Working out Loud for a Better World – Part I

working out loudIt was about six years ago that the concept of “Working out Loud” started picking up traction in the blogosphere. It was an easy way to describe the contagious, fun way to work in a more transparent, generous, and authentic way.  Of course, you needed a platform to work out loud on, but the tribe who was following this new mode of corporate conversation, communication, and collaboration was already well aware of the power of enterprise social networks.

My friend, Bryce Williams of Eli Lilly, an inaugural member of The 2.0 Adoption Council and later a Change Agent as well, had attended a panel at the 2010 Enterprise 2.0 conference, and heard the term used loosely to describe this new phenomenon.  Bryce, a regular blogger, then remixed the phrase to create an entirely new way to look at working collaboratively in a large enterprise social network.  His original blog post describes his thinking.

Of course, the purpose of the Council in those days was to accelerate learning and sharing, so it wasn’t long before others started remixing and re-purposing what Bryce had started.  The most notable WoL champion today is my hero John Stepper who left his investment bank day job to strike out on his own mission to spread the love of Working out Loud to the ends of the earth.  John’s book, Working Out Loud: For a Better Career and Life has become the revered playbook for this fast-growing movement. (There’s a web site too.)

We’ve been saying in the Change Agents Worldwide network, that we can “feel the tide is turning.”  Last week was international #WOLweek, and while scanning the post-election news, I serendipitously stumbled upon this incredible photo on Twitter:

This 8 x 12 foot sign was literally affixed to an office building in Sri Lanka. Who would have imagined in those early days, circa 2009, that this could possibly result from a group of like-minded, random people who came together to improve the world with enterprise social networking technology?  I could.  

The big story behind the phenomenon of this worldwide movement is just starting to unfold. Of course, talk of a possible Slack IPO doesn’t hurt. But truthfully, Slack was late to this game (2013) and had been working somewhat independently of the community that fueled the organic adoption of social tools. The way had been paved by many that came before Slack took off.  For instance, McAfee’s seminal piece in MIT SMR is already a decade old.

I’m just as excited as ever about the possibility of enterprise social tools to improve life on the planet.  In fact, I kicked off my social impact startup, Big Mountain Data, using Yammer. Part II of this post is next that explains that.

Welcome to the future.

What is Your Network Telling You?

I caught up this week with Cai Kjaer whom I’ve known via the social web as one of the founders of Optimice.  We used Optimice at Change Agents Worldwide to map our core competencies within the network.  I’ve always been a big fan of Social Network Analysis (SNA), and feel we are leaving a lot of actionable information on the table when we don’t observe what is happening organically within our networks.  As just one example, ESN strategists spend a lot of time identifying who might be a good candidate to advocate for working socially, but a lot of this work is anecdotal, and champions are identified via word-of-mouth. Software can do this fairly easily once you map the activity on the network.

crossteamThe Optimice team has launched an analytics tool, SWOOP, that may help large networks reveal intelligence that is not intuitive or otherwise obvious.  The software platform is the result of over a decade’s worth of consulting mapping organizational networks. At present, the team is working with Yammer and Chatter networks, but they have plans to work with more large-scale ESNs.

For large enterprises that view the ESN as the foundation for culture change, quality improvement, and innovation, it’s more or less a no-brainer to employ a tool like SWOOP. Some of the ESNs already have fairly sophisticated analytics, or at least used to, last time I checked.  But Yammer, in particular, has experienced explosive growth now that it’s free with O365, and the analytics are really weak. Something like SWOOP has not been available to its large communities until now, AFAIK.

peeps
The good news around this software is there is a lot of interest in introducing the power of SNA to large enterprises, but there hasn’t been an easy way to do that without expensive, complicated consulting.  With SWOOP, at a low price/seat investment, you can immediately start “listening” to what your network is telling you. The power of SNA becomes more attractive when you can start identifying how your network can save you time and money.  It’s not just eye-candy, in other words. Kjaer likes to say, “Collaboration is a contact sport.” So true. When you can look at connections cross-organizationally, and see data that reflects the role individuals are playing within their groups, you have a guidepost, a key performance indicator of sorts. Moreover, the ESN starts to take advantage of the potential for “emergent” behaviors that got the original Enterprise 2.0 champions so excited. (Myself included.)

I will be watching this area with much interest.  I’ve already got some ideas of how SWOOP can make a difference among some successful ESN customers already.  If you want to give the platform a try, you can sign up for the company’s free benchmarking tool.  I’d love to hear your progress.

 

 

 

 

Are Social Practitioners and Evangelists Truly Different?

