I had a great career before the Internet blessed me with a second career. This second career was paved with a free tool we now know as blogging. The 300 or so posts that constituted the ITSinsider blog tracked my progress, and enabled me to emerge as a leading voice in the Enterprise 2.0 community of thinkers and activists.
I wanted to preserve the names, dates, the history of this era so we created a book series of these blog posts. You can buy them on Amazon. They’re available in paperback or on Kindle.
It might be useful some day for some researcher or grad student, so the link to the Amazon page is here.
It was an exciting era to be involved in tech– an optimistic and positive decade where a large, connected network of passionate individuals were interested in making a difference in the world. I was thrilled to be part of it.
Enterprise 2.0 was launched in the spring of 2006 as a result of Andrew McAfee’s case study interviews in 2005 on Dresdner Kleinwort Wasserstein (DrKW), an investment bank in London. The story unfolded after he and his team studied the work of J.P. Rangaswami, who was then Global CIO of the bank. It’s sometimes surprising to me when I realize how much has changed since those early days. For starters, the technology foundation of the DrKW case study was wikis (Socialtext), blogs (b2evolution), and messaging software (MindAlign). Of these three, only Socialtext is what I would consider top-of-mind in the E20 sector (and the company’s software has extended well beyond an enterprise wiki.) J.P. Rangaswami even left DrKW and has successively mastered several positions at BT where he is now Chief Scientist.
In short, Enterprise 2.0 is maturing. It’s high time for a new series of case studies. This week, McAfee (today, speaking at SXSW) and I are announcing The 2.0 Adoption Council and MIT’s Center for Digital Business will be co-producing a series of case studies that explore the modern dynamics driving the 2.0 phenomenon in a sampling of large enterprises. We’ve identified the following themes that are present in most initiatives:
Innovation: Leveraging collaboration and social activity to spur discovery, idea generation, and breakthroughs for the organization or customers
Time-to-Market: Accelerating the time to bring products/services to market by collapsing artificial silos/boundaries and time zones
Cultural Reinvention: Using the philosophies of 2.0 to reshape the organizational DNA, embracing transparency, collaboration, trust, and authenticity
Visibility: To provide a real-time view into operations and business process by connecting people and ideas.
Cost Reduction: Substituting more agile, lightweight tools for connecting and sharing that are easier to manage and significantly reduce operational cost.
Knowledge-sharing: Harvesting institutional knowledge of the enterprise for the purposes of retaining it, exposing it and providing easy access to it.
Expertise location: Indexing and surfacing hidden and known talent in the Enterprise.
Productivity improvement: Providing socio-collaborative tools to the workforce for measurable gains in productivity.
Talent Retention: Providing tools that add to workplace satisfaction and positive employee work experience, especially germane to retaining GenX and GenY talent.
Each case study, written in a detailed contextual narrative, will highlight at least one of these themes. Our goal is to produce approximately a dozen solid case studies from different industry sectors. We will be delving into the business rationale for each case, its particular adoption strategy and status, as well as the expected business results. We hope to be able to discuss the progress on these case studies at the Enterprise 2.0 conference in mid-June. As soon as I have secured our sponsor commitments, work will begin immediately.
If you have suggestions for the case study series, I’d love to hear them.
Last fall, we announced our 2.0 Adoption Index Prediction Market. The market is a partnership between the 2.0 Adoption Council and Crowdcast.* We are tapping into the knowledge of E2.0 experts and evangelists to crowdsource predictions and insights about the adoption of 2.0 technologies within organizations. This is addressing a need we’ve heard many times – that it’s challenging to obtain accurate data about where Enterprise 2.0 is heading.
The forecasts in the Prediction Market will be “closed” based on a select sub-set of data from the 2.0 Adoption Council’s twice yearly member survey – the next survey will be conducted in May 2010. Participants can bet on forecasts until March 31. The results will be announced during the Enterprise 2.0 Conference in Boston from June 14-17.
Now Announcing Prizes for e20 Fans and Friends
Some dedicated supporters of the E2.0 community have generously donated prizes.
The player in 1st place after we close the forecasts (May 2010) will win a private breakfast at the Boston conference with Dion Hinchcliffe, an internationally recognized business strategist and enterprise architect with an extensive track record of building enterprise-class solutions with clients in the Fortune 500, federal government, and Internet startup community.
