officially kicked off yet, but judging from the tenor of the well-attended workshops yesterday and the wall-to-wall social events that have dominated the experience here, I’d say this mood will probably continue all week.

There are some news items breaking this morning that I want to get out, although I don’t have time to go into a deep dive on them.  Some interesting news out of SAP and Jive includes and OEM agreement where Jive will integrate its business intelligence software into Jive’s “social business” platform offering community analytics to Jive’s customer base.  The new software will offer a means of capturing and understanding the behavoirs and content that flows through social communities in order to make intelligent decisions.  The rumor, of course, all week was that SAP was buying Jive, but that appears to be unfounded.  This new venture, however, marks a clear initiative by SAP to (finally) take social software seriously, and likewise, it provides a grownup capability for a social software platform like Jive to deliver some clear business benefit.  I’ll be taking a look at the new happy couple later in the day in the demo area.

Secondly, Socialtext has finally announced its long-promised SocialCalc which was developed by VisiCalc’s co-creator, Dan Bricklin.  Additionally, the company is offering free use of its social software platform for the first 50 users aptly called, “Socialtext Free 50.”  The move to a freemium model for Socialtext follows on the heels of Socialcast‘s similar free offering for its social software.  In my experience, once folks are exposed to working socially and encouraged to do so by their peers, social software grows virally.  The freemium model is probably a smart move to take the edge off early adopter user resistance.  I will be curious to see how this move impacts adoption for Socialtext and others experimenting with the model.

Finally, my alma mater, nGenera has made some announcements this week at the conference.  The company launched four “Collaborative Enterprise Management” solutions for Enterprise Collaboration, Collaborative Selling, Customer Experience, and Talent Management.  nGenera is hosting a small event tonight in the hotel (Hancock Room) at 5:30 and will feature well-known author and speaker Tammy Erickson.  If you’re curious about who nGenera is and how they fit into the Enterprise 2.0 landscape, I encourage you to attend the session or talk to the nGenera folks at the show.  The company is uniquely positioned in a high-end slice of the market.

Also, if you’re here at the conference, please consider attending the unconference/barcamp sessions I’ll be participating in on Wednesday afternoon with Ross Mayfield and Brian Magierski.  There has been a lot of talk recently about framing the market and establishing a universal view of the semantics that surround the space.  I have a slide I’d like to invite the community to perhaps validate and improve on that I will be presenting Wednesday afternoon.  Barcamps are fun and interactive.  The best part is if you’re bored or a session’s not interesting, you can get up and walk out at any time.

Ollie Ollie Oxen Free!* Boston is Home Base for e20 Evangelists this Month.

picture-4Well, it’s that time of year again. The Enterprise 2.0 Conference is once again gearing up for an interesting week in Boston. All e20-loving fans and friends will be coming from all parts unknown to proselytize, share war stories, and re-energize for the year ahead.

The keynotes are exceptional this year. I’m really pleased we were able attract Matthew Fraser, co-author of one of my favorite 2.0 business books this year, “Throwing Sheep in the Boardroom: How Online Social Networking will Transform Your Life, Work, and World.” We also have favorites from last year include Evening in the Cloud, OpenEnterprise09, and one of the stars of last year’s event: the Lockheed-Martin case study duo.

I’m particularly interested in a few sessions. (In fact, I gave up all my speaking slots so I could attend other sessions!) One that I don’t want to miss is Lee Bryant’s “Transition Strategies for e20 Adoption.” Headshift is one of the really innovative boutique consultancies out there focusing nearly exclusively on introducing 2.0 to the enterprise. Another one I’m interested in is Amy Vicker’s “The Sharepoint Factor.” I helped Amy get this on the program, and I’m sure she won’t disappoint. If y’all don’t have a Sharepoint strategy, you’re going to be in for a rude awakening if you’re serious about large enterprise. I think Mr. tell-it-like-it-is, Peter Kim, is going to surprise with his “Does Social Media and Marketing Matter?” panel. That one will probably break Twitter. To be honest, there are so many great sessions this year, it’s difficult to narrow down my must-attend events. I asked Steve Wylie how the registration is going. Surprisingly, the conference is holding up very well against the economic downturn. Steve said the numbers of customers are consistent with last year’s attendance too.

Once again, I will be pitching in on Enterprise2Open. This is a barcamp-style event where everyone gets a chance to present or share their own experiences. Brian Magierski, my former colleague at nGenera will be there, along with Ross Mayfield of Socialtext. Both companies are sponsoring the barcamp and have serious street cred in discussing the challenges and opportunities with making 2.0 in-roads in large enterprises. Last year’s sessions were well-attended, and I think everyone got a lot out of the group discussions. If you have something you’d like to present, sign up at the Enterprise2Open wiki and promote your event.

I’m still waiting on details for the social calendar (parties, dinners, etc.). But, I saw the first tweetup today. About two dozen people have already signed up. You may want to sign up early for the social network associated with the conference at MyE2. This is also where you’ll access the back channel that was very useful last year.

*”Ollie Ollie Oxen Free!” is from the children’s game of hide and seek where the “it” player summons everyone back to base (essentially because they’ve given up, which is kinda how I feel this year…) 🙂