My friend, Alan Lepofsky, has always made this point, “Social people are different.  The rest of the world is not like us.” Ironically, Alan and I get into the most hair-splitting among our pro-social circle of friends, but I’ve come to understand he is absolutely right about this. “We” are a different breed.  The online spirit of generosity, kindness, sharing, transparency, a first-instinct of collaboration is unique to a small tribe that discovered and advocated for social technologies in the enterprise. When we try to introduce these tools to our friends, our family, new clients, other colleagues, it falls flat.  It’s “2.0 adoption” all over again. It’s made me wonder if we truly are different. Are our brains wired differently?  I’d love to test this with a social scientist. My hypothesis is we have a “giving” gene.

My French friend, Cecil Dijoux, whom I’ve come to know via the social web apparently sees the same phenomenon.  In this video, he refers to us as “Asbergers” which he picked up from the Silicon Valley HBO series where it was meant to be “weird.” Of course, Asberger’s is a serious condition on the Autism spectrum, but I grok the sentiment. “We recognize each other by the way we think and talk.”

It’s unusual to want to change the world, or to pursue a purpose with passion at work. It’s counter-intuitive to behave in a way that benefits a group vs. our own self-interest (exclusively).

I’ve always believed there were more of “us” than “them” if only we could get the message out to the rest of the world about the freedom and joys of working socially. Effectively, once you start working this way, it changes your worldview. You become more empathetic, less self-serving. Lately, I’ve become cynical. I never thought I’d lose my faith in humanity to do the right thing, but as the years go by, the more I think I simply just want to connect to the other “giving gene” people.

If you know what I’m talking to about, let’s connect. We may not be able to change the rest of them, but if we add more nodes to our team, we will have meshed together our own social network of like-minded, giving people. And that’s a beautiful thing.

The Power of Community Comes to Life at SAP’s TechEd

marilyn and craig
Marilyn Pratt and Craig Cmehil, both SAP rock stars, embody the spirit of SAP TechEd.

Walking down one of the cavernous halls at the Palazzo hotel in Las Vegas, we approached one of my Enterprise Irregular (EI) colleagues, David Dobrin.  Dobrin looked surprised to see me and said, “What are you doing here?”  I said, “I’m here to learn!”

Yes, I attended my first SAP TechEd this week and this is where learning happens.  TechEd is in four cities around the world this year: Shanghai: March 13–14, 2014Las Vegas: October 20–24, 2014Berlin: November 11–13, 2014 and Bangalore: March 11–13, 2015.  An “elder” explained to me that TechEd is the physical manifestation of the online community that lives 24/7 around the world in SAP’s SCN community.  The earliest form of SAP’s SCN was launched in 2002.  The community has shape-shifted over the years to become the glue that ties together customers, mentors, evangelists, partners, and every member of the SAP ecosystem.

I was encouraged to attend TechEd by everyone’s favorite community host and star community advocate, Marilyn Pratt.  Between Marilyn and another one of my EI brethren, Craig Cmehil, the inimitable SAP evangelist, I knew I’d be in good hands to learn as much as possible from the community who turns out for SAP TechEd.  As a newbie to the space, my challenge for this trip was to get a better understanding of all things big data and data science.  My hosts, Mike Prosceno and Andrea Kaufmann did a fantastic job lining me up with SAP experts with whom I could share ideas and get a better understanding of how SAP was solving customer problems with big data via its HANA platform.

So what did I learn?

On Tuesday, I tagged along with Marilyn who was introducing Megan McGuire, lead for Médecins Sans Frontières/Doctors Without Borders (MSF)‘s new eHealth Unit, to various individuals and groups within the SAP community. The goal was to see team2 how SAP’s technology could further assist McGuire in her ambitious aim to provide timely, accurate information, monitoring, and accessibility for all MSF projects in 26 countries.  The challenges associated with data collection, language differences, data formats, even stable connectivity in remote regions all complicate MSF’s goals of going “digital.”  In understanding the complexity of the work MSF set out to achieve, I could see easily how this could translate to any large organization.  What was particularly interesting to me in the MSF approach was its emphasis on design thinking to frame the approach.  MSF’s strategy was designed in collaboration with ThoughtWorks which has an emphasis on disruptive technology for social good and change.  In the evening, McGuire was treated to the talents of about 75 SAP developers who formed teams and participated in a 4-hour data visualization challenge using MSF data and SAP’s Lumira data visualization tool.  Although I didn’t participate on a team, I was encouraged by how quickly the teams – many of whom had never used SAP’s Lumira – were able to start finding insights in the data.  Again, getting a real-time view into the challenges associated with data formats provided a number of teaching moments.

