Be there: Register today.
Just when you think you have all the answers, something crops up that challenges your beliefs on how Social Business works and will work in the future. Whether it’s new platforms/tools, new regulation, organizational changes, even world events — the Social Business world does not stand still and learning in this space is highly iterative. At Dachis Group and for our Social Business Council members, we face this reality day in and day out. The good news on Social Business is there are ample opportunities to increase and share your learning. To that end, I’m going to be moderating a panel discussion on Social Business at the upcoming Social Media Club Austin meeting next week. (Tuesday, 8/16 from 6pm – 8pm CT). I hope you can join us if you’re local, and if you’re not, I’m sure the tweet stream will be buzzing. The twitter hashtag for Social Media Austin events is #SMCA.
We’ll have a great panel of vendors (who just happen to have great “user” experience as well) relating their own journeys on transforming their clients, as well as their own companies, to become fully-functioning Social Businesses. There is a lot of collective wisdom represented on this panel of experts, so I hope you’ll join us in the conversation. This will be my speaking debut to our awesome local Social Media Club chapter (most active club in the world, outside of San Francisco I hear). I’m looking forward to mashing up my knowledge of the internal enterprise social space with the external expertise resident in this town, as well as meeting lots of new social enthusiasts.
On the panel we will have Jive’s Deirdre Walsh, who is somewhat of a hometown hero of mine as she led National Instruments‘ social strategy prior to joining Jive as Social Media Manager. Then, we have the amazing Kat Mandelstein who has been a terrific champion for Social Business at IBM and one smart cookie on all things social. Kat is also on the international board for the SMC and has done a great job supporting the Austin SMC chapter as Vice President. The other two panelists are Will Staney of VMware (which recently acquired Socialcast) and Jean-Claude Monney of Microsoft. I have not yet met Will or Jean-Claude, but have heard great things about them, so I look forward to hearing their insights. Will has an impressive background in introducing social media and adoption of social technology at VMWare with a solid foundation in community management and new media strategy. Jean-Claude leads Microsoft’s technical strategy in the Discrete Manufacturing industry, chairs the Microsoft High Tech Customer Advisory Board and represents Microsoft as the chair of the OAGi High Tech Council, a global B2B standards organization.
In preparation for the panel, we’re soliciting your questions ahead of time so we can get them into the session. Don’t be shy. Let us fashion the panel to suit your interests.
See you there!