The player in 2nd place after we close the forecasts (May 2010) will win a beer with Andy McAfee during the E2.0 Conference in Boston. Andy coined the phrase “Enterprise 2.0” in his 2006 Sloan Management Review article “Enterprise 2.0: The Dawn of Emergent Collaboration.” Andy’s an MIT professor, writes a popular blog about Enterprise 2.0, and is quite the beer connoisseur.
The 2.0 Adoption Council is experimenting with a range of new market ideas that leverage the power of the social web. The 2.0 thinking surrounding network effects, scale, voluntary collaboration, free (as a business model), and social performance/productivity improvements are just a sample of some of the drivers that have made the Council thrive. Much of these attributes are present in a new concept described recently by John Hagel and John Seely Brown as, “The Collaboration Curve.” Specifically the authors point out, “The more participants–and interactions between those participants–you add to a carefully designed and nurtured environment, the more the rate of performance improvement goes up.” Hagel also describes on his Edge Perspectives blog the move away from a transaction-based economy to a trust-based relationship economy. He refers to as this as a “passionate community.” His words:
In sharp contrast, passion holds the key to creating and shaping relationships that will help us thrive in a rapidly changing world. It motivates even the shyest of us to reach out and connect with others in ways that become catalysts for creativity and growth. Passion fosters a uniquely strong and productive bond that provides both the stability and stimulus needed to continue to grow and succeed in a constantly changing world.
What Hagel is describing is present in the Council today. Simply look no further than the comments from the members themselves on my LinkedIn profile and our testimonials. With this passion, comes business opportunity. The combined intelligence of our early adopter 2.0 membership has become a no-brainer target for vendors interested in harvesting the group wisdom of these world class customers. To that end, we are proud to announce today we have entered into an innovative co-creation research relationship with SAP. SAP announced its 12Sprints public beta today. It’s important to note that 12Sprints is not typical social/collaboration software, but rather a a SaaS-based, goal-oriented, collaborative decision-making tool that incorporates social features such as activity streams, presence, and profile data. The objective for 12Sprints is to draw enterprise data into a conversation where it can be discussed, analyzed, and openly decided upon by geographically dispersed team members.
Although I’ve often been critical of SAP in the 2.0 arena, I’ve always marveled at the “engine” that drives global business on the SAP platform. This first step toward bridging that gap between the core business processes that make the trains run on time and a front-end of 2.0 capability (including integration with various popular 2.0 tools) is a welcome advancement in the maturation of the market. Further, it’s particularly encouraging that SAP would choose the Council to partner on the co-development of this strategic new direction for its blue chip customer base. It represents an unmistakable endorsement and recognition for our business model, the power of our membership, and the promise of innovative alliances to reshape how products get to market.
Below is a Skypecast I did informally last week with SAP SVP Marge Breya that discusses trends in 2.0 adoption and the nature of our relationship.
It’s that time of year again and everyone in the USA has Super Bowl Sunday on their minds. It occurred to me that common penalties in American football have a lot in common with penalties for rolling out an Enterprise 2.0 strategy and deployment.
Here’s a quick chalk talk for e20 evangelists everywhere who are trying to move the ball downfield in their organization. Enjoy.
Enterprise 2.0 is maturing, but most practitioners (even veteran players whom we could classify as “innovators”) agree that the opportunity for Enterprise 2.0 is still in its infancy. I saw affirmation of that today on member Laurie Buscek‘s post this morning, “Enterprise 2.0 Candy Store.”
The good news is there are many, many more Enterprises moving forward with pilots, plans, strategic planning than ever before. The Council is up to 148 members with a couple dozen more in the queue for on-ramping. All members in the Council are in some stage of planning and/or roll out. Because this group represents some of the most progressive early adopters on the planet, I am spending a lot of time this year exposing lessons learned from this collective intelligence. In this way, everyone– customers, vendors, industry watchers and partners can benefit from the insights of these early pioneers.
In that spirit, we are launching our first public webinar series this week. Sponsored by industry leader Newsgator, eight of our members will be presenting their particular experiences with 2.0 adoption strategy and deployment for their company. These presentations are meant to inform and, in some ways, inspire others who are struggling with the difficulties of bringing such radical concepts and practices to traditional organizations.
We left a lot of time on the agenda for Q&A, so please attend the webinars and get your questions answered first hand from these expert practitioners. Signup information for the webinar is here. We already have over 300 signed up for our kickoff this Thursday, but I wanted to make sure the e20 community is aware of the webinar series, as well.
After each webinar concludes, we will post the deck on slideshare, as well as a recording of the webinar for the benefit of the community. I hope to see you all online Thursday.