On Wednesday,  I met with several SAP experts and customers who were all taking advantage of the HANA platform.  One of the most interesting was Enakshi Singh, a neuroscientist, who is working with Stanford University on Genome research.  Singh told me that with SAP HANA, researchers at the Stanford School of Medicine are able to collapse the time to analyze large genome variant data from days to minutes and even seconds. The speed of the platform is accelerating learning and new discoveries around the world in the important work related to understanding the human genome.  I also met with Byron Banks, another one of SAP’s big data experts.  Banks and I discussed some of the challenges associated with what I’m aiming to do with Big Mountain Data.  He was generous with his insights and it was obvious to me how much commercial application of big data and data science can be applied directly to solving some of society’s greatest challenges.  I found the same spirit of generous giving at a luncheon hosted by Moya Watson, another SAP Mentor.  Moya gathered a number of SAP friends and fans (customers) who are interested in advancing technology for social good.  The discussion was exhilarating  and chock full of great ideas.

duke appFinally, I met with an enthusiastic team from Duke University who’ve created a real-time app to collect and present stats related to the famed Men’s Duke Basketball team.  With help from NTT Data, Duke’s athletic department was able to complete a “passion project” begun by a former Duke employee who aggregated all Men’s basketball data dating back from the early 1900s.  The project resulted in the first fan-facing data visualization and analytics tool in collegiate-level athletics. All the data is stored in the HANA cloud and presented via SAP’s Design Studio which was deployed natively on HANA.  The team’s project, which goes by the hashtag: #DukeMBBStats, will launch November 14, just in time for the new season.

When thinking about the SAP TechEd experience, it occurred to me how valuable an asset the SAP SCN community is to SAP’s business.  In the cacophony of over 7,000 visitors to the show, the attendees seemed to all “know each other”  in that way only a strong community can bond individuals.  The community creates an experience with the SAP brand that enriches professional development, loyalty, and spurs innovation.  Where SAPPHIRE, which I have attended many times, focuses on new SAP announcements and a concerted effort to connect with customers, SAP TechEd is an event by the SAP community for the SAP community. It was difficult to tell who was an SAP employee, a partner, or a customer.  It was just a blur of passionate people sharing and learning from their friends and colleagues.

The best lesson I learned in Las Vegas?  This will not be my last TechEd.

 

 

 

 

Social Business: Pining for the Fjords!

“I’ll tell you what’s wrong with it…  It’s dead!”

So, which is it dead or not dead?   There is so much confusion in the market about what “Social Business” is, it might as well be a dead parrot (too).  And there is no shortage of people who come at this conversation with a perspective that simply adds more confusion based on their orientation or specific economic agenda.

No one knows this struggle better than I.  I had lost the battle to preserve “Social Business” for its original owner, Muhammad Yunus, who by-the-way is trying to solve global poverty and a Nobel Peace Prize winner, sometime in 2009 in discussions with the social cognoscenti.  My former employer and friends at the Dachis Group had settled on repurposing Social Business to describe the evolving phenomenon, and after I was acquired, I too fell in line eventually rebranding the Council I had created for early adopters of Enterprise 2.0 to become “The Social Business Council.”*   I think the goal had always been to create a singular view for the market, and I supported the direction.  But, even as I was leaving Dachis Group in the summer of 2012, we took a pulse to see how many of the early adopters had fully integrated their internal social collaboration initiatives (collaboration and learning) with their external social media marketing initiatives (sales and marketing), and wished we hadn’t asked.  I knew the number would not be high, but I was literally shocked to see the response was nearly zero.  The actual number was 4%.   The number was so startling that when I presented it at a Jive user’s group meeting here in Texas, people were somewhat alarmed.  So, I repurposed the figure in the report to reflect how many people said they had plans to do it, but currently had not done it.

planets

The reality that surrounds this issue is we are really talking about two different planets that share the same language based on the principles of the early web 2.0 phenomenon and open web.  But, anyone who’s played in both these camps will readily acknowledge that a digital strategist or VP of Consumer Strategy has no idea what social collaboration is inside the enterprise and most likely spends his/her entire day in email, teleconferences, meetings, and ppt.  And, someone who’s running an internal enterprise social network has no idea who the top players are in SMMS (or what that acronym even means).  The problem is becoming somewhat unwieldy, however, because people who do not know better can easily confuse expertise in one area with the other.  Some of the senior enterprise folks in our network are facing career track issues with this right now.  Further, there’s now evidence of attempts at rationalization taking place, trying to shoe-horn the whole shebang into a singular phenomenon.  Nice try, and if it leads to changing the world, we’re for it.

