What's Next in Tech
Well, although the Enterprise Irregular bloggers have been giving Google a hard time lately, particularly Josh who thinks Google is the next evil empire, I am just not feelin’ the, um, hate? Maybe it’s because I’m gearing up for the upcoming Office 2.0 conference, which is slated to sell out this weekend at 550 attendees– all interested in Google-esque business models and practices.
In the spirit of joie de online vivre, I leave you with this:
See you at Office 2.0! 🙂
Austin is great for a lot of things, but at the top of my list has always been SXSW. I submitted a panel idea and have recently been notified that the “panel picker” is up. As there are hundreds of submissions, each panel needs its own personal promotion, I guess. This panel, “Mashups: War Stories from the Trenches” was an idea I thought would be cool coming out of mashup camp. I asked David Berlind if he would agree to moderate the panel, and he said he would. If you’re so inclined to give us a comment or a generous multi-star vote, that would be terrific.
In true 2.0 form, the conference organizers for the Enterprise 2.0 track team have been collaborating around the world, assembling an A-list of early adopters on Enterprise 2.0, evangelists, and visionary entrepreneurs. Using Skype, IM, wikis, and the occasional email, we have been able to bring together a terrific team of speakers from three continents.
Ismael will be posting the agenda sometime in the next 24 hours, and some of the invited speakers are not yet confirmed, but I wanted to start getting the word out about what we have going on on our side of the house (there is a mobility track running concurrently with the Enterprise 2.0 track).
I already blogged about the dynamic duo Gavin/Revell Show which will open the conference track on Day One. This presentation will set the agenda for much of what will be discussed at the remainder of the two days of the conference, as these guys were early into the Enterprise 2.0 game. As Ismael is interested in focusing this year specifically on customer issues, the Pfizer case study will cover the gamut of early adoption issues. I don’t know exactly what these guys will present, but if my hunch is correct, you may want to bring ear plugs to soften the sound effects of their presentation. 🙂
We also looked hard at what is happening in the social media space in the enterprise. We are still trying to put this together, but our intention is to have Facebook, Ning, Plaxo, and LinkedIn together on a panel moderated by Shel Israel. Shel has agreed, and we’re slowly signing up the vendors… I’m particularly excited about this one. Please start formulating your questions for this panel. Remember, you’ll be able to send your questions directly to the panel via your iPhone…
Like Andy McAfee says, “It’s not (just) the technology.” Culture, culture, culture is the new barometer for success with Enterprise 2.0. But cultural changes can be painful especially within a large enterprise. Some argue they are too disruptive to be effective and that hierarchical systems work for a reason. We put together an expert panel on Culture in the Enterprise to discuss these larger issues. Similarly, we will have a Customer Panel who will share real war stories from the trenches. From investment banks to pharmaceuticals to manufacturers, hear first hand from evangelists and practitioners what’s working and what’s not.
Day Two begins with a presentation by Adam Carson who has been on a mission to bring Enterprise 2.0 to Morgan Stanley. Adam’s story took some interesting twists and turns this year. Everyone will find something they can relate to in Adam’s presentation. Then, coming from half-way around the world will be Stephen Collins who has done some of the best slideshare presentations I’ve seen on Enterprise 2.0 this year. Steve will present “Knowledge Worker 2.0.” Who is the KW2.0? It’s you.
This year’s new collaboration tool is mindmapping. We included a session on the power of visual collaboration. This panel will explain this powerful new collaborative tool and how to employ it within the enterprise. Finally, still pending confirmation, we hope to have Dion Hinchcliffe give us a wrap-up of the state-of-the-market in Enterprise 2.0 and then lead a panel on company-sponsored user communities such as SAP’s Software Developer Network (SDN). Other user communities we are recruiting include Sony, Webex, and Atlassian. If you have a large user community and would like to be on this panel, please let us know.
These sessions may change as we near the conference date, but this is what we have planned thus far. Keep checking the Office 2.0 site for Ismael’s posting of the conference track agenda.
So, I’ve been using Plaxo for a long time now. Probably years? I dunno. When did they launch? I seem to remember always having my contacts online with Plaxo in recent years. It’s always been handly to have an online database of my contacts. Plus, I really like the user-generated, self-maintenance of my personal contact database. Makes life really easy for people who never getting around to digital housekeeping. I guess LinkedIn is the same idea, but Plaxo has always been a nice convenience for me, but something I would have filed in the “personal productivity” category of life’s niceties. Kind of like a Swiffer or my Polaris.
