We have a wide range of experiences with executive support relative to adoption of 2.0 in the Enterprise. Some of our members are ecstatic when their CEO blogs on an internal platform without first going through PR; some try to keep the initiative under the radar of the leading executives. We’ve seen it all.
This video by member @ted_hopton‘s company, UBM, is the new standard-bearer. For all of you battling for executive support, watch it and weep. 🙂
Of course, we all hate the fact UBM calls its socio-collaborative platform a Wiki, but we’ll take it.
Awesome job UBM team!