One of our Change Agents, Richard Martin, pointed out that Nilofer Merchant side-stepped the issue quite neatly in her book 11 Rules for Creating Value in the Social Era: “You might wonder why I’m not using Enterprise 2.0 (E2.0) or social business (#socbiz) terminology. Enterprise 2.0 primarily focused on the tools necessary to create information flow, based on the idea that we can do better if we share information freely. Social business (#socbiz) was a term first created by Muhammed Yunus, but more recently has been a popular way to describe the way companies function and generate value for all the constituents (stakeholders, employees, customers, partners, suppliers)—the idea being that we add a social overlay to the existing structural framework. Here, I pose a new question with the notion of Social Era: in what ways can we structure things entirely differently to create more value in the context of our times, to be fast to market, to be fluid in mind-set, to be flexible in how we organize, deliver, and create value?”

She nails it in that “new” question.

We’ll be talking about some of those answers in an upcoming webinar we are doing next week in cooperation with our sponsor partner, Socialcast by VMware. The webinar will provide a reality check on where social is today, but more importantly, will talk about the underlying trends that are driving enterprise-sized businesses to become more network-based and adaptable.  You’ll have the pleasure of listening to thought leaders Simon Terry and Harold Jarche share their insights on why social matters now more than ever before.   Simon will explain how we got here, what the problem is in the market, and Harold will explain ways we can begin to address these problems today.  We’ll cover a few case studies and have lots of time to do Q&A with webinar participants, so please sign up and join us.  We look forward to your participation.

Webinar: Moving Forward with Social Collaboration
Date:  December 12, 2013
Time: 11:00 a.m. EST

 

This webinar kicks off a series of projects we’ll be doing with Socialcast to educate the market.   We have a lot more in store as we roll into 2014 too.  As always, thanks for your support for the great work we’re doing at Change Agents Worldwide.  You can support us by tweeting (@chagww and #caww) about us, liking us on Facebook, following on on G+, joining our public community on G+, and following our updates on LinkedIn.  Of course, don’t be shy about joining us as well.  Things are going to change in 2014 for new members, so if you’ve been considering joining, now would be a good time.

Last thing –  Deloitte and MIT Sloan Management Review are running a fairly good survey on trying to get to the bottom of some of these issues and to mitigate some confusion in the market.  I highly recommend you complete the questionnaire.   We’re also very excited about Change Agent Jane McConnell’s Digital Workplace results which will be out in early 2014, as well.

See you next Thursday!  And, as always, interested in your comments.

 

*Sadly, one thing is deader than a dead parrot: The Social Business Council.  Dachis Group shut it down this month.  It was a great resource for many early adopters and fans, and its legend lives on in the halls of Wikipedia if you’d like to update the page.

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WIIFM on Working Socially?

Let’s be honest: change bites!  Most people do not like change.  Change brings uncertainty, a loss of security and control, a fleeting feeling of helplessness, and even panic.  Helping large organizations embrace disruptive change is a tall order.  What’s needed are roadmaps, play books, guidance, intelligence, patience, and a little inspiration.  But, change can be positive.  And, guess what?  If done correctly, it can be painless and enjoyable especially when you’re working with social software.

To that end, Change Agents Worldwide offers a variety of services to help companies make this transition.  We do it in a unique, network-based, new economy model.  Today, we’re announcing our first group project.  We partnered to help Salesforce’s Chatter team explain the “WIIFM” (What’s In It For Me?) of working socially on an enterprise social network.  So many of us are used to the benefits of working socially, but it’s still a foreign concept to much of the working world.  Part of our charter is to enlighten employees on the benefits of working in a new way.  Adoption is still an issue for most social collaboration vendors, and as Change Agents, we want to fix that.  We are experts in this, and we believe an understanding of social networks is core to the future of business.

Take a look at the creative tools we helped create for the Chatter team under the tutelage of the fabulous Maria Ogneva.  Maria is one of the most knowledgeable social collaboration professionals in the business.  We worked very closely with Maria and our amazing creative and brilliant friends at The Tremendousness Collective to create this animated video and accompanying infographic.  Also, a hat tip to our Change Agent Bryce Williams who coined, “Work out Loud.”

Enjoy!

 

http://www.youtube.com/watch?v=NRYQRj-ZGg4

 

Download the infographic here: