ITSinsider is Heading to… Paper.

Early this morning around 3am,  in the throes of insomnia, I finished listening to Ed Snowden’s interview with Kara Swisher. It was one of the many interviews he’s been giving about his new book, “Permanent Record.” Like Swisher, I honed in on his “romantic” attachment to the early Internet and what the space meant to him as a young adolescent, and perhaps what he still thinks it can be today, presumably, if people will just do the right thing and stop using their power for no good.

Oy. Good luck with that. I’m on #TeamSnowden at least in the same way Swisher is. At the very least, he succeeded in ratcheting up my interest in reading his book.

I started the ITSinsider blog in January 2006. To refresh your memories, that was before the first iPhone release. I had no idea what I was going to write about, nor did I have any idea what a blog was or how to do it. I only knew I had to write my way into remaking a career for myself after being a stay-at-home Mom for five years. Being out of the technology field for five years was like being in a cave for 50 years. The catch-up factor was ~10x. I struggled to become relevant in those early days. But, eventually I did. It’s amusing to read how I did that in the early entries on this blog.*

I found my footing in the dawn of the web 2.0 phenomenon that morphed into the “enterprise 2.0” movement. I’d like to think I helped shape that movement. Like the young Snowden, I had an idealistic, altruistic belief in the goodness of decent people to share and collaborate for a better world.  I encouraged hundreds of corporate professionals to attempt to “#changetheworldFTW.”** In their own ways, they did. I have receipts.

My former colleague and friend, Dion Hinchcliffe, recently presented at a digital workforce conference and announced to his audience that, “For the first time in human history, we are all connected.” And more importantly, he noted this milestone as, “An Unprecedented Power of Incalculable Value.”

I could not agree more with Dion. But maybe not for the same reason. I love seeing the enthusiasm on the social web for all things “digital workplace.” I love seeing my friends making inroads with these revolutionary concepts including collaboration, transparency, trust, and breaking down silos.

From the very beginning, although I believed that these new tools and philosophies would lead to accelerated innovation and profitability, privately I always hoped greater transparency would deliver a greater sense of responsibility. I hoped that as professionals had more views and access into the goings-on of the corporate machine, they’d begin to question upper level management decisions and their personal role in any harm their companies were committing in the pursuit of profit. That twang of guilt is the seed of real systemic change. In this way, I think about Snowden and other whistleblowers who’ve come forward.

More recently, I enjoyed learning that the employees of Facebook are using its social collaboration network, Facebook Workplace, to voice their dissent over the company’s policy to allow false advertising on its platform.

The Internet of 2019 headed into 2020 is a far different place than when I first wrote about it in 1984. The best education that came from those decades of web maturity was not learning about the technology, it was learning about humanity. It revealed who we are. The good, bad, and the ugly.

I’m no longer an “insider” in tech. I’m very much an outsider. I’m grateful to the field of technology for my long-tenured career and the many adventures it afforded me. This blog will now retire and, ironically, turn from 1s and 0s to paper. I will create a volume of books out of the 125K words of this blog, so I have a permanent record of this exciting and important second wave of my career. I’ll put it on my bookshelf and look at it from time to time. Of course, you can buy a copy if you’d like.

Thanks for being a reader these many years. I’ve enjoyed writing for you here. You can find me writing today on Medium and on my personal blog. If you want the brave stuff, I’m writing on Patreon now too. I’m not writing about tech, but I’ll still be writing for many more years to come.

Namaste.


*In reviewing my early posts, I realize I have a lot of men to thank for my comeback in tech. That’s a tough circle to square. I highly recommend every woman in tech my age near retirement read Danah Boyd’s Great Reckoning speech. In the ways I was complicit and aligned with the patriarchy in tech to advance my career, I have regrets. I’m with Danah. Let’s change the norms.

**That’s change the world for the win.  A win for humanity, ‘k guys?

The Smart Infrastructure of the Future Hinges on Smart Partnerships

Last week I attended a Data Science Summit at the University of Central Florida (UCF).  The day merged two of my favorite topics: Smart Cities and Data Science. It was the final event in a series held by the Southern Data Science Conference.

The event opened with a partnership announcement by longtime partner Siemens. The technology company committed to over $1 million in in-kind hardware, software, and expertise to build out capabilities to the UCF Smart Infrastructure Data Analytics Lab and will incorporate the existing Siemens’ Digital Grid Lab.

“There’s a definite synergy between buildings and the grid, as seen with energy becoming more decentralized and buildings assuming more of a prosumer role,” said Mike Carlson, President of Siemens Digital Grid – North America. “The opportunity to take what we are already doing with UCF related to grid digitalization and combine supply and demand in coordination with technology for building automation will make this a benchmark program for Siemens.”

Through the Smart Infrastructure Data Analytics Lab, Siemens will leverage data through machine learning, real-time analytics and artificial intelligence to help automate certain processes to be initiated by building systems whenever possible.

Dave Hopping, President, Siemens Building Technologies and Dr. Michael Georgiopoulos, Dean, UCF College of Engineering and Computer Science

The UCF students and faculty will have the opportunity to experiment with various aspects of smart building infrastructure with real-world implications. For Siemens, the benefits are abundant in research, application, and ready-made talent pools.