But, all that is changing. Little Plaxo may be the engine that just could give Facebook a run for its market dominance. I know I’m not the only one who thinks so. I saw this piece on Wired today, “Slap in the Facebook: It’s Time for Social Networks to Open up.” It was also picked up by Tom Regan, an NPR blogger, here. And I’ve already blogged about the impression Plaxo made out at mashup camp with its 3.0 release demo.
What I really like so far about the Plaxo platform is the sensible approach to the nonsensible “friending” silliness of Facebook. For instance, our HR leadership at BSG Alliance has a hard time embracing Facebook as a serious social networking platform when new employees and customers are faced with choices such as these (see screen shot):
And try as hard as I might to convince others that Facebook really is for business, “REALLY GUYS!”, screen shots emailed around the company like this don’t help my case much. So, I have to concede that, yes, Facebook still has a way to go before we can allow it into the realm of real corporate power, quiet dignity, and serious prestige that comes with the territory of selling to the F500.
So, Plaxo, which did not start its business plan in a college dorm room majoring in party photos, approached the social networking exercise the way business people actually are networking. Basically in three large buckets: Business, Friends (real friends), and Family. Perfect.
Taking a page out of David Weinberger’s, “Everything is Miscellaneous” perhaps, we all can probably sort everyone we know into those three categories if we had to and add some to both or all three depending on how relationships change in our lives over time. Plaxo starts with the whole “mess” (in Weinberger’s terms), and we customize the sort from what we have already– if you’re already a Plaxo user, that is. I guess it’s even easier if you’re not a Plaxo user, you can start fresh.
The only major issue I had with assigning categories to my existing contacts is there are so darn many of them after these years. I emailed Joseph Smarr (the Plaxo Architect from the video on my blog) and asked him if there was any way to group categorize contacts. He said, “We’re working on it…”
Look how easy they make it to connect to your “friends.” In this case, I’m sending an invite to Craig Cmehil who is already in my Plaxo network. Once I connect to Craig as a Business contact, I can isolate his feeds (blog posts, videos, twitter posts, delicious posts, and whatever else Craig is doing online that he cares to share with me and others) to my business network. Now, we are getting closer to a practical social networking tool for the Enterprise. Although, admittedly, it will be difficult to break the Facebook addiction.
Try the new Pulse on Plaxo. I’m curious what the reaction is going to be.
There is no better Enterprise 2.0 Case Study than the story of Charlie and his viral travel throughout the Enterprise 2.0 worldwide community (tens of thousands have viewed the show on slideshare and many more have forwarded it to friends and colleagues). Well, maybe the story of Pfizer and two passionate believers who felt they could maybe use collaborate enterprise 2.0 tools to change an enterprise in culture, in process, and in practice.
Who knew?
Scott Gavin and Simon Revell will be speaking at the Office 2.0 conference to tell their story. The funny parts, the sad parts, the silly parts, and the fantastic parts. It’s history in the making. The conference agenda is filling out nicely, but this one was worth blogging about straight away…
Here they are in real life:
From left to right: Scott Gavin, Bill Thompson (BBC journalist), Simon Revell.
Want One? Have One? Listen up.
The word came today that if you’re joining us at the Office 2.0 conference, you’re getting an iPhone. If you already have an iPhone, boy, you’re gonna give it a workout at this conference. The theme for this year’s Office 2.0 conference is Mobility Productivity & Collaboration. The entire conference will be run off the iPhone. If you want to exchange contact info with other attendees, you’ll use your iPhone… you’ll see demos with your iPhone… you will vote for demos with your iPhone… you will ask questions to panels and moderators through your iPhone… you will watch presentations from other sessions through your iPhone… and, oh, the whole conference will be videopodcasting live, viewable on the iPhone and around the world. But this is one conference you won’t want to watch on a screen– you will want to be there.
And yes, we’re importing speakers/moderators from outside the US, as the “officeless office” is a global phenomenon. Our European and Asia/Pacific friends have a lot to teach us about mobile productivity & collaboration.
Ismael is truly pushing the envelop with this nextgen Office 2.0 event. He is starting to blog regularly on the technologies and philosophies that are driving Office 2.0. The history of this conference truly embodies the free-form, emergent spirit that is driving the 2.0 phenomenon. If this year’s event is even a fraction as exciting as last year’s, and I know already it is primed to far surpass it, we are setting a new, high bar for conference organizing, attending, engaging, and learning.