Social is as Social Does

One of the greatest joys of owning your own business is you get to break the rules when it’s warranted.  We have a hard and fast rule about Council membership that states only large enterprises can join with more than 10K employees.  Chris McGrath of ThoughtFarmer referred Ephraim Freed to me when we were first getting started.  I took one look at the Oxfam America website and immediately told Ephraim, “You’re in.”

In two different business contexts I’ve been asked recently what my personal goals are for my career.  In both instances, I simply stated, “I want to change the world.”  Now, that always merits a chuckle or a smirk.  But, the truth is, I’m serious.  In my small way, I think I can add to the collective voice of individuals who want to create a better “customer experience” living on our planet.

Today, Craig Cmehil is running a 24-hour marathon to raise money for Doctors without Borders.  I’ll be doing a segment at 11am ET on the Council, and I’ll be having a bit of fun with Dennis Howlett on “Enterprise 2.0 is a crock” at 1pm ET.  Please join us and do some social good today, and think about the larger implications of connecting a social planet.

Video of my interview with Ephraim.  (Sorry for quality; recorded on Skype.)

Secret Santa Surprise: Land of (not-so) Misfit e20 Toys

Picture 8To close out 2009, I thought I’d write a wrap-up of some of my favorite Enterprise 2.0 platforms that for some unknown reason don’t have the visibility they may perhaps deserve in the broader landscape. If you’re shopping for Enterprise 2.0 platforms in 2010, please be sure to give a few of these a looksee.

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1. Traction Software. Traction Teampage has been around since 1999 and was originally developed by the good folks who created hypertext journaling (like, orignally). As you can imagine, over ten years this product has grown to become one of the most versatile tools in the socio-collaborative arsenal. Traction has an A-list of great customers including many security-conscious Federal agencies (such as the Department of Justice). One of our members, Brian Tullis @briantullis (Alcoa), did an amazing job with his case study at Traction’s annual user group conference. You can watch that here.

Picture 14 2. PBWorks. Similarly, born “PBWiki,” PBWorks has outgrown its wiki origins and has a full-featured platform that now includes voice, micro-blogging, live-editing and notifications, IM, and project management. (I probably left out a few.) This tool also has a very pleasing user interface and could win awards for ease of use. PBWorks seems to have hit a home run in the legal sector, but it’s truly a great platform for anyone interested in collaborating online. ITSinsider e20 trivia contest: First person who comments on the blog who knows what “PB” originally stood for wins a 2.0 Adoption Council coffee mug. (PBWorks employees– you can’t play. )

Picture 153. ThoughtFarmer. Ah. Jevon McDonald @jevon (my brilliant, handsome fellow EI) introduced me to ThoughtFarmer. It was probably love at first site (pun, yes) with me and ThoughtFarmer. The first time I interviewed Chris McGrath, @thoughtfarmer I may have asked him to marry me as I was so swept away with the beauty of the software and its elegant design. The ThoughtFarmer story started like this: “A client hired us to design their SharePoint site. We hated it so much we decided to tear it apart and start from scratch building a product from the ground up.” Of course, I’m paraphrasing from my memory of the interview. What ThoughtFarmer did, however, was design a socio-collaborative platform starting with PEOPLE as the centerpiece. I think when I heard that, I popped the question to poor Chris. As I commented on the ThoughtFarmer blog last week, some of our best contributions in the Council come from ThoughtFarmer members. I look forward to many years of ThoughtFarmer success.

Lotus Connections 4. Lotus Connections. Luis Benitez @lbenitez approached me at the Enterprise 2.0 Conference in San Francisco and asked me why Connections is not getting more love from the e20 echo chamber. I told him I hadn’t heard a lot from the Connections team and would like to change that. Considering word on the street is that the SharePoint team calls the SharePoint v. Connections bake-off Mike Gotta held in 2008, “The Boston Massacre,” Connections has lost a little momentum over the past year, especially, as MSFT is now evangelizing SharePoint 2010. Connections is still a best-in-class enterprise alternative. Headshift’s Jon Mell @jonmell has some great experience and posts on Connections. Head there for more details.

Picture 75. Socialcast. Socialcast continues to impress me. The latest redesign of the product is as elegant as it is functional. The platform’s ability to integrate legacy application data, its security provisions (behind the firewall as well as hosted), and the multitude of opportunities to feed external social content make it one of the most simple on-ramping e20 introductory tools available for businesses of every size. Socialcast is also free up to 50 for an unlimited number of users. Check ’em out.

Of course, these are just a few of my favorite tools in the e20 space. I wish every vendor continued success in the category. The pace of innovation in this sector is part of the fun of being an engaged observer.

What are your favorite tools/platforms?