UCF is known for its partnerships with industry. The relationship with Siemens goes back three decades, and has been a successful partnership resulting in Orlando’s national reputation as a leader in sustainability.

In the fall of 2017, Siemens provided UCF with an in-kind grant of product lifecycle management software with a commercial value of $68 million, one of the the largest grants in university history.

 

 

I, For One, Welcome our New Social Data Overlords


Historically, the trouble I’ve always had with social media was the precision deficit surrounding the interpretation of its influence.  It always seemed to me that if you could get, say, Chris Brogan to talk about anything, you were successful with social media.  Okay, maybe that’s an exaggeration, and social media has really never been my area of expertise in the spectrum of all social business.  Readers of this blog know I focus more on the internal enterprise side of social business.  Because, well, it is more rational maybe?  See my coverage of my first SXSW Interactive.

BUT…

Before I got back into the technology sector in the 90s, I spent a solid few years in the Advertising business.  And not digital or online advertising (it didn’t exist yet). In the real Advertising (TV/Broadcast/Print) world. (With a capital A.)  Think of it as Mad Men for Yuppies (late 80s).  I entered the ad world as an Account Executive on the IBM account. The agency I joined, LGFE, was a boutique outfit, a part of JWT.  We had 100% of the IBM business.  In 1980 dollars, we had a $160M annual media budget for IBM and it comprised the lion’s share of the agency’s billings.  The agency was best known for two things: 1. its launch of the IBM PC and 2. its famous Executive “breakaway” which literally made Advertising history.  But those are great stories for another day.  Like most LGFE employees after the breakaway, I skedaddled my way down Madison Avenue to a new position with Ogilvy & Mather where I helped teach our Creatives about the Unix operating system.  Again, great stories for another day, another blog.  I just wanted to establish a little Mad Street Cred before I get to the heart of this post.

When I think about the burgeoning world of social media, I compare its trends and “findings” with what we were doing 30 years ago in Advertising. Even back then, for all the hoopla, big expense accounts, private limos, and 5-star hotels, Advertising was pretty serious stuff.  It was all about the numbers. (We all thanked the technology gods for Lotus 1-2-3.)  Campaigns that strove to cultivate an emotional connection to a brand were paid for by executives who wanted to see stone cold returns on their investment.  And, I’m going way out on a limb here, after 30 years I’m pretty sure that hasn’t changed.  In fact, the pressure to deliver results from media spend is probably more fierce than ever considering the fracturing of a traditional media landscape that was fairly easy to manipulate in the old days before the Internet and mobile technology.

So fast forward to 2011. No, 2010.  Erik Huddleston joined Dachis Group as CTO. When Erik first arrived, I wasn’t sure what he was going to do.  Get our wifi working in the office or something.  But, the next thing I knew, Erik was presenting at Defrag, whaaa? and young men in black tee shirts that said, “Hadoop” started skulking around the office.   I finally got briefed on what this little dream team was working on buried away in remote locations around the world, and I was kinda blown away.

A beginning step in that effort is announced today for public consumption.  Erik’s team has built a platform that crunches hundreds of millions of data points in near real time to deliver a view on how social a given company is –  how they compare to their industry, their competitors – broken down as best in class by company, subsidiary, geography, department and brand. Culling from APIs, data buys, data partnerships, page scrapes, crowd-sourced data, company contributions, and our own internal data team, we now offer the Social Business Index (SBI) to anyone who wants to get a view into how your company’s brand is performing on the social web.  Over 100 leading companies participated in the early access program to get the data refined and help develop useful insights for its use.  The SBI offers insights for 26,000 brands from over 20,000 companies by analyzing over 100 million social accounts world wide, and hundreds of millions of other sources.

Again, the SBI is simply a lightweight lens on a massive platform that is compiling ground-breaking social data analytics and analysis.  The SBI is free for the companies covered and anyone can sign up to see how your brand is doing at www.socialbusinessindex.com.


This first effort is just a taste of what is coming.  Big data will yield something that has been inconveniently missing in marketing on a large scale: evidence-based marketing with business outcomes correlated to measurable metrics. Internet marketers have done a great job with what’s known as performance marketing, but with the advent of big data, marketing spend can be targeted with much greater precision and brands can engage meaningfully in near real time. In fact, interactive advertising has finally matched broadcast TV spend.  Forrester recently reported that, “By 2016, advertisers will spend $77 billion on interactive marketing – as much as they do on television today.”

This post is a departure from what I typically cover regarding the Enterprise 2.0 sector, but I’m extremely excited about this work.  On the road map is deep analysis into workforce/partner/supplier engagement, so the relevance for the enterprise is huge.  Even having this type of brand intelligence will impact internal operations in many ways.  Agile companies who can react quickly, will be competitive winners in their categories.

If Dachis Group is known only for its BSD (Big Social Data), then I am totally cool with that.  Being first to market with real ROI on social is sweet, and will go far to relegate the buzzfest of social media 1.0 to the history books.