2.0 Adoption Council
Focusing on Adoption (exclusively) is a Dead-End
For an early adopter market, adoption in this space always seems to get a bad rap. Why is that? Because adoption is not the end-game. It’s the beginning. In the Council, the members are focused on changing hearts and minds and promoting the use of social tools in order to drive acceptance for a new [...]
Social Means Business
I just read Kate’s post on today’s announcement about Dachis Group acquiring Powered. I had to chuckle, because those of us in that “alternate universe, E20″ used to think the same about the social media space. In fact, I joked to Peter Kim this year at the Enterprise 2.0 Conference in Santa Clara, “How does it feel not [...]
Social Business on the Ground
When we set out to investigate case studies, we were looking for “slam dunk” examples where 2.0 initiatives were inextricably tied to business results. In effect, we wanted to begin to dispel the criticisms that e20 was just the next silly, narcissistic exploit to enter the enterprise on the heels of yet another consumer fad: [...]
The Chief Evangelist Officer – How does your CEO compare?
We have a wide range of experiences with executive support relative to adoption of 2.0 in the Enterprise. Some of our members are ecstatic when their CEO blogs on an internal platform without first going through PR; some try to keep the initiative under the radar of the leading executives. We’ve seen it all. [...]
Divided We #FAIL
With all my dedicated passion for the social web and its inspirational, world-changing promise, people often wonder why I’ve chosen to focus on the enterprise. My answer is: because it’s hard and #ifnotyouthenwho? One of the last bastions of resistance to embrace the tenets of 2.0 philosophy is found in the large corporate culture. It also [...]
Working Out Loud*
It occurred to me recently that my blogging has all but slammed to a screeching halt. Since the Council was bought by Dachis Group, I’ve barely managed to blog at all, and my tweeting has wound down considerably, as well. This is not to say I’ve slowed down with social engagement, in fact, it’s [...]
